American Express is redefining loyalty for Gen Z by offering curated experiences and personalized rewards that resonate with their lifestyle preferences.
Category
🤖
TechTranscript
00:00American Express built its brand on elite travel benefits and luxury perks, but now it's shifting to win over a younger audience, Gen Z.
00:08That's the powerful backing of American Express.
00:12In the first quarter of 2025, millennials and Gen Z drove over 60% of new global Amex signups, fueled in part by influencer-driven buzz.
00:22Hear me out. Get the platinum Amex card.
00:24It's metal and it goes ding, ding, ding.
00:26We've actually seen Gen Z-ers proving a lot more risk-takers with their money, and that includes taking on debt and also taking on riskier investments.
00:35Gen Z spends differently, too.
00:37Unlike older generations who prioritized travel upgrades and airport lounges, Gen Z is putting more of their money towards experiences, dining and lifestyle.
00:46And Amex is leaning in.
00:48They'll get you a free global entry or TSA pre-check membership.
00:52They have their own special lounges at certain music festivals and sporting events.
00:58You get a little bit off your media subscriptions.
01:01You get a little bit off Uber.
01:02You get a little bit off these food delivery apps.
01:04But it is sticky, and it keeps people coming back for more.