キャラビズジャーナル 2024年12月15日 サンスター文具（前編）
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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00:00Good morning, everyone. I'm Kotaro Uegaki, a character license journalist for Fuji TV.
00:14Today, I'm at Asakusa Bridge in Taito Ward.
00:19Asakusa Bridge is famous for its toy shops, dolls, and fireworks.
00:27In recent years, there have been more and more toy shops in Asakusa Bridge.
00:33Today, I'm going to interview a character who draws toys.
00:37I'm going to interview the pioneer of character stationery in this area.
00:41Behind me is the head office of Sun-Star Stationery.
00:45I'd like to interview what kind of ingenuity is contained in one pencil and one eraser.
00:51The Japanese character business market is 2.6 trillion yen.
00:58In addition, the market is expanding at the global level.
01:02Among the top ten IP sales rankings in the world, five Japanese characters are ranked.
01:09It's an industry where demand is growing both in the world and in Japan.
01:16I, Kotaro Uegaki, will cover the current situation of the industry attracting attention from all over the world.
01:23Galabiz Journal
01:30Now, I can see the beautiful office.
01:33It's bright orange.
01:34This is the entrance to Sun-Star Stationery, where I will be studying today.
01:38This is a company that produces and sells character stationery that I have researched.
01:44It's a stationery manufacturer, but most of the simple stationery is not handled.
01:48Rather, it is a stationery manufacturer specialized in character stationery.
01:52This time, I came to the interview because it is a company that cannot be left alone as Galabiz Journal.
01:58Now, I would like to ask this employee, who is not an employee from the exclusive entrance.
02:04Excuse me.
02:08Excuse me.
02:09Excuse me.
02:11Wow, the office is huge.
02:15If you look over there, it's a few dozen meters away.
02:18Excuse me.
02:20Excuse me.
02:21I'm Kotaro Uegaki from Galabiz Journal.
02:24I'm Yoshimasu from Sun-Star Stationery.
02:25Nice to meet you.
02:27Nice to meet you.
02:33I'm Kotaro Uegaki from Galabiz Journal.
02:35I'm Yoshimasu from Sun-Star Stationery.
02:37Nice to meet you.
02:39Can you tell me what kind of company Sun-Star Stationery is?
02:43Sun-Star Stationery is a group company of Bandai Namco Group.
02:46It is a company that manufactures, sells, and designs character stationery and idea stationery.
02:51It was founded in 1940 and will be 84 years this year.
02:56It has a history.
02:58It's my first time coming to the desk of the president of a stationery manufacturer, so I'm interested in various things.
03:04There are various things.
03:06This is a product from about 20 years ago.
03:09What color is this?
03:10This is Ultraman.
03:11Ultraman.
03:13This is a ballpoint pen called Hero's Comfortable Writing.
03:16I've been using this a lot.
03:18Hero's Comfortable Writing.
03:19This is a mouse.
03:21I've been using this a lot.
03:23There was a product called Mogumogu from a desk cleaner.
03:28It's a product from there.
03:30It's a mouse with a cute butt.
03:33That's right.
03:34Wow, it's amazing.
03:35It's cute.
03:44I think this area is also quite old, but it's already a character, isn't it?
03:48That's right.
03:49What kind of products were you selling at the time?
03:52At that time, we were selling really general stationery.
03:55That's right.
03:56Simple stationery.
03:57That's right.
03:58Where did you start making character stationery?
04:02Let's take a look at the products.
04:05This is amazing.
04:08There are a lot of products in the glass case.
04:11You put it on.
04:12This is it.
04:13Wow, you can take it off by hand.
04:17This is a pencil sharpener.
04:20A pencil sharpener.
04:22As you can see, the pencil has a small sharpener on its head.
04:26That's right.
04:27This was a product in the early 1950s.
04:31That means it was just around the turn of the century.
04:33It was just around the turn of the century.
04:34At that time, there were 50 million of these.
04:3750 million?
04:39Yes.
04:40It was a big hit.
04:41It was a big hit.
04:42That's right.
04:43Why was this born?
04:44That's right.
04:45In fact, the founder of Sun-Star stationery was a pencil maker before we started.
04:52Oh, I see.
04:53After independence, he decided not to make normal pencils thanks to the pencil maker.
04:59In other words, he jumped into the blue ocean called erasable pencils to avoid competition.
05:05That's right.
05:06Wow, that's amazing.
05:08This may have been a prototype of character stationery.
05:11That's right.
05:12When did you start selling character stationery?
05:15That's right.
05:16This is also a very old product.
05:18Thank you very much.
05:19Please take a look.
05:20Wow, this is amazing.
05:21This is a product of Tetsuma Atom.
05:23This was made in 1962.
05:25This is the history of character stationery.
05:30On the next page, there is a gentle scientific bean point under the manga.
05:35It says, it's good for studying.
05:37So this is the origin of stationery.
05:39That's right.
05:40It also contains a lot of stationery elements.
05:43Wow, that's amazing.
05:44Atom said,
05:45Thank you for your hard work, but please cooperate with the Earth Defense Force in the moon to find Dr. Tea Water.
05:51At the bottom, it says,
05:53The reason why steam comes out of the ice in summer is because the air around the ice cools and becomes small water vapor particles.
06:00Wow, that's a good lesson.
06:02That's a good lesson.
06:03That's right.
06:04Wow, this is origami.
06:07That's right.
06:08Depending on the angle of view, the picture changes.
06:11This area is also like a toy.
06:13That's right.
06:14I think it was like a toy.
06:17Is that so?
06:18Yes.
06:19After all, the high-degree economic growth period is coming.
06:22That's right.
06:23And it was around the time the Tokyo Olympics were held.
06:25That's right. It was just before that.
06:26So it's time for life to start getting rich.
06:29That's right.
06:30At that time, it wasn't a time when you could easily buy toys.
06:34Yes.
06:35Character stationery, which you can easily buy your favorite character products, became popular.
06:40Oh, I see.
06:42So it's a tool for learning and a tool for playing.
06:47That's right.
06:48Character stationery
06:52Was there a genre called character stationery when it first came out?
06:55No, there wasn't.
06:57On the contrary, the word character itself was not established at that time.
07:02Are you sure you started selling character stationery at a fairly early stage?
07:07That's right.
07:08I'm sure we were ahead of character stationery.
07:12That's amazing.
07:14I see.
07:15At that time, why did you start selling character products as your main product?
07:21Character stationery
07:24Character stationery still doesn't have a self-manufacturing factory.
07:29I see.
07:30So it was difficult to compete with other stationery manufacturers in terms of product quality and technical ability.
07:37I see.
07:38So we decided to focus on character stationery as one of the ways to discriminate against other companies.
07:44I see.
07:45So you didn't have a self-manufacturing factory, so you had to compete with other manufacturers in terms of ideas and software.
07:51I had no choice but to compete with other manufacturers in terms of planning and ideas.
07:54That's why you've been selling character products to this day.
07:58That's right.
08:00What do you think is the charm of character stationery?
08:05The stationery you use when you study and the characters you play with may seem contradictory at first glance,
08:14but I think it's because you're using the stationery of your favorite character that you're motivated and motivated.
08:21You're motivated to go to work.
08:23That's right.
08:24So character stationery is something that pushes you to study and work hard.
08:31I think the charm of character stationery is that you can feel close to the character by using it.
08:38That's right.
08:40That's why learning and playing are integrated.
08:44That's right.
08:45That's the charm of character stationery.
08:47Yes, I think so.
08:49Are there any other products?
08:53The essential part of our story is this arm brush case.
08:59The arm brush case.
09:01It was first released in 1965.
09:04It was released in 1965.
09:06It was a big hit at the time when a commercial was released around 1967.
09:13I know a little bit about it.
09:15Is that so?
09:16Yes.
09:17There was an image that old brush cases were easy to break.
09:20Yes.
09:21You know that to make the brush case stronger.
09:24That's right.
09:25It doesn't break even if an elephant steps on it.
09:27That's right.
09:28There was a rumor that it was an ancient ad.
09:31It didn't break at all even if an elephant stepped on it.
09:34Really?
09:35That's right.
09:44Arm brush case that doesn't break even if an elephant rides on it.
09:48It's surprisingly strong.
09:51Sunstar arm brush case.
09:53It's strong.
09:55It was an interesting commercial.
09:58It was very famous.
09:59Yes.
10:00It was very famous and sold a lot.
10:02That's amazing.
10:03It's because of the durability and functionality of the arm brush case itself.
10:09That's right.
10:10Why doesn't it break?
10:11We used a material called polycarbonate.
10:15Polycarbonate.
10:16It's a very shocking material.
10:18At that time, there was a thunder tribe that was the whole body of the Boso tribe.
10:23The Boso tribe has a whole body?
10:24It has a whole body.
10:26There was a group that went berserk on motorcycles.
10:30They threw stones at the traffic lights.
10:32Even if they threw stones at the traffic lights, the traffic lights wouldn't break.
10:35We asked them why they did that.
10:38They said they were actually using polycarbonate.
10:42So we thought it would be a good idea to make a brush case with this.
10:46That's how the arm brush case was born.
10:48That's an amazing story.
10:50It's really an idea.
10:52That's right.
10:53Actually, that character wasn't a character at first.
10:59It's now called Arm-kun.
11:01Oh, it has a name.
11:03We're also commercializing it.
11:05Other companies are also commercializing it.
11:08Is it Arm-kun's licensor?
11:10It's Arm-kun's licensor.
11:12Wow, the character biz industry is amazing.
11:14It's interesting.
11:16You're working with a licensee and a licensor in exchange.
11:20That's an amazing story.
11:23By the way, the lunch box won't break even if an elephant steps on it, right?
11:27It will break.
11:34I'm Kotaro Uegaki, a character licensee and a Fuji TV announcer.
11:37I'm Takegami, the head of the Creative Department.
11:40Nice to meet you.
11:41Nice to meet you, too.
11:48Now, let's talk about characters and stationery.
11:52There are some things I'm curious about right now.
11:55And there are some things I've seen somewhere.
11:59You're doing a collaboration with a real character.
12:02How many characters are you doing a collaboration with?
12:05There are about 100 types.
12:07100 types?
12:08You're doing a collaboration with 100 characters, right?
12:10There are about 100 characters.
12:12Each character is getting bigger and bigger.
12:15I see.
12:16Wow, that's amazing.
12:17It's not an exaggeration to say that there are hundreds of characters.
12:20Yes.
12:21Who is buying the characters?
12:23Elementary school students, junior high school students, and high school students, of course,
12:27but also adults and children who have not yet entered elementary school.
12:32If the sales are the highest among them, what is the highest volume zone?
12:36In our company, the sales of junior high school students is about 40%, which is the highest.
12:42I see.
12:43Junior high school students buy a lot of character products.
12:46That's right.
12:47About 30% of elementary school students.
12:50About 30% of adults over the age of college students.
12:54I don't think there's a word like disability stationery,
12:57but it seems to be loved by people of various generations throughout their lives.
13:01That's right.
13:02Is there a product that has sold the most recently?
13:05It's Pixar.
13:06It's Pixar.
13:07It says Pixar.
13:08After the main story, there is an NG scene in the end roll.
13:12Ah, yes.
13:13It's a product that has fallen into a product that has cut that out.
13:17This is definitely something that movie fans want.
13:19That's right.
13:22I've been curious about it for a while, but there's a big one that I'm really curious about.
13:28There's a big one.
13:29This is a scene where a mussel larva pulls a thread.
13:33Mussel.
13:34Try pulling it.
13:35Can I pull it?
13:36Yes.
13:37Oh, it's true.
13:39This is amazing.
13:41It's pulling a thread.
13:42That's right.
13:43It doesn't stop no matter how far you go.
13:45After all, it is very popular to express the world view that corresponds to this character.
13:52That's right.
13:53This is a larva, as I mentioned earlier.
13:55When this grows, it naturally grows.
13:57This is it.
13:58Yes.
13:59Wow, it's big.
14:00Wow, that's amazing.
14:01Wow, that's amazing.
14:02Wow, that's amazing.
14:03Yes, it is.
14:04Wow, that's amazing.
14:05Where would you like to display it at home?
14:08At the entrance?
14:09I would like to display it at the entrance so that when customers come, they can introduce it right away.
14:16I definitely want to get in the way.
14:18From here, I would like to ask you about the characteristics and particularities of each item.
14:23First of all, regarding the drawing tools, since they are used by all generations,
14:28does the design aim to be accepted by people of various generations?
14:33Of course, as you said, it is used by people of all generations.
14:37However, in the case of character stationery,
14:40the design of each drawing tool is clearly changed to aim for a certain concept.
14:48For example, if it is a design for adults,
14:50it is designed to have Mickey on a thin metal shaft.
14:54This is definitely for adults.
14:56Yes.
14:57On the other hand, when it is for a team,
15:00it is designed to have a larger character.
15:02Of course, Donald and Daisy express their good points together.
15:06It is designed to be large and colorful.
15:09It's big.
15:10So, if you ask me which one is for adults,
15:13it is obvious.
15:14It's obvious.
15:15Yes.
15:16I am concerned about such discrimination.
15:17You are particular about each and every ballpoint pen.
15:19Yes.
15:20I see.
15:21And I was curious about this.
15:23This is a coloring book.
15:24Yes.
15:25Does coloring become a stationery?
15:26That's right.
15:27The stationery store is the one that deals with coloring books the most.
15:30That's right.
15:31Yes.
15:32So, coloring books and stickers are also manufactured as stationery.
15:35Well, stickers are certainly popular.
15:38How much are they sold?
15:40About 6 million copies are sold annually.
15:436 million copies?
15:45Yes.
15:46That's amazing.
15:47In our company, we sell coloring books rather than notebooks.
15:50I see.
15:52Speaking of stationery, it's a pencil, isn't it?
15:56In our company, we mainly make pencils for children.
16:00I see.
16:01Yes.
16:02It's a fancy design.
16:04Is there anything you pay attention to in the design of pencils?
16:08I draw with a pencil here.
16:11I see.
16:13Unlike other stationery, it gets shorter and shorter as you use it.
16:16That's right.
16:17If there is the cutest design here,
16:21I'll be disappointed if I finish using it.
16:24You'll be disappointed.
16:25That's right.
16:26So, first of all, I scatter it so that I can use it for a long time and have fun.
16:30I see. You think about that, too.
16:33And there is a space to write your name so that you don't lose it.
16:36It's very important.
16:37There was a small frame.
16:39In terms of design, it's very difficult.
16:43That's right.
16:45But if you lose it quickly, you won't know if your pencil gets shorter.
16:49So I put it on the top.
16:52Do you have any memorable stationery?
16:55I've been in the company for 28 years.
16:58I was involved in product development for the first six years.
17:01I'm a non-character, but I made my own clip.
17:04I see.
17:05I was very happy when I made my first product.
17:09I put it under my pillow and slept.
17:11I see.
17:13Really?
17:14It doesn't change anything, but I was happy when I slept.
17:18I remember sleeping while looking at it.
17:21What would you compare your product to?
17:24It's like a child, isn't it?
17:26It may be an exaggeration.
17:28You're the one who was born into the world.
17:31That's right.
17:32That's what it means.
17:35In addition to character stationery, we are also involved in idea stationery.
17:40Idea stationery has spread widely since the 1970s.
17:46For example, this is also a big hit.
17:50A spy drama that was shown on TV was a big hit.
17:55It's a product packed with spy goods that you can imagine from there.
17:59Please write it here.
18:01It's a memo.
18:02If you write something down to keep it a secret and put it in water, it will melt and disappear.
18:10Does this memo automatically disappear?
18:12That's right.
18:13That's right.
18:14That's a great story.
18:17Next is this.
18:19It looks like a very simple pencil case, but it opens.
18:25If you lose the electronic lock key, cut it off and send it to me for 120 yen.
18:32Does this mean it's locked?
18:35It's not a key.
18:37If you remove this, it won't open.
18:42Try using a magnet.
18:45In this state, it won't open.
18:50If you put this in the hole, it will open.
19:01That's amazing.
19:03At that time, there were many children who lost this magnet.
19:06That's right.
19:08If you lose this, you have the right to buy an electronic lock key.
19:13The point is that the address and instructions are inside.
19:17If it's locked, you have to take it out first.
19:20That's right.
19:21If you don't put it somewhere, you can't help it.
19:23After you lose it, you can't help it.
19:25At that time, it was called a five-sided magic pencil case.
19:30It opens in five places.
19:32If you don't mind, can you open it in five places?
19:35This is the first one.
19:38It's shallow.
19:39That's why the inside is open.
19:42The inside is open.
19:44Two.
19:47Three.
19:48Then, close it.
19:50Four.
19:52This is four-fifths.
19:54So, if you put five in this shallow place...
20:02What is this?
20:04It's a toy that kids can bring to school.
20:09That's right. This is fun.
20:12This is an active product.
20:14It's getting more and more active.
20:17Can you push it?
20:18It's an eraser.
20:20Do you push it?
20:21I'll push it.
20:22The eraser came out.
20:23It's true.
20:25If you push it, the eraser will come out.
20:29I have a question.
20:31What is the phone number of number 6?
20:33Can you push it?
20:35I'll push it now.
20:38The phone number...
20:40At that time, it was the era of black phones.
20:43I see.
20:44The miniature version of the phone number was stored here.
20:49It's simple and easy to store.
20:56If you add ideas to it, it will be a fun product.
21:00It's a product that values how much playfulness and ideas can be put into a stationery that can be used normally.
21:06I see.
21:07I think I understand why Sun-Star Bun has won so many ideas.
21:13This is Charabiz News, bringing you the latest information on characters.
21:19This is Fuji TV Shop, Fuji-san Tokyo Station.
21:25A very cute Chii-Kawa corner has been renewed.
21:32Chii-Kawa Adventure Goods, which was popular in Odaiba Adventure King 2024, and anime Chii-Kawa Goods are also on sale.
21:43Chii-Kawa goods are very cute.
21:47There are clear pouches with carabiners that are perfect for everyday use,
21:52and face towels with cute colorful colors.
21:55There are a variety of goods with the theme of Chii-Kawa who have become pirates.
22:03In addition to Fuji-san Tokyo Station, they are also on sale at Odaiba, Lake Town, and Fuji TV's official e-shop.
22:13Let's enjoy the winter in Odaiba with Gachapin Mook.
22:18A collaboration between Gachapin Mook and Aqua City Odaiba.
22:23Odaiba Enjoy Christmas will be held until December 25th.
22:29The main tree, 6.5 meters high, will appear on the 3rd floor of the Aqua Arena.
22:36Gachapin Mook will show you around the main tree.
22:42In addition, there are stand panels and picture book-shaped objects,
22:47as well as a photo spot that will be a memory of a fun Christmas.
22:52In addition, if you order one of the corresponding menus at a restaurant in Aqua City Odaiba,
22:58you will receive either a Gachapin Mook original sticker or a gift.
23:04Please spend a fun Christmas with Gachapin Mook at Aqua City Odaiba this winter.
23:13I'd like to ask you about Idea Boong.
23:18Why did you start Idea Boong?
23:21Just like Character Boong, we wanted to differentiate ourselves from other companies.
23:26We still use the words,
23:28we continue to challenge ourselves with ideas and comparisons,
23:32that the creators talked about.
23:35The idea itself is the foundation of creation,
23:38and that's how Idea Boong came to be.
23:42So, just like Character Boong,
23:44it's about differentiation and ideas.
23:46Yes, that's the key word.
23:49What is Idea Boong?
23:54We are hosting a contest called the Boong Bobo Idea Contest,
23:58and we're getting a lot of ideas from the general public.
24:01It's the most historical product idea contest in the Boong industry,
24:05and it's our 29th year.
24:07So you're looking for ideas for Boong Bobo?
24:11Yes.
24:12Wow, that sounds interesting.
24:14Could you tell us more about it?
24:16The Boong Bobo Idea Contest will be hosted by Mr. Kobayashi.
24:20I understand. Thank you very much.