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00:00For now, let's get the latest update on the upcoming Super Bowl, Sam.
00:02Naturally, because more states become legalized, more people bet on the Super Bowl than ever before.
00:08That was the case last year. That was the case the year before.
00:11Is there any other reason to think that will change this year?
00:15Maybe some wrinkle or new way to bet on the Super Bowl that I'm not aware of?
00:18I feel like I've been doing this long enough to know.
00:21Even back when they used to print out those sheets at the Super Bowl, page one, page two, page 20.
00:26Just so many different options to bet, but really, in the end, it's more states being legalized and more ways to bet.
00:32That's why the numbers go up. Am I wrong?
00:34No, you're 100% right, Craig.
00:36I think what's actually notable this year is that we will only have one more state added to the list this year.
00:42So in the past, you saw, you know, four states, 10 states, you know, a bunch of different states have launched since the past year, boosting numbers up.
00:50It's only North Carolina added to the mix this year, which is, it's a big state, but it's not enough to really, you know, boom handle in and of itself.
00:58I think what you're going to see this year is, yeah, more ways to bet, more people betting the rate at which people are betting going up as well.
01:05At LegalSportSupport, we've kind of used the historical data of what's happened in the past couple Super Bowls to indicate the growth.
01:13Last year, you had 1.38 billion bet, which was obviously a record.
01:16And this year, maybe it can reach about 2 billion.
01:19You know, you have a lot of companies have talked about how they have gotten more out of their customers, especially in older markets, as sports betting has progressed.
01:28We've certainly seen companies like FanDuel use it as a big marketing ploy.
01:32They have their kickup destiny.
01:34It's a huge opportunity for people to sign up because they get a lot of promotions and bonuses tied to the specific event, as opposed to a lot of, you know, the run of the mill, $5, get 200 bonus credit promos that they have done previously.
01:48I think what's really interesting, too, is last year, you know, the public won on the money line, on the spread, on the total.
01:53It was all in the public's favor, but it was actually one of the best Super Bowls ever for sportsbooks because of the proliferation of player prop bets, in-game parlays.
02:02So I'm really interested to see how that wrinkle fits in this year, where, you know, the actual game outcome really does not have a significant impact.
02:10Last year was kind of the first year we saw that.
02:12So should be another interesting matchup this year, you know, despite whoever's playing in it.