Reddit has been engaging with its moderators to enhance user experience and expand its advertising potential, particularly in international markets. International users comprise about 50% of Reddit’s user base, significantly lower than other platforms. Reddit plans to increase local advertising efforts as markets like India grow. Once Reddit reaches 10% of a country’s internet population, it will focus on building teams for targeted local ads. Reddit is working on improving its search functionality, with CEO Steve Huffman calling it a priority for 2025 to help users better navigate the platform and discover related content.
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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Reddit has been engaging with its moderators to enhance user experience and expand its
00:06advertising potential, particularly in international markets.
00:10International users comprise about 50 percent of Reddit's user base,
00:13significantly lower than other platforms.
00:15Reddit plans to increase local advertising efforts as markets like India continue to grow.
00:20Once Reddit reaches 10 percent of a country's internet population,
00:23it will focus on building teams for targeted local ads.
00:27Reddit is working on improving its search functionality, with CEO Steve Huffman calling
00:32it a priority for 2025 to help users better navigate the platform and discover related content.