With the purpose of raising awareness from an early age, Cuba starts a new campaign against gender violence, called 'Ahí es', in which the teenagers from the Caribbean island are protagonists. Let's see more with our correspondent Fabiola Lopez
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00:00With the purpose of raising awareness from an early age, Cuba starts a new campaign against
00:04gender violence called AIS, in which the teenagers from the Caribbean island are the protagonists.
00:10Let's see more with our correspondent Fabiola López.
00:30AIS is a campaign that focuses on Cuban teenagers and aims to contribute to the change of social
00:35imaginaries that legitimize gender-based violence.
00:39The initiative, which is coordinated by national and international organizations, includes
00:43debates on different expressions of gender violence and its effects, as well as the patriarchal
00:49roles and stereotypes at its core, offering tools to counter gender violence in everyday
00:56life.
00:57What distinguishes AIS is that precisely the collective construction of all the messages
01:04have been led by Cuban adolescents, groups of young boys and girls who have gathered
01:08to think about the violence they experience nowadays and what positive messages they want
01:13to give against it, in favor of popular feminisms and counter hegemonic masculinities.
01:26The campaign's messages motivate people to reflect on self-care, respect for diverse
01:31bodies, the construction of new masculinities, equitable interpersonal relationships, mutual
01:36help, support networks and sisterhood.
01:39The project aims at the prevention, awareness and understanding of these issues.
01:46It is meant to raise awareness, to look for tools and ways for our young people and adolescents
01:53to be able to solve all those contradictions, which are even described in the medical literature
01:59and that occur at this age.
02:03It is also aimed at giving tools to the family on how to approach issues with adolescents.
02:11The renowned comic book character Lola Vendetta, which captures the social criticism for the
02:15invisibilization of women, came from Spain to take part in the AIS campaign.
02:21Its creator, artist and illustrator Raquel Riva created a mural together with teenagers
02:26from the island.
02:27AIS will be present in social networks but also in public spaces, communities and mass
02:32media.
02:36It has been wonderful working with them, very gratifying for me.
02:40And also very nice to see how they are leading the campaign from the inside themselves.
02:46I think that's the main difference, it has not been a project of adults explaining the
02:50world to teenagers, but a project of teenagers talking to the world.
02:58It is a way to open the mind to go beyond the social networks.
03:03We were doing workshops with Raquel, the creator of Lola Vendetta, we were doing the murals,
03:09we painted, but this is just the beginning.
03:13The learning experience has been super intense and super cool.
03:22The campaign will be implemented until 2026 in the provinces of Havana, Granma, Las Dunas
03:27and Guantanamo.
03:29The adolescents who take part in the initiative say that their dream is simply to live in
03:34an inclusive world without gender violence, where the rights of all people are respected
03:40regardless of skin color, sexual orientation, gender identity, disabilities, place of residence,
03:46purchasing power or access to technology.
03:50And to do so, they warn, they will try to tell their own stories in a different way
03:54and from their own perspectives.