Kaise Rebel Foods ne India mein cloud kitchens ko badla aur bana 900 crore ka empire? 🤯
From Behrouz Biryani to Oven Story, unka secret formula jaaniye! To know more, watch the full video on Nazar Ya! YouTube Channel💥
From Behrouz Biryani to Oven Story, unka secret formula jaaniye! To know more, watch the full video on Nazar Ya! YouTube Channel💥
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LifestyleTranscript
00:00Welcome to Nazariya's Khao Gali.
00:14And today, not us, but food has come to us.
00:17I am Ashish Atre and today we are going to talk about Rebel Foods,
00:21who have revolutionized cloud kitchens in India and have done more than 900 crores in business in 2023.
00:28The most surprising thing is that Rebel Foods itself has pushed many big brands like Behrouz Biryani, Oval Story and Slay Coffee into profit.
00:38And now it also owns them.
00:40How did they do all this?
00:42For that, we will have to know the dynamic economy of cloud kitchens and their gamble on it.
00:48In simple words, cloud kitchens are those food platforms that only receive online orders
00:55and get them delivered by home delivery partners like Swiggy, Zomato and Uber.
01:00The benefit of these factors was taken by Rebel Foods, which was previously known as Fasos.
01:05It is worth thinking about how much capital costs are reduced from this model.
01:09Like restaurant rent, maintenance costs, worker's costs, etc.
01:13The rest is also quite flexible for scale-up because multiple cuisines can be operated from the same kitchen space.
01:21The story of Rebel Foods started in 2003.
01:23Kalol Banerjee and Jaideep Burman started with a single cuisine wrap and roll joint called Fasos in Kolkata.
01:30Gradually it was panned to India and slowly made a profit.
01:34They had 40 outlets in 3 big cities.
01:37But due to rising losses around 2015, Kalol and Jaideep played a very risky gamble at that time
01:44of transferring their business online, i.e. in cloud kitchen format.
01:49In this gamble, they got to see a lot of ups and downs.
01:52They redesigned their kitchen so that they could run multiple virtual brands in the same space.
01:58This time was also difficult because cloud kitchens were not a thing back then.
02:01Surprisingly, during Covid, the demand for cloud kitchen models skyrocketed.
02:06When dinings were closed and people started preferring home-delivered food,
02:10brands like Rebel Foods expanded their reach further.
02:15To scale up their network, they started using seed funding and technological tools.
02:21In October 2021, Rebel Foods became a unicorn company
02:25when they raised $173 million funding from Qatar Investment Authority.
02:30As I told you earlier, they have established and acquired many brands.
02:35Today, brands like Goodbowl, Mandarin Oak, and Sweet Truth are also operated by Rebel Foods.
02:41Not only this, Rebel Foods is also expanding globally.
02:44They have already marked their footprints in Indonesia, UK, and Dubai.
02:48They plan to expand further in Russia, Latin America, and Saudi Arabia.
02:54If you are wondering what did Rebel Foods do apart from working hard,
03:00then let me tell you that Rebel Foods integrated technology with food and did a lot of cross-cutting.
03:07They also built trust in their consumers.
03:09Industry experts like KS Narayanan and Prashant Mehta believe that
03:13Rebel Foods used AI-based quality control machines in the kitchen with their technology-led models.
03:20These machines check the size, weight, appearance, and temperature of each dish.
03:24If a dish does not match the ideal standard, then it is rejected.
03:29This is a high-precision task that is very important to maintain quality and consistency.
03:35The biggest concern for Cloud Kitchen was quality assurance.
03:39Rebel Foods tried their best to solve this problem with AI and food tech.
03:45They have also established a good standard.
03:47They have integrated QR code technology in their packaging and invoices.
03:52Consumers can now scan the QR code on the invoice or packaging to know who cooked the food,
03:58what was the chef's body temperature, and can also check their health certificates.
04:03This transparency and trust-building method introduces loyalty in consumers,
04:08which often takes many years.
04:11And in the coming time, Rebel Foods is going to explore new avenues of tech.
04:16They have recently opened job openings for mechatronics engineers, robotic professionals, and industrial designers.
04:24This shows that they are working to bring new innovations in the food industry.
04:29As the saying goes, food is half passion, half science.
04:33Friends, the story of Rebel Foods is going through new twists and turns every day.
04:38According to reports, Rebel Foods is going public.
04:41And a Singapore-based company, Tamasek Holdings, is planning to acquire major shares.
04:46After this, it is said that Rebel Foods is also planning to go directly against Zomato and Swiggy,
04:51by partnering with Eatshot.
04:53But the upcoming journey is bringing new challenges for them.
04:56Because people still know Zomato as a brand.
04:59So, how much money do you earn in Zomato?
05:02350.
05:04350? Daily?
05:06With incentives.
05:07With incentives?
05:08While Rebel Foods is known for many small food brands.
05:12At the same time, Eatshot also needed to expand its network.
05:16Anyhow, they are planning to move more prominently in tier 2 cities now.
05:20So friends, Rebel Foods' model is not only becoming a profitable business,
05:24but it is also a thriving opportunity for home-grown businesses and small kitchens.
05:30Do let us know in the comment section below, which is your favorite Rebel Food brand.
05:35And if you liked this video, then don't forget to like, share and subscribe.
05:39I am Ashish Chhatre.
05:41I will meet you soon with new topics.
05:43Till then, eat safe, stay healthy.
05:46Goodbye.