Amazon is launching a beauty and health products store in Milan, Italy, marking its latest brick-and-mortar experiment. The store opens Wednesday in Milan’s city center, offering beauty, skincare, and nonprescription drugs. The store includes a section staffed by pharmacists for over-the-counter medications. Amazon aims to translate online beauty and personal care success into physical retail. The move follows Amazon's previous closures of bookstores, pop-up shops, and other physical retail ventures while maintaining its grocery presence through Whole Foods and Fresh stores.
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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Amazon is launching a beauty and health products store in Milan, Italy,
00:06marking its latest brick-and-mortar experiment.
00:09The store opens Wednesday in Milan's city center,
00:11offering beauty, skincare and non-prescription drugs.
00:14The store includes a section staffed by pharmacists for over-the-counter medications.
00:19Amazon aims to translate its online beauty and personnel care success into physical retail.
00:25The move follows Amazon's previous closures of bookstores,
00:27pop-up shops and other physical retail ventures,
00:30while maintaining its grocery presence through Whole Foods and fresh stores.
00:34For all things money, visit Benzinga.com slash GSTV.