Benzinga
  • 7 hours ago
McDonald's recently revamped its menu to focus more on value meals and in-app deals, making it one of its largest menu updates. McDonald's is making its $5 value meals permanent and introducing new breakfast and lunch deals, following similar promotions from competitors. Joe Erlinger, president of McDonald's USA, stated that the company has developed a new platform allowing customers to define value through personalized deals and popular options like the $5 Meal Deal. McDonald's experienced a significant increase in foot traffic after launching its $5 meal deal, amid concerns that price hikes may have alienated some customers during inflation.
Transcript
00:00It's Benzinga bringing Wall Street to Main Street.
00:02McDonald's recently revamped its menu to focus more on value meals and in-app deals,
00:06making it one of its largest menu updates in years. McDonald's is making its $5 value meals
00:11permanent, introducing new breakfast and lunch deals, following similar promotions for competitors.
00:16Joe Erlinger, president of McDonald's USA, stated that the company has developed a new platform
00:21allowing customers to define value through personalized deals and popular options like
00:26the $5 meal deal. McDonald's experienced a significant increase in foot traffic after
00:30launching its $5 meal deal, making concerns that price hikes may have alienated some customers
00:35during inflation. For all things money, visit Benzinga.com slash GSTV.

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