Startup Mahakumbh 2025: दिल्ली के भारत मंडपम में आयोजित स्टार्टअप महाकुंभ(Startup Mahakumbh 2025) में 3000 से अधिक कंपनियां अपने इनोवेशन प्रदर्शित कर रही हैं. इंटिग्रेटेड एक्स्चेंज नामक AI आधारित प्लेटफॉर्म समुद्री व्यापार को सरल बनाने का दावा करता है. स्टूडियोटी नामक सॉफ्टवेयर फिल्म प्रोडक्शन प्रक्रिया को तेज़ करने का वादा करता है. इन इनोवेशन्स का उद्देश्य भारत को वैश्विक स्तर पर प्रतिस्पर्धी बनाना है.
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#startupmahakumbh2025 #startupmahakumbh #piyushgoyal #startupindia #indianstartups #piyushgoyalspeech #piyushgoyalnews #piyushgoyallive #startupecosystem #piyushgoyalstartupmahakumbh
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NewsTranscript
00:00Hi Mehak. Hi Ayush. First of all, tell me something about BetterShorts. I can see a very interesting
00:12missing person written there. I would like to understand this from you. What is it?
00:19So, BetterShorts is basically drinkable air purifier. This is nothing else. The problem
00:26that we are trying to solve is that you are breathing air. That's the one that we are
00:31trying to solve. It is polluted. Especially in Delhi. Especially in Delhi and India itself.
00:37India's overall is bad. This recipe is nothing but our grandmom's recipe. Yours, mine,
00:44everyone's. It has Amla, it has Turmeric, it has Black Seeds, otherwise whatever can
00:51be found in normal Vitamin C shots. And in the US, it is found in the name of Golden
00:58Milk. And this is one of the highest selling there. They have already rebranded Makhana.
01:05Now it's high time that we brand our own recipe. So, we have sold about 10,000 shots
01:12in the first month. This is the second month of B. And target is basically working professionals
01:19like us. COVID has taught us how important it is to keep our immunity high. So, this
01:25is for me and people who are working, who don't have time. We have got you covered.
01:30It is 30 rupees per shot. We also make Kanji in this. You all know how important Kanji
01:35is for the gut. There are Turmeric shots, which is BetterShorts. And we also make green
01:40shots. We crush all the green leaves and make a shot of it.
01:46When did it start? How did it start? And how did you get this idea for the first time?
01:51So, it started a month ago. We started selling a month ago.
01:56So, our startup started just a month ago.
02:00Okay.
02:01So, I had an issue with my immunity since childhood. And after COVID, I became a little
02:08more aware. Like our younger generation is going a little healthier.
02:14So, I thought of it. Like we try out recipes. But my friends kept asking, how did you make
02:21it? What did you make? We also have a morning routine. Nowadays, ASMR, Get Ready With Me
02:26has become very famous, right? So, this should be a part of everyone's morning routine.
02:30We thought, let's commercialize it. Let's make it for everyone. All working professionals.
02:34Nobody should be denied the option to have good immunity. We just feel like that.
02:39Explain missing person once again.
02:41So, missing person is every working professional. If you are just doing YOLO in your life.
02:49YOLO is you only live once. You are just having fun. You don't have time. You are working
02:54hard. You are earning money. But health is wealth is not true. Health comes first, then
02:59wealth. You yawn in meetings. You don't have energy. You ignore your health goals.
03:06So, we give a better shot to such a person.
03:10Very nice. Very amazing. Tell me a little bit about this shot. What is it helpful in?
03:17So, I don't have to make a good claim. All our grandmothers' recipes, we all know that
03:26turmeric, amla, what can it do for us? It is 100% preservative free. This has not been
03:33used. We have not made any powder on it. We sell such a shot and do a covering on it.
03:40We sell it to you in the morning. You drink it by evening.
03:43So, how are you now? Because you started a month ago. How are you marketing now?
03:49And if you want to understand about your business till now, what response are you getting from people?
03:55So, response have been great. According to my financials, I am making 10 liters a day.
04:02I am making it from home. I am a Marwari. You make it by yourself.
04:07Yes, putting less efforts and getting more output is something that I would want to.
04:13So, that's what we are aiming at. For example, you are a working professional.
04:18You are in cyber hub. You take our output of 25 to 30 days. I want these shots.
04:25I will deliver it to your office. Not at home. In your office.
04:31How do you market yourself? What strategies are you using as of now?
04:36Strategies wise, we have not used much. But just because I have a background in marketing consulting,
04:42using that, we have understood our customers. That is our marketing strategy as of now.
04:48Understanding our customers, those working professionals, their persona, why would they want it
04:55and what shots, what flavor, how to waste it. We are not on Instagram yet.
05:00This month we are coming on Instagram. We are trying our best.
05:04We are just a team of 2 members. Very lean team. We are handling everything.
05:08We make it at home and deliver it ourselves.
05:11Through which platforms are you selling now?
05:14WhatsApp. You can order online. Till now, I was selling in my society.
05:20Now, I am starting to sell working professionals in cyber hub.
05:23Golf course road is now above golf course.
05:26Do you have any office?
05:27We have at golf course road itself. We are based out of golf course road, Gurgaon.
05:32From there, you deliver through WhatsApp.
05:35Yes, the order comes through WhatsApp and we deliver it. Me and I.
05:39Ok, you go to deliver it yourself.
05:42Yes.
05:43Very nice.
05:44So, in a month, you have sold 10,000 shots.
05:49What are your future plans?
05:51How are you planning to grow?
05:55What is your vision?
05:56What strategy will you adopt?
05:58So, the strategy is that we want to help as much as we can.
06:02Nowadays, there are many healthy brands and healthy drinks.
06:08They come with preservations.
06:10This is 100% preservative free.
06:12If you want to understand my plan for next month,
06:16then we are planning that we are profitable from day one.
06:20We have not burnt any money.
06:22We have invested our own money.
06:24In future, we are thinking of fundraising.
06:28So, you have not taken any funding as of now?
06:31No.
06:32How long is its life?
06:342 days.
06:35We can't do it after 2 days.
06:38I am sure you have many competitors who claim to be preservatives free.
06:44So, what are your plans to establish yourself in such a market?
06:51And what is unique?
06:53Because there are many startups who claim to be preservatives free.
06:57So, I think USP is our positioning and our mindset.
07:02You can understand that in this stall,
07:04we have not decided what are the better shots and why.
07:07We have also done a different packaging.
07:10Because our target market is on the side of Gen Z.
07:15So, we have tried to keep it cool.
07:17I think that is the USP.
07:19And we are better off capturing the market which really needs it.
07:23Have you specified the age group of your target audience?
07:29Myself only.
07:31From 20 to 38.
07:33What's your age?
07:35I am 22 right now.
07:36Oh my God!
07:37A startup at the age of 22.
07:39That's amazing.
07:40Congratulations, Mehak.
07:42And all the best for your startup.
07:44I really wish that it will achieve great heights.