In honour of World Nutella Day, I picked up a few different versions of the famous chocolate and hazelnut spread to see how various UK supermarkets’ own-brand versions stacked up against the OG…
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00:00Hi guys, my name's Jack Marshall. I'm a digital food and drink reporter and happy Nutella day.
00:07Now anyone who is a fan of Nutella spread will know just why it is so popular across the globe.
00:13It is just sweetness, sugar, chocolate and happiness on whatever you might be eating,
00:19be that toast, bread, straight from the spoon, doesn't matter, crumpets, doesn't matter,
00:24it's amazing. It's very easy to see why this hazelnut spread has dominated
00:28and everything from you know just the market it occupies to social media to everything.
00:35Everyone loves Nutella, it's incredible. So I thought what better way to celebrate
00:40national Nutella day or world Nutella day than by pitting it against some rivals from
00:46other supermarkets and their own brand versions just to see how they all stack up because
00:49everyone loves Nutella but let's face it, it can be slightly on the pricier side.
00:53So I want to find out is that extra price worth it? Is just the whole experience of
00:58eating the real thing compared to other things just worth that extra you know forking out a
01:04little extra bit of cash for that that kind of product. So I've got a cup of tea to cleanse
01:08my palate, might have a bit of a sore throat but I'm sure these chocolate spreads will help
01:12soothe that. So I'm just going to have a bash, I don't know what order these are in and they've
01:15been switched around, I've not seen, I'm just going to try. They look quite different actually,
01:21some of them look grainier, some of them look kind of like gloopier, some of them look thicker
01:25and more sturdy so I'm keen to try them out. I'm going to bash with this one first.
01:31This one's almost a bit grainy but I don't mind a bit of texture so let's have a look.
01:42That's really nice, very chocolatey, I'd be very surprised if that was actually the real Nutella
01:48because it tastes, the chocolate's a completely different taste.
01:54Milkier, a lot smoother than it looks from that kind of bumpy scoop I've got there. Good,
02:03surprisingly good actually, I thought that I'd be almost like worse because of how grainy it looks.
02:08That's got the hazelnut that I was expecting, that might be the real Nutella.
02:13This is the thing, with the Nutella, the hazelnut is just a huge part of it, like
02:18hazelnut spread, it's got the hazelnuts on the side, that nuttiness as opposed to chocolate
02:23is what I'm really looking for from authentic things so that one's a front runner so far.
02:28This has got a similar texture to the Nutella, it's got the hazelnuts on the side,
02:33that's got the nuttiness as well, that one's not as nice, that's almost like darker,
02:38dark chocolate. Yeah, okay, flavours didn't last as much, yeah, that one's the biggest surprise so far.
02:48This one's very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very,
02:56Okay, flavours didn't last as much, yeah, that one's the biggest surprise so far.
03:01This one's very, very gloopy, like the others all kind of stay on the spoon,
03:07whereas this one is just, it's coming right off.
03:12Excuse me, so yeah, this one's a lot different, different texture.
03:17I'm not a fan of that, that just tastes like sugar and cheap, that just tastes cheap, that's it,
03:32not convinced by that one. This one looks very authentic, again, very firm,
03:39no taste of that, bit of cheap chocolate at the end, yeah, not convinced by that at all.
03:51If I had to go, I'd say this is the real Nutella, that might be my favourite, no, the real Nutella's
03:59definitely, if that is the real Nutella, that's still my favourite, but that's a very close second,
04:04that's okay, those are rubbish, yeah, not sure what order we've got it in, but these three are
04:11the winners, those two would avoid, but yeah, happy Nutella day guys, celebrate and grab yourself a
04:16Nutella yourself, are you one who goes for whatever these two might be and you're absolutely
04:23devoted to getting the cheaper options and you think it's not worth it, or you
04:26got to be the authentic stuff every single time, let us know, let us know if your kids can taste
04:32the difference as well, because that's often a thing, my parents buy the juke version of something
04:36and the kids kick off because they're convinced they can taste the difference, but yeah, I'm
04:39gonna need a brew now because I've got quite a lot of chocolate coating my throat, my sore throat, so
04:44thanks for watching, cheers, have a lovely day and happy Nutella day.