Chinese-owned app Xiaohongshu - or Red Note in English - was recently propelled to the top of the US Apple App Store free downloads chart, as American users facing a potential TikTok ban look for an alternative.
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00:00The noodles are very soft.
00:02It becomes a big bowl of noodles.
00:19The noodles are very soft.
00:31The noodles are very soft.
00:41I think there is a special thing about Xiaohongshu.
00:44It is in the middle of all the platforms in China,
00:47as well as the Chinese living in other countries.
00:52For example, in other countries,
00:55including Hong Kong and Taiwan,
00:58it is very rare to see Douyin,
01:01WeChat videos,
01:04or public comments.
01:06It is very rare.
01:07I also rarely see public comments.
01:09On the other hand,
01:11people in mainland China
01:13rarely see Instagram or YouTube.
01:28It doesn't matter.
01:38I don't need your camera.
01:44The main purpose of Liu Liang
01:46is to bring Xiaohongshu together,
01:49to live, to play, to drink, to eat.
01:52In fact, he will promote it.
01:54On the contrary,
01:55other platforms may not promote it.
01:57And there are some sensitive words
02:00or political events
02:02that are not what this platform wants to promote.
02:05So his disadvantage is that
02:08he won't give you all the content.
02:11He will give Liu Liang.
02:12But his advantage is that
02:13he is a platform that focuses on consumption.
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