Jaguar's new advertising campaign is criticized for its lack of focus on cars. The ad is part of the brand's rebranding towards electric vehicles and showcases diverse models. Many viewers mocked the ads, questioning whether Jaguar still sells cars. Marketing experts suggest the campaign’s tone may be outdated, given recent cultural shifts. Jaguar has yet to clarify its target audience but continues to push for a rebrand ahead of its electric-only transition by 2026.
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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Jaguar's new advertising campaign is drawing criticism for its lack of focus on cars.
00:07The ad is part of the brand's rebranding towards electric vehicles and showcases diverse models.
00:13Many viewers mocked the ads, questioning whether Jaguar still sells cars.
00:17Marketing experts suggest that the campaign's tone may be outdated
00:20given recent cultural shifts. Jaguar has yet to clarify its target audience but
00:25continues to push for a rebrand ahead of its electric-only transition by 2026.