It’s yet another change in CEO Brian Niccol's turnaround plan.
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00:00Starbucks is making changes and it's not to the menu. The coffee chain announced that its baristas
00:05will now have a new dress code. Beginning May 12th, all employees at North American stores will be
00:10required to wear a black shirt under their green apron. Baristas were previously allowed to wear
00:15whatever they wanted underneath. According to Starbucks, the move will quote allow our iconic
00:20green apron to shine and create a sense of familiarity for our customers. Baristas will
00:25also be required to wear either khaki, black, or blue denim pants shifting from navy gray or brown.
00:32This is just one of several changes Starbucks has implemented in order to draw customers back into
00:36stores. High prices, long wait times, and employee backlash have all factored into a decline in sales
00:42for four straight quarters. Earlier this year, the company announced it will cut roughly 30% of its
00:47menu and eliminate 1,000 corporate positions. Starbucks will release its next earnings report
00:52on April 28th. That'll do it for your daily briefing. From New York City, I'm Lauren Torres with The Street.