In 1997, a fast-food joint bearing the face of a clown arrived in India selling non-beef burgers in Delhi. Today there are over a hundred McDonald's restaurants in India. #TBT
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00:00McDonald's has been unusually slow to take its fast food to India, and perhaps with reason.
00:08After all, this is a country where holy cow really means something.
00:13The Delhi Burger Bar was bound to be a McDonald's with a difference.
00:19And not just the coconut-smashing opening traditional in these parts.
00:23Sure, it looks familiar, but the beef burger was never going to be a Hindu favorite.
00:28No, this is McVegetarian and McMutton fare. The chicken too is reprieved.
00:34Some things don't change. Even in India, the fries are French.
00:38McDonald's hopes the Delhi franchise will be the first of many in India.
00:42Their second will open in Bombay.
00:45There's a huge potential market, almost a billion Indians,
00:49most of whom have never tried to coax a thick chocolate shake through a straw.
00:53As they've done worldwide, McDonald's will try to convert them while they're young.
00:58But unlike their foreign cousins, India's cattle will survive to grow on.