Category
🗞
NewsTranscript
00:00And just staying with Saudi Arabia, I mean, it's getting a little bit more competitive there now because Tesla opened a showroom in Saudi Arabia the last couple of weeks.
00:08The Chinese EV maker BYD got in there sometime last year. And of course, you've got this population of more than 30 million people.
00:17So all in all, this ought to represent one of the most exciting markets in the region. What are your thoughts?
00:22Well, absolutely. And, you know, I think I first visited Saudi Arabia something like 20 years ago.
00:31So I know how the market is promising. And that's why it attracts so many brands, I would say, including, as you say, the Chinese brand.
00:41But I think that with Citroën, we have the right weapons to offer a great offer of cars in the Saudi market.
00:52We have very, very competitive products. You know, in Europe and in many countries in the world, including in the Middle East,
00:58we are fighting against Chinese manufacturers, against others with great cars, including electric cars.
01:05So I think we are absolutely perfectly ready for the Saudi market, which is, again, a great market where we can sell both high-end cars, but also popular smaller cars.
01:19So it's absolutely a great opportunity for Citroën. And we are extremely, extremely motivated to be present in the Saudi market.