(Adnkronos) - “È importante che ci sia un forte commitment da parte del vertice aziendale, se non c’è bisogna crearlo facendone percepire agli altri il valore. Altri due aspetti fondamentali sono una strutturata governance aziendale, che permetta che le cose accadano, ma soprattutto la capacità di creare una importante e profonda cultura aziendale che integri la sostenibilità nella strategia e nei processi decisionali e operativi dell’azienda”. Lo afferma Sergio Mila, organization and sustainability manager Cellnex Italia, in occasione della dodicesima edizione del Salone della Csr e dell’Innovazione sociale, in svolgimento all’università Bocconi di Milano fino all’11 ottobre.
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00:00How to overcome contradictions?
00:08How to make sustainability sustainable?
00:14From my point of view, there are three essential aspects.
00:18The first is a strong commitment from the corporate top.
00:22And if it is not there, it must be created,
00:26and it can only be created by making the value perceived.
00:29The other two essential aspects are a structured corporate governance
00:35that allows things to happen,
00:37but above all to create an important and deep corporate culture
00:43that integrates sustainability both in the strategy
00:46and in the company's decision-making processes.
00:51This is a necessary path for sustainability to be sustainable.
00:57How to communicate it?
00:59Communicate it with the same coherence with which a culture is created.
01:04A culture can only be created if there is coherence between what is said and what is done.
01:11In the same way, external communication is necessary
01:15to have this essential aspect of coherence.