私のバカせまい史 2024年12月19日 わさビーフリニューアル史をバカリズム独自研究
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00I'm Bakasema Ishii!
00:04Tonight, we will continue to study a narrow history that no one has ever investigated.
00:09We are the Bakarizumu Research Institute.
00:16This time, we will study everyone's favorite snack, potato chips.
00:24Speaking of potato chips, the market size in Japan is 13.75 billion yen.
00:30It is a national snack.
00:33I will ask everyone here.
00:35Speaking of potato chip manufacturers, where do you think they are generally?
00:40Everyone here and everyone in front of the TV, let's say it together.
00:45One, two...
00:46Calbee!
00:48What did you say, Morita?
00:49I said Calbee.
00:51Sugiura?
00:52Koikeya.
00:53Yes, Seiya.
00:54Koikeya.
00:55Yes.
00:56I think most people said Calbee.
01:00If there was someone here who said something other than Calbee,
01:05I'm sure it was me.
01:07I think it was on purpose.
01:09Did you say it on purpose?
01:10Because I heard a general image, not a preference.
01:17So Calbee must have come to his mind.
01:22It's definitely Calbee.
01:23Please look at this as evidence.
01:26Calbee's sales in the potato chip industry is 70%.
01:31And I told you this, right?
01:33Let's say it together.
01:36That's right. I want to say it together.
01:38So if you say something other than Calbee, of course it will float and stand out.
01:43If you say something other than Calbee while knowing that,
01:48I think you're trying to appeal to yourself.
01:55So I think it's something other than Calbee.
02:02No, no, no.
02:04For example, I belong to a comedy agency called Maseki Entertainment.
02:11Speaking of comedy agencies,
02:14I'm Yoshimoto.
02:16I'm the head of the industry.
02:18And on top of that, I belong to Maseki Entertainment, which is my favorite agency.
02:23This is my preference.
02:25By the way, Calbee, it's not just potato chips.
02:28It's amazing.
02:29Cup Ebisu, Sapporo Potato, Jagabi, Jagariko.
02:32I've eaten them all.
02:33I'm sure you've eaten them, too.
02:34Yes, of course.
02:35I've eaten them, too.
02:37I've eaten them, too.
02:39The second place in the industry.
02:40Where is it?
02:41You can see it in the graph.
02:42The sales share is 20%.
02:43It's quite far from Calbee, but it's still the second place in the industry.
02:47Here it is.
02:48Koikeya.
02:49Seiya's favorite, Koikeya.
02:51By the way, Koikeya.
02:52Other than potato chips.
02:54Karamucho, Suppamucho, Dondabu, Scoring Scone.
02:57It's amazing. It's a unique route.
02:59Scone is also Koikeya.
03:00And the third place I'm curious about.
03:02Please look at this.
03:03The sales share is about 5%.
03:05That's the result of Yamayoshi.
03:09By the way, I think you all thought like this.
03:12No, no, no.
03:13You said it.
03:14You said it.
03:17You almost said it out loud.
03:19I think many people don't get it even if they hear it in the company.
03:23How about this?
03:25Wasabi beef.
03:27Yamayoshi, right?
03:28Of course, Yamayoshi has a lot of other products other than Wasabi beef.
03:32Let's take a look at the lineup.
03:33Here.
03:34Potato chips.
03:35Infinite Pepper Spice flavor.
03:38Potato chips.
03:39Overwhelming Hakata Mentai flavor.
03:41Potato chips.
03:42Hokkaido Smoked Butter flavor.
03:45I think you all thought like this.
03:49You almost said it.
03:50Is it mentalism today?
03:52You're trying to guess everything.
03:54As I introduced earlier,
03:56the sales share of Yamayoshi is about 5%.
04:01Out of the sales of Yamayoshi's products,
04:0555% of them are Wasabi beef.
04:08In other words, Yamayoshi is in a state of fighting with Wasabi beef
04:12as the only signboard of a variety of popular products.
04:19It's like a signboard entertainer fighting against Yoshimoto Industry,
04:23the largest entertainment company in the comedy industry.
04:28Yamayoshi.
04:29Wasabi beef.
04:30Wasabi beef.
04:31It's like a signboard.
04:34By the way, do you know?
04:36This is the 15th Wasabi beef that you can find in supermarkets and convenience stores.
04:43In other words, it has been renewed 14 times since its first appearance.
04:49It's been a long time, but today's theme is...
04:55Wasabi beef renewal.
04:57It was Wasabi beef.
04:59First of all, potato chips was born 171 years ago.
05:04It was born by chance in New York, USA in 1853.
05:09One day, at a hotel restaurant,
05:11a customer complained that the fried potato was too thick.
05:15The chief of the state was angry and said,
05:17there's no problem with this.
05:20He took out a thin cut of potato.
05:22Then it became popular, and potato chips was born.
05:27It was born by chance.
05:29And then, in 1950,
05:31American potato chip company opened in Japan.
05:34They released the first domestic potato chips.
05:37In other words, the first domestic potato chips was American potato chip company, not Calbee or Koikea.
05:42And in 1962, Koikea released potato chips.
05:48Koikea was faster than Calbee.
05:51And 11 years later, in 1973,
05:55Yamayoshi Seika released potato chips.
05:59It was before Calbee.
06:01That's a long history.
06:03And two years later, in 1975,
06:05Calbee finally released potato chips.
06:09And three years later, in 1978,
06:11Calbee released potato chips consomme punch.
06:15It was a big hit.
06:17It was a big hit.
06:21In 1984, consomme punch was a big hit.
06:25Koikea also released a new flavor.
06:27It was a big hit in the industry.
06:29This is it.
06:30Karamucho.
06:32I love it.
06:33Karamucho was very popular among young people.
06:38And it became a long-selling product.
06:41On the other hand, Yamayoshi Seika was still
06:44only selling salt and seaweed.
06:46It was an orthodox flavor.
06:48Even if you sell it,
06:51you don't need it because it already has an orthodox flavor.
06:54It was already popular.
06:56So it was hard to compete with it.
06:58Yamayoshi Seika's chairman thought like this.
07:03He had to develop his own product.
07:07And he remembered something.
07:09By the way,
07:10the roast beef he ate in America was delicious.
07:14And
07:15the combination with the wasabi was great.
07:19With this?
07:20Yes.
07:21If you make potato chips with wasabi and beef,
07:24it will sell well.
07:26So the chairman developed a new flavor
07:29based on his memories.
07:31He released consomme wasabi,
07:33which is the heart of wasabi beef.
07:37But it didn't sell well.
07:41So he changed the name to American Taste
07:46and re-released it.
07:48But it didn't sell well.
07:52At that time, Yamayoshi Seika's chairman
07:55thought like this while eating American Taste.
07:58Why doesn't it sell well?
08:00He had confidence in the flavor.
08:02And he came to an answer.
08:05That's right.
08:06The name wasn't good.
08:08So he came up with a new name.
08:12One day, at a meeting, he said,
08:14Everyone, listen.
08:16Wasabi and beef.
08:17Wasabi beef?
08:19This is it.
08:20Then the employees who heard it said,
08:23I'll take it.
08:25So, the name was decided
08:28from the seaweed of the next year, 1987.
08:31The first wasabi beef was released here.
08:34And in this package,
08:36the character of the cow,
08:38wasabi beef.
08:40He received a lot of it.
08:42I received it, too.
08:44I received a lot.
08:46When the first wasabi beef was released,
08:48it sold well.
08:51But it was a little better than American Taste.
08:55Yamayoshi Seika studied to sell more wasabi beef.
08:58And in 1991,
09:00the second wasabi beef was renewed.
09:04First, the taste was the same.
09:06And the wasabi beef on the package
09:08was changed from the front.
09:10What?
09:11The renewal?
09:12It was changed to the front.
09:14Because,
09:16the consumer said,
09:18the four-legged cow wasn't cute.
09:20He received a lot of it.
09:22Yamayoshi Seika took this and
09:24held a meeting
09:26and changed the illustration
09:28to the front.
09:30And the second wasabi beef was released.
09:32He received a lot of it.
09:34He said, the face was better.
09:36The face?
09:38On the other hand,
09:40the new product that shocked
09:42the potato chips industry
09:44was released for two years in a row.
09:46This is it.
09:48Pizza potato and Kataage potato.
09:50Both are delicious.
09:52Both were a big hit.
09:54Now, Koikeya can't stay silent.
09:56In 1993,
09:58the new product of the Mucho series
10:00was released.
10:02This is delicious.
10:04This was also a big hit.
10:06Now, Yamayoshi Seika
10:08can't stay silent.
10:10In 1995,
10:12the third wasabi beef was released.
10:14What are you doing?
10:16The wasabi beef was changed.
10:18The taste was the same.
10:20The wasabi beef was
10:22enlarged.
10:24The wasabi beef was sold more and more.
10:26Unfortunately,
10:28the sales didn't increase.
10:30Yamayoshi Seika's employees
10:32worried.
10:34Why didn't they sell
10:36the wasabi beef?
10:38And they thought about it.
10:40In 1996,
10:42the fourth wasabi beef was released.
10:44The taste was the same.
10:46The wasabi beef was
10:48enlarged again.
10:50Enlarged again?
10:52The wasabi beef was
10:54enlarged again.
10:56The sales didn't increase.
10:58Is it related?
11:00The employees
11:02had a meeting to
11:04eat more wasabi beef.
11:06In 1998,
11:08the fifth wasabi beef was released.
11:10For some reason,
11:12the wasabi beef was
11:14sold out.
11:16As a result,
11:18the sales didn't increase.
11:20Is it related?
11:22In 1999,
11:24the sixth wasabi beef was
11:26released.
11:28The wasabi beef was
11:30enlarged again.
11:32The sales didn't increase.
11:34The sales didn't increase.
11:36The sales didn't increase.
11:38The sales didn't increase.
11:40The sales didn't increase.
11:42Why didn't the sales increase?
11:44To find the cause,
11:46they conducted a large-scale
11:48investigation.
11:50It was shocking.
11:52Wasabi beef is
11:54not for people who like wasabi.
11:56That's right.
11:58The problem was
12:00not the size of wasabi beef
12:02but the taste.
12:04I was surprised.
12:06From the first wasabi beef,
12:08they improved the taste
12:10for the first time in 14 years.
12:12This is the seventh wasabi beef.
12:14The strength of wasabi beef
12:16makes it easy for people
12:18who don't like wasabi to eat.
12:20The strength of wasabi beef
12:22makes it easy for people
12:24who don't like wasabi to eat.
12:26The size of wasabi beef
12:28was the smallest.
12:30That's good.
12:32Another shocking fact
12:34was found by the consumer survey.
12:36This is it.
12:38It's embarrassing
12:40to see the package
12:42full of wasabi beef.
12:44So,
12:46Yamauchi Seika
12:48rushed to renew the design.
12:50Then,
12:52they increased the sales.
12:54On the other hand,
12:56they released a consomme double punch
12:58with a strong taste
13:00from the king, Calbee.
13:02That's right.
13:04They also released a new product
13:06from a high-end line, Poteridge.
13:08This is also a big hit.
13:10It completely captivated the consumer.
13:12In addition,
13:14Yamauchi Seika
13:16released Hachidami Wasabi
13:18in 2003.
13:20You should make something else.
13:22What are you doing?
13:24I marked the wasabi beef
13:26so that it wouldn't be embarrassing.
13:28It's okay if it's a mark.
13:30It's not a flag. It's a mark.
13:32I made the color darker for adults.
13:34However,
13:36the sales went up for some reason.
13:38It's a different taste.
13:40In 2008,
13:42Yamauchi Seika
13:44renewed the design.
13:46He made the mark
13:48of the wasabi beef
13:50smaller.
13:52He made the color darker.
13:54It's a different taste.
13:56He made a metallic design.
13:58It's a different design.
14:00I don't think
14:02I can see what Tasha is doing.
14:04He is developing a new product.
14:06He is playing a card game alone.
14:08He is playing a card game alone.
14:10The design was very popular.
14:12The design was very popular.
14:14However, the sales went up.
14:16The sales went up.
14:18It's cute, but I can't get it.
14:20I want to eat a different taste.
14:22Three years later,
14:24in 2011,
14:26he made the mark
14:28of the wasabi beef
14:30smaller.
14:32He made the mark
14:34of the wasabi beef
14:36smaller.
14:38The sales went up.
14:40The sales went up.
14:42It's okay.
14:44It's okay.
14:46Yamauchi Seika
14:48released a new product.
14:50released a new product.
14:52It's finally here.
14:54It's Ume Wasabi.
14:56It's Ume Wasabi.
14:58It's Ume Wasabi.
15:00It's Ume Wasabi.
15:02It's Ume Wasabi.
15:04He added Ume wasabi beef.
15:06He added Ume wasabi beef.
15:08He added Ume wasabi beef.
15:10He added Ume wasabi beef.
15:12He added Ume wasabi beef.
15:14He added Ume wasabi beef.
15:16He added Ume wasabi beef.
15:18He added Ume wasabi beef.
15:20He added Ume wasabi beef.
15:22He added Ume wasabi beef.
15:24He added Ume wasabi beef.
15:26He added Ume wasabi beef.
15:28He added Ume wasabi beef.
15:30He added Ume wasabi beef.
15:32So instead of wasabi beef, he added it?
15:34Ume Wasabi is also removed.
15:36Ume Wasabi is also removed.
15:38Next time, we see more items.
15:40Yamauchi Seika will launch
15:42mentai wasabi beef,
15:44mentai wasabi beef,
15:46mainda-iro wasabi beef,
15:48mentai wasabi beef...
15:50because they have a variety of products.
15:52Because they have a variety of products.
15:54Yamauchi Seika will also release
15:56new wasabi beef.
15:58So far, a new wasabi beef was launched,
16:00We've added and removed a lot of ingredients.
16:03Of course, the renewal of the original wasabi beef has not yet stopped.
16:07Seika Yamauchi is here to have a meeting with the creator of the original wasabi beef.
16:12Let's go back to the origin.
16:14No, no, no.
16:15I'm a little impatient.
16:17I think it's better to make a new product with a new young guy.
16:21It's beautiful.
16:22It doesn't suit you anymore.
16:23I'm doing it for the first time.
16:24It doesn't suit the original.
16:25I've re-examined the taste and package again.
16:29The most extensive renewal in 2015.
16:3411th generation wasabi beef.
16:36The origin of the original.
16:37First of all, I made the wasabi flavor that I had never changed so far more sharp.
16:43That's not all.
16:45This is a shock.
16:46I changed the wasabi beef that had been active as the mascot of this wasabi beef for about 30 years to wasachi.
16:55Did you change your name?
16:56Higashiguchi has become Higashibukuro.
16:58That's right.
17:01It's Mori Higashi.
17:02The sales have increased a little due to this extensive evolution.
17:07However, after a while, it will gradually struggle again.
17:12In 2017, the 12th generation wasabi beef was released.
17:17Instead, I put out wasachi, which had been a small mark from 2008 to 2009.
17:24It doesn't matter anymore.
17:25And I put my hand on the product name.
17:28The sales have increased a little.
17:29It's a double-edged sword.
17:31And from now on, I'm going to push out wasachi all over.
17:36The name has changed to a new one.
17:38I'm going to make a shocking renewal of wasabi beef in 2020.
17:44It's shocking.
17:45Here it is.
17:51It's shocking.
17:53I'm going to push out wasabi beef.
17:59I'm going to make a shocking renewal of wasabi beef in 2020.
18:02It's shocking.
18:03Here it is.
18:06What?
18:12It's shocking.
18:13I'm going to push out wasachi.
18:14It's scary.
18:15I'm going to make a shocking renewal of wasabi beef.
18:16Wasabi beef?
18:17It's a pig.
18:18It's a cow.
18:19By the way, Nishino of King Kong was in charge of the design of wasabi beef.
18:25I see.
18:26The sales of wasabi beef have increased due to the popularity of wasabi beef.
18:30As expected of Nishino.
18:32However, it didn't last that long.
18:35In 2022, the 14th generation of wasabi beef will be released.
18:40The taste is the same.
18:41I made the wasabi beef smaller.
18:45In addition, the 35th anniversary promotion was held here.
18:48The sales of wasabi beef have increased significantly.
18:52The sales of wasabi beef have increased significantly.
18:56However, it is not a satisfactory result.
19:00Next year, in 2023.
19:03What?
19:04What?
19:05Who is it?
19:06Who is it?
19:07Who is it?
19:08The taste is the same.
19:09I changed the character from wasa-gyu to wasa-mo.
19:12Wasa-mo?
19:14It's okay to be wasa-chi.
19:15I changed the character to wasa-mo.
19:17The sales of wasabi beef have increased significantly.
19:20It has been the highest sales of wasabi beef in the past two years in a row.
19:25And it is still the best.
19:29Is that so?
19:30This is the 15th generation.
19:31Even if the sales of wasabi beef increase, it will never be satisfactory.
19:35For some reason, it is a wasabi beef that repeats the renewal of the character and the package.
19:41Why do you want to change the taste so much?
19:45I think this is a sign of confidence in the taste of YAMAYOSHI SEIKA.
19:51In other words, YAMAYOSHI SEIKA believes that if you get wasabi beef, you will be satisfied.
19:58That's why I want to keep the taste as it is and make it easy to get it.
20:02I don't want to change the name of YAMAYOSHI SEIKA.
20:04YAMAYOSHI SEIKA only has a department for wasabi beef.
20:09It's a department where everyone is involved in wasabi beef.
20:12There is another department.
20:13Is that so?
20:14That's right.
20:15YAMAYOSHI SEIKA is working hard to make it easy to get wasabi beef.
20:18Therefore, YAMAYOSHI SEIKA will continue to renew the taste of wasabi beef.
20:25In a few years, there is a possibility that a new character will appear instead of wasabi beef.
20:32I think the probability is very high.
20:35For that purpose, I will do this.
20:40After this, the Bakarizumu Research Institute will propose a new character for wasabi beef.
20:45I will definitely use it.
20:47YAMAYOSHI SEIKA will renew the taste of wasabi beef.
20:50In a few years, there is a possibility that a new character will appear instead of wasabi beef.
20:56I think the probability is very high.
20:59For that purpose, I will do this.
21:02I will do this.
21:04That's good.
21:06It's a Japanese style.
21:08I will definitely use it.
21:10If you remember this, please consider it.
21:13We are waiting for your contact.
21:15That's all.
21:19I understand if you contact me.
21:21Why don't you try to make a new product?
21:26It's a story about why there are no more entertainers other than SANABA.
21:31I see.
21:33Wasabi beef is Hyorokusa.
21:35Is that so?
21:37From the middle, it became Hyorokusa.
21:39This is the lineup of history that will be announced next week.
21:49Please look forward to it.
21:51You can watch the announcement on TVER again and again today.
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21:58We also have a viewing seat where you can enjoy the research announcement live.
22:03Please apply.