Reddit is leveraging high commercial intent within its comment threads to boost ad revenue as part of its broader monetization strategy. During Reddit’s first-quarter earnings call, COO Jen Wong discussed the introduction of new ad placements within the platform’s highly active comments section. These ads complement existing placements below posts and above comments. Reddit is seeing promising early results, with ads in comment sections already making up 6% of total ad impressions this quarter, according to COO Jen Wong. Analysts expect Reddit’s ad revenue to grow faster than competitors in 2025 due to its strong community engagement and increasing advertiser interest.
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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Reddit is leveraging high commercial intent within its comment threads to boost ad revenue as part of its broader monetization strategy.
00:09During Reddit's first quarter earnings call, COO Jen Wong discussed the introduction of new ad placements to the platform's highly active comment section.
00:17These ads complement existing placements below posts and above comments.
00:21Reddit is seeing promising early results with ads and comment sections already making up 6% of total ad impressions this quarter, according to COO Jen Wong.
00:30Analysts expect Reddit's ad revenue to grow faster than its competitors in 2025 due to its strong community engagement and increasing advertiser interest.
00:38For all things money, visit Benzinga.com slash GSTV.