Jaguar unveils its new logo and branding as the iconic carmaker prepares for a bold future as an electric-only brand. With plans to launch three new models in 2026, we look at what the rebrand means for the Midlands and beyond.
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00:00Jaguar, the British luxury car manufacturer, has unveiled a fresh logo and branding as
00:06part of its transformation into an electric-only brand.
00:10The company, owned by Tata Motors, announced its intention to transition to electric vehicles
00:15in 2021.
00:17Now with plans to launch three new electric models by 2026, the rebrand marks a significant
00:22step in redefining its identity.
00:25The new logo integrates upper and lowercase letters in what the company describes as a
00:30harmonious design.
00:32Accompanying this is a modernised Leopard Cat emblem, which Jaguar say reflects its
00:37creative and fearless vision.
00:40The brand's relaunch follows a deliberate pause in new car sales, aimed at creating
00:44a clear distinction between its legacy models and the forthcoming electric range.
00:49The first vehicle under the new identity will be a four-door GT, set to be manufactured
00:54in Solihull.