On today's episode of Entrepreneur Elevator Pitch: On the Street, Fiona Devaney pitches MAÄT, the first high-performance legging with built-in knee padding. Perfected through years of testing, MAÄT designs products for yogis, athletes and anyone looking for extra support.
Investor Rogers Healy appreciates that she's wearing her own product—a practice every apparel founder should follow. However, given the intensely competitive fitness apparel market, could an intellectual property strategy help MAÄT succeed through licensing deals with potential competitors?
Smart business buying starts with Amazon Business. Learn more here: https://entm.ag/amazonbusiness
Investor Rogers Healy appreciates that she's wearing her own product—a practice every apparel founder should follow. However, given the intensely competitive fitness apparel market, could an intellectual property strategy help MAÄT succeed through licensing deals with potential competitors?
Smart business buying starts with Amazon Business. Learn more here: https://entm.ag/amazonbusiness
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NewsTranscript
00:00Hi, I'm Fiona Devaney, co-founder of M.A.T.
00:02We're a female-founded and run activewear brand
00:05whose mission is to drive innovation
00:07and address unmet needs in the activewear space
00:10from a female point of view.
00:12Our debut product is the 1.0 Legging.
00:15It's a sleek patented performance legging
00:17with built-in knee pads that offer cushioning
00:19and support during your workout
00:21without adding bulk or restricting movement.
00:24We're asking for 500K on an 8 million valuation.
00:27Fiona is disrupting the women's activewear category
00:30which is an incredibly competitive space
00:33but she also is wearing it as you're supposed to.
00:35If I was a founder and I had an apparel company
00:38or a consumer company, I would always make sure
00:40to have it on me.
00:41I would always have it in my back pocket.
00:42The thing that would excite me about this
00:43is the potential aspect of IP.
00:45Instead of competing against the massive companies,
00:47I would rather be their ally.
00:48So maybe there's an IP play here
00:50that could give her the ability to license
00:51to her potential competitors
00:53versus get wiped out by them.
00:54Thank you so much on behalf of Amazon Business.
00:56We'd like to gift you $500 just to use
00:59for whatever you need for you and your business.
01:01Thank you so much.