Diriyah Co. CEO Jerry Inzerillo says Diriyah is central to Saudi heritage as the birthplace of the Kingdom and its unifying legacy.
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00:00I mean, it sounds like an absolutely amazing project.
00:02Clearly, tourism is a major focus for Vision 2030.
00:07Where does heritage fit in?
00:10Well, there's two things, and that is that, you know,
00:13everybody rejoices when we celebrate National Day on September 23rd.
00:19Me too.
00:20But when I got here, I understood the 300-year legacy of Tadea,
00:25and again, custodian of the Tule Mas and the Crown Prince,
00:28one of the greatest things that's happened since I've been here
00:31is the national holiday of Founding Day on February 22nd.
00:38Now, if you move the clock ahead a little bit to February 22nd, 2027,
00:44that's the actual 300th birthday of the first Saudi state.
00:49So while we rejoice in celebrating the unification of the third Saudi state,
00:56National Day, we celebrate Founding Day.
01:00Now, why is that important?
01:02Because we're a culture very rich in heritage, very rich in history,
01:08very rich in everything that's over 300 years.
01:13So Tadea is the birthplace of the kingdom.
01:16It's the ancestral home of Al Saud.
01:18It's the roots of the nation.
01:21It's the source of our identity, our national pride.
01:25And that's why the UNESCO site, we just finished welcoming 3 million people.
01:31And this is on our way to welcoming 27 million people by 2030.
01:36.
01:49.
01:55.
01:59.