Licensing Expo 2025 will be held at the Mandalay Bay Convention Center in Las Vegas, Nevada, from May 20-22. The event is a global tradeshow dedicated to licensing, IP extension, and brand collaborations. It's known as the world's largest licensing trade show.
Key Details & News:
Dates: May 20-22, 2025.
Location: Mandalay Bay Convention Center, Las Vegas, Nevada.
Focus: Licensing, IP extension, and brand collaborations.
Event Planner: The event planner is now open, offering enhanced digital tools and networking opportunities.
Keynote Session: Hasbro has announced their highly-anticipated keynote session, moderated by Marianne James.
Keynote Speakers: Walmart, Primark, and MINISO will be keynoting the event.
International Pavilion: This year's event introduces the International Pavilion, showcasing brands from Asia, including China, South Korea, and India.
Specialty Areas: The show floor also includes the Retail Lounge, the Cool Brands Café, and the Football and Soccer Pavilion.
Key Details & News:
Dates: May 20-22, 2025.
Location: Mandalay Bay Convention Center, Las Vegas, Nevada.
Focus: Licensing, IP extension, and brand collaborations.
Event Planner: The event planner is now open, offering enhanced digital tools and networking opportunities.
Keynote Session: Hasbro has announced their highly-anticipated keynote session, moderated by Marianne James.
Keynote Speakers: Walmart, Primark, and MINISO will be keynoting the event.
International Pavilion: This year's event introduces the International Pavilion, showcasing brands from Asia, including China, South Korea, and India.
Specialty Areas: The show floor also includes the Retail Lounge, the Cool Brands Café, and the Football and Soccer Pavilion.
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FunTranscript
00:00say your name and what your product is. Hi, my name is Dean Sauer. The company is Biopop or
00:11Biologically Popular Culture and the product is the Dynopet. And what is the Dynopet? The Dynopet
00:17is a glowing dinosaur. It's filled with tens of thousands of tiny dinoflagellates, which are a
00:22marine plankton or a phytoplankton. And they use, they grow. Wait, that's live real? That's live,
00:28right? Yeah. Now I have tens of thousands of tiny little algae. See, I just see the kid at home
00:33with a steak knife. And if I see the mother come home and find Dynoplasma all over their carpet
00:40and wondering what do they catch, you know? So it actually is a live situation, right? Yeah,
00:46it's live. It's live. But it's totally encased in this safe AVS plastic microgram. And what it does
00:52is it lights up at night. So during the day, it captures the light in the room and it grows.
00:56And at night, when you shake it, it glows. So it responds to a touch. So if you tap it,
01:03it lights up. If you take it, you give it a shake, it gives you a burst of light. But
01:07only at night when it's dark. That's crazy. And then during the day, it collects light.
01:11So it grows. So it's something you can take care of. So it's like living biolumines, biolumines,
01:17right? Yeah, bioluminescence, yes. How long does that live in that container and stay alive from it?
01:23We've had dino pets that live well over a year. And it really depends on how well you
01:27take care of them. Again, it's like a house plant. You can think of it. So if you take care of them and
01:31give them the proper light and attention, he can live for a long time. So do they need to be just
01:35put into the sunlight during the day and then taken out for nighttime? No. In fact, you wouldn't want to
01:40put them right in the sunlight. You'd want... Indirect lighting?
01:42Light like this is fine. Artificial light's fine. You just don't want to get them too hot.
01:46If he was in the sunlight, he might get really hot. No microwave, nothing like that? No microwaves,
01:50no freezers, nothing like that. So just moderate temperatures and moderate lighting is all he needs,
01:55and he'll be happy. Wow, that's great. How much can they ever do on these costs? How much do they go for?
02:00These retail for $60 a piece. $60 a piece? Yeah. And where can they get more?
02:04If they want to get a dino pet, where would they get it from? We sell them through our website,
02:08biopop.com, or on Amazon, or through our partners like Zulily and Touch of Modern. Wow, that's great.
02:14That's definitely good. Okay.