BMW iX Flow featuring E Ink - Interview Stella Clarke, Project Lead BMW iX Flow featuring E Ink

The BMW iX is one of the first models from BMW to already use the latest generation of the iDrive display and operating system. The new iDrive not only enables a particularly intense interaction between driver and vehicle, but also a greater personalisation of the driving experience with the new My Modes. They create unique moments that result from a combination of vehicle characteristics and interior atmosphere tailored to the particular situation. On the occasion of CES 2022, BMW will now for the first time showcase further variants of the overall user experience created in this way in the interior. With My Modes Expressive and Relax, in the future BMW customers will have additional ways of adapting the vehicle settings to the particular situation and mood.