(Adnkronos) - Oggi il mondo del calcio è alla ricerca di figure con un solido background digitale: intelligenza artificiale, digital marketing e data analysis sono strumenti fondamentali per far crescere le strutture dei nostri club
Cosi Tommaso Bianchini, chief revenue officer della SSC Napoli durante l’evento, svoltosi a Napoli, Muoversi nelle professioni e sul territorio, promosso dalla Luiss e dedicato alle Lauree Magistrali dell’Ateneo.
Cosi Tommaso Bianchini, chief revenue officer della SSC Napoli durante l’evento, svoltosi a Napoli, Muoversi nelle professioni e sul territorio, promosso dalla Luiss e dedicato alle Lauree Magistrali dell’Ateneo.
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00:00It is important for us to have a closer and more proficient relationship with the university.
00:08In particular, for me, LUIS has a sentimental value, because I did LUIS 20 years ago.
00:15And certainly having an eye for the world of work is what distinguishes this university the most.
00:21What football is looking for today can be found in figures with a digital background.
00:29Artificial intelligence, digital marketing are all analytical tools that are absolutely necessary
00:35to grow the corporate and business structures of our clubs.
00:40But even before that, it is obviously essential to have a training that has very solid foundations.
00:45In this case, LUIS is certainly an excellence in Italy and throughout Europe.
00:50In recent years, we have certainly had an important structural growth.
00:55We have recruited many young people who then grew up and formed themselves through us
01:02and then we have also taken over.
01:05In particular, we have had an eye on the growth of the brand with an international base.
01:12So, certainly going to discover new markets is what best benefits us.
01:17In addition to this, having a university that also teaches in English,
01:21which has an internship in China, which has an internship in Asia in general,
01:24is certainly an advantage for all these very young guys who approach the world of work,
01:29obviously without experience on the field, but with a lot of desire to do.
01:33My advice is absolutely to make the most of the preparation.
01:37The preparation period is the most important period in the training of any man
01:42and even more so for young employees.
01:45And then always be hungry to learn, to know,
01:49so without any kind of prejudice or filter, but always have sharp eyes,
01:55so you always need to have this kind of approach to train in different fields.
02:01I always advise to then approach the world of sport when you really know how to do something
02:07and apply it to a world that certainly needs young people who have desire.