Dr. Brian L. Ott says the goal of the TikTok deal is to gain control over algorithms with monetization as the ultimate goal.
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00:00So, what would the deal, as currently proposed, do and what would it look like?
00:05So, effectively what the negotiations are attempting to do is to create a new third-party
00:12entity that's based in the United States and that third-party entity would take over, if
00:18not ownership, at least control of the algorithm.
00:22The algorithm is what allows TikTok to track user behavior and then to push new content
00:30based on that behavior and at least the negotiations that I'm hearing, the negotiations that have
00:36been leaked so far to the media, suggest that what the U.S.-based company would do is actually
00:44try to find ways to monetize those algorithms more than they're already monetized by promoting
00:50advertising, which is really the aim of all social media platforms.