Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi on Thursday (May 8) proposed three initiatives, including the introduction of the Asean Franchise Accelerator Programme, to elevate Malaysia’s franchise ecosystem.
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00:00Ladies and gentlemen, the hosting of this event comes at the perfect moment, as a game-changer or as a game-changing platform to strengthen cooperation, expand knowledge, knowledge sharing and elevate home-grown innovation and brands to the global stage.
00:28I'm confident this convention will emerge as a premium platform, focusing on embedding sustainability into business models, leveraging cutting-edge digital technologies, and driving franchise growth that is competitive, resilient and future-ready.
00:50As mentioned by Dr. Razali, and the joint declaration signed by franchise association from six Asian countries marks a historic commitment to regional collaboration in franchise development.
01:10The Malaysian government fully supports this initiative and looks forward to its becoming a lasting, inclusive platform that benefits all stakeholders.
01:22I firmly believe the franchise industry does more than boost national competitiveness.
01:30It generates jobs, cultivates entrepreneurs, and builds cross-border connections that unite economies and communities.
01:40Notably, the nation's franchise sector today contributes over $36 billion to our GDP and provides more than 68,000 jobs.
01:53It is a powerful proof of its potential.
02:03I am also thrilled to see the upcoming business matching session featuring over 100 franchise companies from both local and international backgrounds, offering exceptional investment and partnership opportunities.
02:21I urge all Malaysians, especially our youth and aspiring entrepreneurs, to seize this moment.
02:31This is your launchpad to explore franchise ventures that align with your passion and ambition, and to propel yourself onto the regional and global stage.
02:46To elevate the Malaysian franchise ecosystem, I propose we consider initiatives such as number one, ASEAN franchise as a regular program, a flagship initiative to groom local franchise brands through expert mentorship, funding access, and fast-track regional market entry.
03:11Secondly, ASEAN franchise.
03:12Secondly, ASEAN franchise business challenge program, an initiative that gathers cutting-edge franchise concepts from university students across ASEAN, offering the best ideas, the opportunity to be adopted, nurtured, and scaled by leading franchise players.
03:34Lastly, celebrating World Franchise Day, global celebrations held by all World Franchise Council or WFC members every second week of June, honoring the impact and unity of the global franchise community through awareness program or conference in Malaysia.
04:01These ideas reflect the government's commitment to nurturing the new generation of franchise leaders who will carry the Malaysian flag very proudly across ASEAN and beyond.
04:16Thank you!
04:17Thank you choo.
04:18For a short post, please stay at the start.
04:20All right.