Tucked away in Manhattan's Chelsea Art District, the Lamborghini Lounge New York City is more than just a place to buy a car; it's an exclusive VIP experience. Think of it as a carefully curated blend of art gallery, design studio, and ultra-stylish lounge, where Lamborghini's stunning supercars take center stage. This isn't your average dealership – it's a destination where Lamborghini unveils its latest creations and where clients embark on a journey to personalize their dream machines.
The heart of the Lamborghini Lounge is undoubtedly the Ad Personam studio. Here, Lamborghini owners get to unleash their inner designer, crafting bespoke supercars that are as unique as they are. 95% of buyers dive into this customization process, with a mind-boggling array of options. Imagine choosing from over 400 paint colors (and yes, they can even custom-match that sunset you love!), endless wheel styles, and a spectrum of brake caliper hues. But don't worry, expert designers are on hand to guide clients through every step, ensuring the final result is nothing short of automotive perfection.
Beyond the metal masterpieces, the Lounge itself is a celebration of Lamborghini's vibrant culture. You'll find a gorgeous kitchen and dining area (custom-built by Bodacious Kitchen) designed to showcase the artistry of Italian cuisine. Keep an eye out for the iconic Lamborghini hexagon – a symbol of strength and a nod to carbon fiber – woven throughout the space. From the Bang & Olufsen sound system that doubles as a sculpture to the custom Lamborghini blend of Lavazza espresso, every detail contributes to an atmosphere of exclusivity and Italian flair. In short, the Lamborghini Lounge is the place to immerse yourself in the world of Lamborghini.
Read more on Forbes:
https://www.forbes.com/sites/scottyreiss/2025/04/14/tucked-away-in-chelsea-an-iconic-space-lamborghini-lounge-new-york/
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https://agirlsguidetocars.com/
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The heart of the Lamborghini Lounge is undoubtedly the Ad Personam studio. Here, Lamborghini owners get to unleash their inner designer, crafting bespoke supercars that are as unique as they are. 95% of buyers dive into this customization process, with a mind-boggling array of options. Imagine choosing from over 400 paint colors (and yes, they can even custom-match that sunset you love!), endless wheel styles, and a spectrum of brake caliper hues. But don't worry, expert designers are on hand to guide clients through every step, ensuring the final result is nothing short of automotive perfection.
Beyond the metal masterpieces, the Lounge itself is a celebration of Lamborghini's vibrant culture. You'll find a gorgeous kitchen and dining area (custom-built by Bodacious Kitchen) designed to showcase the artistry of Italian cuisine. Keep an eye out for the iconic Lamborghini hexagon – a symbol of strength and a nod to carbon fiber – woven throughout the space. From the Bang & Olufsen sound system that doubles as a sculpture to the custom Lamborghini blend of Lavazza espresso, every detail contributes to an atmosphere of exclusivity and Italian flair. In short, the Lamborghini Lounge is the place to immerse yourself in the world of Lamborghini.
Read more on Forbes:
https://www.forbes.com/sites/scottyreiss/2025/04/14/tucked-away-in-chelsea-an-iconic-space-lamborghini-lounge-new-york/
For more from Scotty Reiss:
https://agirlsguidetocars.com/
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
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MotorTranscript
00:00Welcome to the Lamborghini Lounge New York City.
00:05The Lamborghini Lounge New York City is a private VIP experience center tucked
00:11into Manhattan's Chelsea Art District. It's part art gallery, part studio,
00:16part VIP lounge, and part automotive showroom.
00:20We're touring the Lamborghini Lounge today and we have a Revuelto and a Lamborghini Urus,
00:33but that's not what you'll always see here. Sometimes clients will have their own cars
00:39revealed here. This is also where Lamborghini will show off new models and even preview
00:43vehicles before they're launched. The space also brings the Lamborghini culture to life,
00:49but the real magic to the Lamborghini Lounge is this space right here. This is where customers
00:55come and design their car in ad personum. Ad personum is the customization that Lamborghini
01:01buyers can add to their model and in fact 95% of buyers do just that. There are more than 400
01:08paint colors. There's 63 here on this wall. There's a box filled with paint chips and if that's not
01:14enough, you can customize your color. They will color match to that sunrise in Positano or the color of
01:21the ocean outside of your house in Hawaii. But it doesn't stop with colors. You can customize your
01:27wheels. You can customize your brake calipers and you get that expert assistance from designers on site
01:34as well as those at the factory who will work with you in real time. In the ad personum space, you'll see
01:39the brake calipers. They're there on a shelf, but this is what they look like when they're attached to
01:43the brake discs on the wheel of the Lamborghini Revuelto. Inside the cabin of the Revuelto, you can see
01:51how the materials come together. The different pieces that assemble the sports seats from the red
01:57portions and the black Y that accents the center. You'll also see those pieces on the dashboard intermixed
02:04not only with black suede but also with carbon fiber. To counter the large gallery space in the
02:11front of the lounge, there is this intimate dining and kitchen space. It's not just any kitchen or dining
02:18room. It is designed for Lamborghini. The kitchen is actually built by Bodacious Kitchens. You can buy this
02:24from them if you would like, but it was custom designed for Lamborghini to showcase Italian cuisine.
02:31Throughout the space, you'll also see a lot of hexagons. Hexagon is the iconic visual of Lamborghini.
02:38It represents strength. It's something that is found in carbon. And you'll see the hexagon and the Y
02:45replicated not only throughout Lamborghini's cars, but also throughout the Lamborghini Lounge.
02:50Much of the clever artistry in the Lamborghini Lounge is seen in things like this really beautiful wall
02:55sculpture, which is actually a set of speakers made by Bang & Olufsen. The artistry of Bang & Olufsen is also
03:02seen here. It's actually a display that allows you to see your custom build.
03:09You can't come to an Italian kitchen and not have an espresso and luckily they have that at the
03:14Lamborghini Lounge as well. In fact, Lavazza, which we all know from all of our favorite cafes,
03:19makes its own Lamborghini blend. And I have to say, it is really good.
03:28It's a beautiful space. It's exclusive. It's VIP and by appointment only,
03:33but if you really want to indulge in Lamborghini, this is the place to do it.
03:49It's a beautiful space. It's beautiful. It's a beautiful space.
04:08It's lovely to meet you all.