Waqt badal raha hai aur saath hi badal rahi hai Diwali ki roshni! Nazar Ya! ke iss video mein dekhiye kaise 'Vocal for Local' aur 'Make in India' campaigns ne Chinese lights ki jagah desi products ko diya hai naye roshni ka mauka. Kya aap is Diwali eco-friendly bamboo lights ya smart LED diyas lagane ki soch rahe hain?
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LifestyleTranscript
00:00The time is changing. The demand and quality of our products are getting better day by day.
00:17Last year, Indian manufacturers had sales of 4.5 lakh crores during the Diwali season,
00:23while the Chinese products' market of 1 lakh crores was left to them.
00:28Welcome to Tech Know by Nazariya. I am Ashish Atre and you are in our special Diwali segment.
00:36The Diwali market was full of Chinese products.
00:46Be it crackers, clothes or our shining lights.
00:49But friends, the time has changed.
00:51Campaigns like Vocal for Local and increasing nationalistic sentiments have given birth to a new market.
00:57Through Diwali Lights, in today's video, we will understand the change in the Diwali market in detail.
01:04In the beginning of the 21st century, Chinese industries mastered the work of cheap and bulk production.
01:09They implemented this strategy in the entire global market.
01:12But a market like India became the most profitable for them.
01:16Why? Because Indian sellers wanted a cheap, mass-producible product,
01:21which could give them a high profit margin and was easily accessible.
01:25Indian decorative light customers, who mainly come from middle-class and lower-middle-class families,
01:30also had one demand. Affordable festive decorations.
01:34And Chinese decorative lights fulfilled all these demands.
01:37These lights were cheap, non-durable, but so accessible that they could be found in every market.
01:43Because of this, Chinese lights dominated the market in a way.
01:47And this trend continued for about 20 years.
01:50But it was not that Indian decorative lights were not in the market.
01:54It was always there. But it was more expensive.
01:57Because Indian manufacturers used to spend more on the lights they were making.
02:02And as a result, they were more durable and of better quality.
02:05It was difficult to compete with Chinese lights because variety and pricing were in favor of both Chinese products.
02:11But friends, this is a matter of the past.
02:14In today's time, the Vocal for Local and Make in India campaigns
02:18have not only aroused a nationalistic sentiment, but also provided economic support to Indian manufacturers.
02:24Now there is no compromise in the quality of Indian lights.
02:27And the prices have also become competitive.
02:29You get a lot of variety. And the biggest thing is that these lights are sustainable and durable.
02:34Political factors and anti-China sentiment.
02:37In today's time, it is not just about economic or quality.
02:40Political situations also influence consumer behavior a lot.
02:45After the conflict in Galwan Valley, anti-China sentiments increased even more in the country.
02:54It was not just a consumer movement, but also a political and emotional response.
02:58We all saw how massive campaigns were run for the buyout of Chinese products.
03:05All of you are boycotting the market.
03:13And people consciously started avoiding made-in-China products.
03:18Not only this, Chinese military's LAC violations also filled people's minds with anger.
03:23And now every consumer before buying any product,
03:26always checks where it is made.
03:29This becomes even more prominent during Diwali, when lights and decorations are bought.
03:37The shift of Indian lights is not just economic, but also social and political.
03:41Friends, our view is not against international trade.
03:45We believe that a healthy market is one where customers have options.
03:50When a country or a company takes over the entire market, it is not healthy for the customers.
03:56Before, it was all about Chinese lights.
03:58Now, the strength of Indian manufacturers creates a healthy competition.
04:02This will benefit both the sellers and the customers.
04:05We want Indian startups to grow so much,
04:08that not only in India, but also in the international market,
04:12they can compete with their counterparts.
04:15Now, this is all about work.
04:17Let's talk about celebrations and festivals.
04:19Where do simple lights go wrong?
04:26That's why I have brought 5 favourite light decoration ideas for you,
04:31which you can use this Diwali.
04:33No. 5
04:34Copper Wire Ferry Lights
04:36They are durable and beautiful.
04:38They are also quite safe.
04:39No. 4
04:40Smart LED Lights
04:42Smart LED Diyas
04:44Artists, right?
04:45No. 3
04:46Traditional Handcrafted Lanterns
04:48Artistic lights of Jaipur and local artisan communities.
04:51No. 2
04:52Eco-Friendly Bamboo String Lights
04:54They are made of recycled materials.
04:56These lights support both environment and aesthetics.
05:00No. 1
05:01Solar Powered Lights
05:02You must be familiar with these.
05:04Which of these are your favourite lights?
05:07Do let us know in the comment section.
05:09We hope you liked this Diwali video.
05:13That's all for now.
05:14See you in the next video.
05:16If you liked our content,
05:18then don't forget to subscribe to our channel.
05:21And do share it with your friends,
05:23so that we can reach more people.
05:25You can also follow us on Instagram and Facebook.
05:27I, Ashish Atrey will meet you in our next video.
05:30Till then, Happy Diwali.
05:32Goodbye.