(Adnkronos) - Sostenibilità sociale, imprese testimoniano loro impegno alla prima edizione della Social Sustainability Week; Sostenibilità: BrianzAcque porta ‘La sensibile magia dell’acqua’ a Palazzo Pirelli; Disabilità, grazie a Canon la fotografia è accessibile a tutti con la mostra ‘World Unseen’; Sport e integrazione, Entain Italia premia l’inclusione con il CSR Award 2024; Ring propone i device perfetti per restare vicini a ciò che è importante; Libri: presentato “Mediae Terrae” di Guido Castelli. Il racconto della ricostruzione dopo il sisma del 2016; Città, Tork lancia la sfida per bagni pubblici inclusivi e sostenibili; ReWriters fest.: alla Sapienza va in scena la sostenibilità sociale; Sport, Asi celebra il suo trentennale a Roma; Italia in Movimento, Una mostra al MAXXI che racconta i cento anni di Autostrade italiane; Premio Donna Sport, Gruppo Bracco premia le atlete più brave a scuola; UNPLI lancia il Primo Censimento del Patrimonio Immateriale Culturale con uno spot firmato Apolloni e Cucinotta; Logistica, il valore aggiunto degli Amazon Lockers per la comunità.
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00:00Sustainability. Water brightness brings the sensitive magic of water to the Pirelli Palace.
00:25Disability. Thanks to Canon, photography is accessible to everyone with the World Unseen exhibition.
00:30Sport and integration. Intai in Italy awards inclusion with the CSR Award 2024.
00:36Ring proposes the perfect devices to stay close to what is important.
00:39Books. Presented by Medieterre di Guido Castelli. The story of the reconstruction after the earthquake of 2016.
00:45City. TORC launches the challenge for inclusive and sustainable public baths.
00:49Revwriters celebrates. Wisdom goes on stage. Social sustainability.
00:53Sport. ASI celebrates its 30th anniversary in Rome.
00:56Italy in motion. A show at the maxi that tells the 100 years of Italian highways.
01:01Donna Sport Award. Bracco group awards the best athletes at school.
01:05Unpli launches the first census of cultural heritage with a spot signed by Polloni and Cucinotta.
01:11Logistics. The added value of Amazon Lockers for the community.
01:16At the opening day of the first edition of the Social Sustainability Week,
01:21the companies present have testified their commitment to young people and social sustainability.
01:27The actions taken in the field are in line with the needs of the new generations
01:32who are facing the labor market or who already inhabit it,
01:35as evidenced by the results of the Young and Social Sustainability Survey,
01:39promoted by EICON and presented at the opening of the event.
01:43The number is an important number because we consider young people to be the engine of the company
01:58and a whole series of initiatives have been carried out to promote the growth of young talents
02:10and above all an intergenerational exchange.
02:13Looking at the needs of young people and the need to enhance talent and skills,
02:18Ferrovie dello Stato has recently launched the Employer Branding campaign entitled Il talento sei tu.
02:24The first action is to get into the discussion.
02:27We were talking about awareness in the panel.
02:30Awareness of one's abilities and one's will to invest in the professional future and skills
02:36is certainly an asset on which Ferrovie dello Stato is investing.
02:41An important aspect touched on during the day is access to digital innovations.
02:46Social and social sustainability becomes a heritage in which all companies
02:53coordinate in some way, agree and share the actions that are developed
03:00in terms of social sustainability in such a way that they become the heritage of all people
03:04and therefore allowing young people access to all elements of development,
03:10such as digital, innovation and new technologies.
03:18We do this by bringing our digital and shared infrastructures,
03:22equipped with operators' 5G, to almost 1,400 areas of market failure.
03:30This means guaranteeing more social inclusion,
03:33not only for those territories and those communities,
03:35but for the many young people who live in these disadvantaged realities.
03:42Entrepreneurial professionals, authorities and institutions
03:45gathered at the Belvedere Iannacci on the 31st floor of Palazzo Pirelli,
03:49headquarters of the Lombardy Region Council,
03:52to discuss the management of the increasingly sustainable and integrated water resource.
03:57It is the sensible magic of water, the project-event of Brianzacqua
04:01that has reached the second edition.
04:03It focuses on water, a universal good that is increasingly vulnerable.
04:07We believe that we should start from the new generations
04:10and therefore explain to the young people how much work is behind the ability
04:16to bring to the taps of the Brianzoli a water of absolute quality,
04:21but above all to explain that water is a precious resource
04:25that must be consumed, because from the point of view of organoleptic and chemical-physical,
04:29the water of the network is a water of absolute quality,
04:32mineral-oil, but it is a resource that should not be wasted.
04:35The Kermesse was conceived and managed by the architect Alessia Garimberti,
04:39who wanted to bring together, in a day full of talks and meetings,
04:42actors from different worlds, apparently far away.
04:45Putting together worlds that apparently seem so far away,
04:48but that are so close, is an important synergy,
04:52because we have won how water is important for architecture,
04:55for design, for medicine, for health, therefore for everything that is well-being,
05:00and well-being today is really considered a new luxury.
05:03Phil Rouge of the second part of the event,
05:05the team play between Brianzacqua and the institutions.
05:08Brianzacqua is also working with the region of Lombardy,
05:11we must intervene on the networks, we must intervene on the most responsible use,
05:16we must intervene in many directions.
05:19It has also been discussed how to improve the sustainable management of water.
05:24The conscious consumption of water is of fundamental importance,
05:29therefore as a training, the technology applied to water to reduce consumption and waste,
05:35and the investments linked to the networks to reduce, also in this case, the dispersion of water.
05:41So three topics that concern the conservation of water that are of fundamental importance.
05:47The efficient and poetic relations panel between water, architecture and design
05:51has stimulated a dialogue between architects, engineers, experts and managers
05:55on the relations between architecture and water.
05:57It is inevitable to focus on the landscape,
06:00with a focus on the new headquarters of Brianzacqua.
06:04We have thought of a new headquarters,
06:06which from the point of view of emission will be a zero-impact headquarters.
06:10We think that heating and cooling can be guaranteed by geothermal source,
06:15therefore relevant to what we do,
06:18and therefore a headquarters that also becomes a precinct of knowledge
06:23regarding the consumption of water, because a water house will be placed.
06:28It is a balcony on the park of Monza, very close to the Villa Reale
06:33and close to a future stop by the Metropolitana.
06:38It will be hosted in Rome until December 17,
06:41at the Nile dei Jotti Library of the House of Representatives,
06:44World Unseen, the revolutionary event exhibition
06:47that, for the first time in Italy, will make photography usable
06:50even for those with visual disabilities.
06:52Canon is the one to design and organize it,
06:55which is the spokesman for an ethical and sustainable approach
06:58to promote harmony between individuals, society and environment.
07:01World Unseen is an exhibition that we strongly wanted,
07:06which literally means the world that you don't see or that you don't see.
07:10The subtitle is the photographic exhibition that you don't need to see.
07:14And this already alludes to the purpose.
07:16The purpose is simply to show a photographic exhibition
07:19to those who normally, until yesterday, could not see it.
07:22The differentiating factor is the technology.
07:25The technology that we have today allows us to print in elevation up to 4 mm
07:30and give a tactile experience to the blind people
07:33who can actually see the photograph.
07:37The exhibition, sponsored by the Italian Union of the Blind,
07:40the Poverty and the Italian Red Cross,
07:42marks a significant step towards the reduction of sensory barriers
07:46and the democratization of the visual art.
07:49First of all, it is significant that this happens
07:53on the day when the International Day of People with Disabilities is honored,
08:01that is, all those people who ask to be able to participate
08:06in a path of culture, knowledge, participation in the life of communities,
08:16regardless of their disability.
08:18An example to follow and an indication for everyone
08:23of what a more inclusive society should be like.
08:28Accessibility, inclusion, social responsibility,
08:31technological innovation and balance are no longer just concepts,
08:34but find a tangible realization in World Unseen.
08:38In a fast-paced world, it is essential to take care of people with disabilities,
08:46because too often we simply talk about disabilities
08:50and we do not take care of real needs and real needs.
08:56So for us today it is essential to be here,
08:59in this context that you see the photograph in the center of this exhibition,
09:08to allow all people with disabilities to have access to a world
09:14that is generally not allowed.
09:18Investing in social infrastructures to guarantee continuity, transparency
09:22and efficiency to social projects over the long term,
09:25making more and more effective the synergy between the private sector and the third sector.
09:29This is the focus of the third edition of the CSA Reward,
09:33an event promoted by Intenitalia and its foundation
09:36to celebrate the associations of the third sector engaged in social inclusion projects.
09:41We believe that a collaboration between the private sector and the third sector is essential,
09:46because the public must help those who act on the territory
09:50to correctly identify the territories and the priorities of intervention.
09:54The private sector must possibly make available resources but also skills
09:59and then the third sector performs its fundamental role,
10:02but it already does it now, because then it is the one who materially delivers many of these services.
10:06The initiative has emphasized the crucial role of social infrastructures
10:10as a development engine for projects that combine profit and non-profit,
10:14with particular attention to sport as an integration tool.
10:18Investing in modern and safe infrastructures is essential
10:22to guarantee continuity and impact to social projects,
10:25as well as investing in human capital,
10:28as explained by Emanuele Ferrante, sports advisor to the Municipality of Naples,
10:32who intervened remotely.
10:34It was then emphasized the need for complex projects
10:37to activate wide and strategic partnership networks
10:41to ensure resources, skills and planning on the territory.
10:45Investing in infrastructures is a very important issue for associations
10:51and to ensure that this social inclusion through sport
10:54has a broad time horizon.
10:57I am a business manager,
11:00infrastructures and investments have a multi-year useful life.
11:05For associations, having a broad time horizon
11:08allows them to plan and breathe better.
11:12Among the awarded realities this year are Seconda Chance,
11:16Sport senza Frontiere, Schermistico Partenopeo
11:19and other associations engaged in projects
11:22that space social sustainability from sport inclusion.
11:25The selected initiatives will receive the support of Entennel 2025
11:30to continue to develop innovative and inclusive programs.
11:33Today, unfortunately, 90% of sports structures are not accessible,
11:40so the first point to work on is to make them accessible,
11:48because today it is not always possible to carry out sports activities
11:52for subjects with diversity.
11:57The event reiterated the commitment of Entennel Italy
12:00to support the third sector not only through economic resources,
12:03but also with skills and a network of relationships,
12:06promoting a strategic vision and sustainable solutions for the long term.
12:1292% of owners consider their dogs and cats
12:16as an integral part of the family nucleus
12:18and 70% plan to give them a gift at Christmas.
12:22These are some of the main results
12:24emerged from the new research led by Astra Research per Ring,
12:28an Amazon company that deals with smart home security systems,
12:32including video speakers, video cameras, alarms and accessories,
12:36which underline how pets are no longer just companions,
12:40but real family members for most Italians.
12:44Italy, in fact, is one of the main markets in Europe for Ring,
12:48but now the company aims at international expansion.
12:51As proof of this, we have launched a series of products and services
12:55that align well with Italian housing needs.
12:59Last year, for example, we launched Ring Intercom,
13:02our product that transforms traditional video speakers
13:06compatible with smart systems for remote access control.
13:11Another example is, for example, the new inclinable indoor camera
13:15that gives a 180-degree panoramic view of your apartment
13:19to get to Ring Alarm, our customizable alarm system
13:24that allows everyone to access home security.
13:29Ring's mission has changed over time,
13:32evolving from pure home security to a partner for all those
13:36who want to stay connected to what they love most,
13:39such as their pets.
13:41Thanks to Ring devices, today,
13:43owners of pets can stay connected to them,
13:47they can check what they are doing,
13:51they can make sure that they do not cause damage
13:55in those moments when they cannot be with them.
13:58The research conducted by Astra Research has highlighted
14:00three main benefits given to the consumer
14:03from the use of Ring devices.
14:05First of all, it meets the needs of 59% of owners of pets
14:11to stay connected to their friends,
14:14even when they are out of the house.
14:17Second, Ring devices also help to ensure
14:21that pets do not cause damage when left alone at home.
14:25Research has shown that damage can also amount to around 240 euros.
14:33Finally, Ring devices also meet the needs of 65% of owners of pets
14:39when they want to capture moments of their pets
14:45and be able to share them.
14:50Middle-earth, after the earthquake,
14:52the renaissance of central Italy,
14:54as well as the fragility of the territory.
14:56The title of the book of the Senator of the Republic
14:59and Commissioner-Extraordinary to the 2016 earthquake, Guido Castelli,
15:03was presented in Rome at the National Fair of the small and medium publishing house
15:07Più Libri, Più Liberi.
15:09A book that tells the reconstruction of the central Apennines
15:12after the 2016-2017 earthquake.
15:15Between August 24, 2016 and January 18, 2017,
15:19about 50,000 earthquakes shook a territory of the central Apennines
15:24of an extension greater than that of the Netherlands.
15:27There was a great tragedy, many false start-ups, many initial controversies,
15:30then something changed.
15:32We managed to prevent a change of pace in the reconstruction,
15:35but right at that moment we understood that rebuilding the houses would not make sense
15:40if we did not simultaneously take care of the economic and social vitality
15:44of wonderful territories, but that more than others are suffering from the demographic crisis.
15:49We save the Apennines if we know how to hook up the great environmental,
15:53digital and technological challenges, because innovation can be a help
15:57for those who suffer from geographic isolation,
16:00and perhaps activating, as we are doing, a path of increasing connectivity,
16:06of digitization.
16:07This is the challenge.
16:08We called it Next Apennino,
16:10a strategy that combines modernity and tradition,
16:14starting from a concrete experience,
16:16what I did as a mayor before,
16:18as a regional advisor to the brands of the reconstruction,
16:21and now as a commissioner of the reconstruction.
16:23It is a volume, a testimony that comes from the concrete experience.
16:27Thousands of buildings collapsed or injured by the seismic sequence
16:31in 2016-2017 in central Italy.
16:34The price of human lives was very high.
16:36It is true that in this book we tell a tragedy,
16:39that of the earthquake,
16:41but at the same time we offer a perspective of recovery,
16:45a perspective of rebirth for territories that historically
16:48were part of our history and of the Italian identity.
16:52Now it is important to try to start again,
16:55and within this book Guido Castelli,
16:57who has been doing an important job on the territory for many years,
17:00and is doing it for a greater reason with the role of commissioner of the government,
17:04tries to propose some ideas, some projects,
17:07precisely to relaunch the territories affected by that tragedy,
17:10which was the earthquake.
17:13Is it possible to imagine a future with beautiful public baths,
17:16sustainable and accessible to everyone?
17:18This is what Essity, with its brand Torque,
17:21launched the Perfect Toilets initiative,
17:23involving seven architects called to develop
17:26design concepts of public baths for six major Italian cities.
17:29According to the Torque Insight Survey,
17:32the use of public baths is perceived by 62% of Italians as unhygienic,
17:36while 48% are anxious about the idea of using one.
17:40The projects presented at the AXI Museum in Rome
17:43aim to overcome this perception
17:45and combine social and environmental sustainability
17:47with the accessibility and aesthetics of urban spaces.
17:50Today we are here to present this Perfect Toilets project,
17:54which aims to raise a topic that we consider social,
17:59to talk about public baths in urban environments.
18:03For us at Torque, it is a topic that is very close to our hearts,
18:08because our main goal is to break down barriers to well-being
18:15and therefore try to make hygiene sustainable and available to everyone.
18:21This is very important for us because it touches on many elements,
18:26many topics that are fundamental to us.
18:29First of all, inclusion,
18:31so having public baths that are inclusive,
18:34giving everyone the opportunity to make use of public,
18:37hygienic and efficient public baths during their day,
18:41whether they are tourists or citizens who are moving for work.
18:45Sustainability, because we have to work more and more on solutions
18:50that are in line with the environment,
18:52that allow us to pollute less,
18:55to consume fewer products, to generate fewer waste,
18:58and therefore these are all issues that we are constantly working on.
19:02We asked seven architects to tell us how public baths could be.
19:08We asked them to do it in six different cities,
19:13because two groups worked on Rome.
19:16It emerged that these structures could be interesting structures from a spatial point of view,
19:23they could have works of art interventions,
19:26they could have an architectural but also functional value.
19:31I believe that we will have to work a lot on the subject of public baths
19:36because it is a need that is felt in all cities,
19:41and especially in these periods of hyper-tourism,
19:44not only by the population but also by the people who visit the cities.
19:50There are many Italian cities that are visited by tourists.
19:54The subject is public baths,
19:58so public baths could also be a great opportunity to re-qualify public space.
20:04The public space that does not have this service at the moment
20:09could also be re-qualified by the system of public baths,
20:14which must become objects of design
20:20and therefore sustainable,
20:22as today architecture has this task of being sustainable,
20:27sustainable in materials but also sustainable in the insertion of the city.
20:35Among concerts, artistic performances and events of celebrities and influencers,
20:39in Rome there is talk of social issues of great relevance,
20:43from violence against women to queer culture,
20:46from digital ethics to the inclusive function of sport,
20:49passing through the climate emergency and the escape of brains.
20:52And all this in the context of the Rewriters' Fest,
20:55the first European festival dedicated to social sustainability,
20:58founded and directed by the journalist and writer Eugenia Romanelli.
21:02If on the one hand we try to help organizations to measure themselves,
21:07position themselves and talk about social sustainability,
21:10with this festival we talk to civil society,
21:13to the academic community, to companies, to institutions,
21:17on topics that today are very current but also very divisive,
21:20such as violence against women, body shaming,
21:23the contrast to bullying, racism, asianism.
21:26These are universal themes that correspond to the UN Agenda 2030
21:32and that are necessary to transform this world,
21:35which is a bit at its end,
21:37into new possibilities for our children and our daughters,
21:40for those who will come after us.
21:42The University of Sapienza was the host of the event,
21:45with the involvement of several departments and the student community.
21:49The key words that are included in the festival itself
21:55are the key words of the actions that Sapienza is taking forward.
22:00Sustainability, inclusiveness.
22:03And the days are really articulated with contributions
22:07that then close in the participation of Sapienza
22:12with the activities of our departments.
22:15So Sapienza is not only a guest,
22:17but also an integral part of the festival program.
22:20In the varied program of meetings,
22:22we also talked about the social responsibility of the companies
22:25and which policies they were adopting,
22:27in the sense that there were no lack of interventions of asian realities.
22:31The reasons that pushed the Pomellato group
22:33to support Rewriters in Rome, the University of Sapienza,
22:38is because we want to bring a concrete testimony
22:42of how the S of Corporate Social Responsibility
22:46is a fundamental and strategic theme in the world of business today,
22:52to guarantee security, protection and above all support
22:58to all women in our working world.
23:01The 2024 edition of the festival
23:04first saw the themes of the UN Agenda 2030
23:07and was included in the Social Sustainability Week.
23:10Among the awards also the World Prize,
23:13the first Italian recognition dedicated
23:15to innovative projects of public and private organizations
23:18on the theme of social sustainability.
23:21The group PNL Bempe Paribas was to be awarded.
23:27Founded in 1994,
23:29the Sports Promotion Agency, recognized by CONI,
23:32which brings together sports associations, sports associations,
23:36cultural circles and associations of the third sector,
23:39contributing to their sports, social, playful, creative and cultural activities,
23:43ASI, Italian Sports and Social Associations, turns 30 years old.
23:48The 30th Anniversary of ENTE
23:50took place at the Auditorium of the Conciliation of Rome
23:53and involved illustrious personalities of the world of sport,
23:56leaders and athletes.
23:58The presence of the sports institutional peaks
24:01is for ASI a matter of pride.
24:03But also of satisfaction in this political case,
24:06because it means that the basic sport and the top sport meet,
24:10they are two sides of the same coin,
24:13they do not always dialogue, tonight they will dialogue,
24:17we are trying to do it in such a way that culturally
24:20these two worlds that seem so distant
24:23are actually just the base of a pyramid
24:26with the vertex that is rightly represented by the champions.
24:29Exponential is the growth of ENTE in these 30 years,
24:32ASI, in fact, today has more than 1.4 million testers,
24:36athletes, leaders, technicians, referees and race judges
24:40and promotes on the national territory 652 sports disciplines.
24:44The demand continues to grow and this means
24:47that we will have to equip ourselves and organize ourselves
24:50to respond to this great need for sport,
24:54despite the competitive logic.
24:56For the president of ASI, the future teaches that it is important
24:59to always tend to improvement.
25:01So a continuous work in progress,
25:03a continuous modification of internal rules,
25:06a continuous improvement of the services we offer,
25:09starting from the testing and therefore from the insurance policy,
25:12a continuous effort to confront the civil society.
25:16For the president of CONI, it is due to his presence
25:19on the 30th anniversary of ASI,
25:21as an entity that has left its mark in the sports world
25:24and with a strong presence on the territory.
25:27And then there is also an assumption that there are athletes
25:30who started with ASI and then became great in the world of sport.
25:34So, in a way, we embrace everything that are the components
25:39of our system, from sport for all to basic sport,
25:43from high level to territoriality,
25:46from the values of sport to sports organization,
25:50from the management of facilities to what are the training aspects.
25:54So it is right to be here and pay tribute to this,
25:57a young but tested formula of an integrated system,
26:02of an entity towards the world of sport
26:05and, in absolute, towards our whole country.
26:10A journey between past, present and future,
26:12between what have been and are the arteries
26:14that have connected Italy as a whole.
26:17A page of the country told through historical photographs
26:20and those taken by the Dutch photographer Ban,
26:23which starts from the first Italian motorway
26:25designed by Piero Puricelli, dated 1924,
26:28until reaching those of the future.
26:30A photographic exhibition entitled
26:32Italy in motion, motorway and future,
26:34set up inside the Maxi,
26:36which will be possible to visit until February 2.
26:39An exhibition that aims to ignite
26:41a reflection on the role of the motorway
26:43as a symbol of technological innovation
26:45and integration with the landscape.
26:47The title of this exhibition
26:49is not a casual title,
26:51Italy in motion,
26:53we must imagine that they are waiting for us
26:55to build our future
26:57and we need young people,
26:59because certainly they have more push
27:01and more vision of what the future will be.
27:04A project that could, on the one hand,
27:06tell the extraordinary occasions
27:08that were born in the country
27:10from the presence of the motorway,
27:12in architecture, in engineering,
27:14in landscape design,
27:16in technical and technological design.
27:18On the other hand,
27:20understand how we can see the future
27:22when we will no longer need
27:24to lengthen the motorway,
27:26but to make it safer, more efficient,
27:28more capable, more connected,
27:30more sustainable,
27:32more capable of generating energy,
27:34rather than simply spending it.
27:36There is also a message
27:38from the President of the Republic,
27:40Sergio Mattarella,
27:42whose words,
27:44whose words,
27:46give us hope
27:48and also give us all the responsibility
27:50we need to be able to work
27:52with great determination
27:54and to be able to guarantee
27:56that this infrastructure
27:58can serve the common good of people.
28:00The exhibition,
28:02made in collaboration with Autostrade per l'Italia,
28:04comes on the occasion of the centenary
28:06of the first Italian motorway,
28:08which was inaugurated by Vittorio Emanuele III
28:10in memory of a Lancia Trikappa Scoperta
28:12that traveled the road
28:14that connected Milan to Varese.
28:16But not only,
28:18a photographic route
28:20that also arrives on the occasion
28:22of the 60th anniversary
28:24of the completion of the Autostrada del Sole
28:26and which aims to analyze
28:28the historical projects
28:30and current construction sites.
28:32So this exhibition
28:34recalls the meaning
28:36of the motorways
28:38that brings us here
28:40as a motorway group
28:42because the work we are doing
28:44is precisely to modernize
28:46the motorway infrastructure
28:48and guarantee this motorway infrastructure
28:50a useful life even for the next decades
28:52and enrich it with all those
28:54technological elements
28:56that are essential to meet
28:58the needs of modern mobility.
29:00A photographic itinerary
29:02composed of four sections
29:04rich of historical images,
29:06archive documents and much more
29:08that enrich the photographic report
29:10made by Bann.
29:12Photos taken by the author
29:14on board a helicopter
29:16that will allow the visitor
29:18to take a look at the evolution
29:20of the motorways
29:22but also of the Italian society
29:24of the last century.
29:26Usually my commissions work
29:28are for architects and concern
29:30buildings, cities, places and so on.
29:32So I was really excited
29:34to work on this project
29:36to show how in the beautiful Italian cities
29:38this infrastructure intersects
29:40with all this, how it is placed
29:42on the landscape, how it is realized
29:44and all the rest.
29:46I think it's a really interesting subject.
29:52Support and enhance
29:54young athletes who,
29:56thanks to their sports success,
29:58combine their academic merits.
30:00This is the goal of the Donna Sport competition
30:02for the best school.
30:04Reached the seventh edition,
30:06promoted by Gruppo Bracco
30:08and sponsored by CONI
30:10and the Italian Paralympic Committee.
30:12With 50% more attendance
30:14than the last edition,
30:16this year 361 girls
30:18signed up for the competition.
30:20There are a lot of girls
30:22with an average age of 8 and a half.
30:24So I'm really fascinated
30:26by this great commitment
30:28we find in the athletes
30:30who participate in our competition.
30:32It's really a completely different vision.
30:34It gives us a view
30:36on young people
30:38that is completely different
30:40from what you read
30:42in the newspapers.
30:44On young people full of enthusiasm
30:46who have a goal in life.
30:48The award ceremony,
30:50moderated by journalist Filippo Grazia,
30:52was held at the Teatrino di Palazzo Visconti
30:54in Milan and had two guests of honor.
30:56The Olympic and Paralympic champions
30:58Caterina Banti and Simone Barlam.
31:00I think the company's support
31:02like the Bracco Institute
31:04is very important
31:06because the study gives you a method.
31:08It gives you tools
31:10and teaches you to organize your life.
31:12It gives you a method
31:14that will serve you for the rest of your life.
31:16But above all in sport,
31:18because sport is a method,
31:20sport is discipline.
31:22Doing well at school
31:24will make you do well in sport
31:26and I think it's essential,
31:28especially from a young age,
31:30to teach young people
31:32and push young people
31:34to undertake both careers,
31:36even later, for university.
31:38It's not easy,
31:40because sport takes up
31:42much of a sportsman's daily life,
31:44almost like a full-time job.
31:46So a sportsman who manages
31:48to distinguish himself
31:50and take advantage of the organization
31:52of sport in daily life,
31:54it's something that pays.
31:56Sport often teaches this method
31:58that in the studio pays a lot.
32:00It helped me a lot,
32:02especially my superiors.
32:04When I started to take sport
32:06more seriously,
32:08my grades improved,
32:10my school performance improved.
32:12So it's a very important
32:14link between sport and study.
32:16There are 10 macro areas
32:18of sports disciplines represented
32:20in this seventh edition of a competition
32:22In particular, the commitment
32:24to 360 degrees,
32:26like the commitment of these girls
32:28also in their school careers.
32:30We, as the Lombardy Legion,
32:32can only be there, approve it
32:34and support it.
32:36It's a beautiful story,
32:38this one of the BACO awards
32:40for women who are committed
32:42and therefore good at school,
32:44because beyond recognition
32:46it is also a way to give value
32:48to what is a model of life.
32:50From December 7,
32:52the spot of the communication campaign
32:54of the Prologo d'Italia National Union,
32:56directed by Francesca Polloni
32:58and narrated by Maria Grazia Cucinotta,
33:00will be broadcast on Rai and Mediaset networks.
33:02The project,
33:04presented in advance by the House of Representatives,
33:06aims to raise public opinion
33:08about the importance
33:10of the immaterial cultural heritage
33:12and invites citizens and local communities
33:14to participate in the first national census.
33:16This spot wants to make
33:18local communities more aware
33:20of their heritage.
33:22We also want
33:24all small artisans
33:26to feel
33:28really part of this heritage,
33:30because there are
33:32many small artistic artisans,
33:34many small artisans
33:36that are really
33:38disappearing today,
33:40which are small pearls
33:42that our time
33:44must necessarily preserve.
33:46The video proposes
33:48an emotional journey
33:50between images of ancient crafts,
33:52popular music, rites and traditions
33:54that characterize the Italian
33:56cultural fabric,
33:58especially in small towns.
34:00I have traveled all over the world
34:02trying to find a place as beautiful
34:04as our country and I have never found it,
34:06and I don't say it to say it,
34:08but it is also a reality.
34:10Only the numbers tell us,
34:1280% of all the world's artistic heritage
34:14we are lucky,
34:16we walk on our own luck.
34:18The campaign promoted
34:20with the support of ANCI,
34:22the Central Institute for Inmaterial Heritage
34:24and the Ministry of Culture
34:26proposes to map and value
34:28practices, knowledge, customs
34:30and historical festivals, preserving them
34:32for future generations.
34:34Italy is more than ever
34:36always attractive all over the world,
34:38the economic data of tourism
34:40that is increasingly frequent in our nation show it,
34:42and I believe that especially in those territories
34:44it can truly represent a leap forward
34:46and above all a growth,
34:48not only from the historical and cultural point of view,
34:50but as I said, also from the economic point of view.
34:52Valuing this heritage
34:54also means giving strength and vigor
34:56to the new generations.
34:58If we did not have this operational arm,
35:00which, as President Laspina says,
35:02is pure and simple volunteering,
35:04it would be impossible for municipal administrations,
35:06especially the small ones,
35:08where the staff is limited,
35:10to do this.
35:12This thought, coordinated by the Proloquo network,
35:14aims to catalog and protect
35:16artisanal, gastronomic traditions,
35:18popular games and rites that
35:20risk disappearing,
35:22making this immense heritage
35:24accessible and usable
35:26through the dedicated portal.
35:28The campaign, with its universal language,
35:30aims to involve a wide audience,
35:32combining emotion and awareness
35:34to safeguard the cultural memory
35:36of the beautiful country.
35:38Introduced in Italy by Amazon in 2016,
35:40the Amazon Lockers meet
35:42the needs of those who need
35:44an alternative to the traditional
35:46home delivery, giving the possibility
35:48to withdraw your purchases online
35:50safely and guaranteeing privacy.
35:52The person in charge of
35:54the points of withdrawal in Italy
35:56spoke about this at the 41st
35:58National Assembly of the Italian Municipalities.
36:00The Amazon Lockers
36:02are an innovative solution and a service
36:04for the citizens that meets
36:06the needs and lifestyles of everyone.
36:08They are a tangible benefit
36:10for the community they are part of.
36:12The Amazon Lockers give the possibility
36:14to withdraw your purchases online
36:1624 hours a day, 7 days a week.
36:18They are accessible and easy to use,
36:20safe and protect
36:22the privacy of online purchases.
36:24Amazon introduced the Lockers
36:26in 2016, among the first in Italy,
36:28and immediately found great success
36:30from the first users,
36:32so over time the network grew
36:34in the territory.
36:36The public-private partnership with the municipalities
36:38is a virtuous example of how,
36:40together with the local administrations,
36:42Amazon defines the ideal positions
36:44for the installations, so as to maximize
36:46the use and benefit for the community
36:48within which they are inserted.
36:50The implementation of Amazon Lockers
36:52is certainly an added value
36:54for the local community,
36:56but also for the limitrophous territory.
36:58In fact, it has certainly brought
37:00a current service
37:02and a greater value
37:04for those who have this direct relationship
37:06with online purchases.
37:08It is a service
37:10that has come to life
37:12a few months ago,
37:14but which is growing
37:16and therefore means
37:18that the proximity between Amazon
37:20and the local administration of San Demetrio
37:22has brought its fruits.
37:24The launch of the Amazon Lockers
37:26on social media
37:28has been a great success.
37:30After many years of administration,
37:32it has been one of the most appreciated
37:34positions of the local administration
37:36and consequently it is clear
37:38that the citizen,
37:40when given a similar service,
37:42appreciates and rewards
37:44with pleasure what was
37:46the launch post.
38:00www.amazon.com