• 2 months ago
Empowering MSMEs through healthcare

Growing up in Batangas, Meynard Esguerra Jr learns the value of hard work and resilience through his family's bakery business. As the breadwinner, he quickly realized that safeguarding livelihood required more than just dedication; it needed protection. This revelation ignited his passion for insurance and health maintenance organizations (HMOs). In 2016, he took a leap of faith and founded RoyalCare Marketing Services with a vision to empower micro, small, and medium enterprises (MSMEs). Today, Meynard is proud to say that to have built a robust network of physicians, dental care specialists, and health providers dedicated to supporting the backbone of our economy—small businesses. Together, RoyalCare is not just providing insurance; it is fostering a culture of health and security for entrepreneurs and their families.
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Transcript
00:00The Business Mentor Talks is vlog by no other, Armando Butz Bartolome, in cooperation with
00:14the Manila Times.
00:15It aims to bring to life and recognize entrepreneurs who constantly strive to create a living for
00:21the community as well.
00:51Welcome to the Business Mentor Talks with Butz Bartolome.
01:06Today, we have a beautiful topic to talk about because one of our friends and fellow board
01:22of trustees of the Philippine Chamber of Commerce and Industry, Quezon City, and again, I just
01:27want to explain it to you because many people are asking about insurance.
01:32So, it's important to introduce Mr. Maynard Esguerra, who is behind the Royal Care Marketing
01:44Services.
01:45Good day to you, Mr. Maynard, how are you?
01:49Good day, Sir Butz, our teacher.
01:52Tell me, what is Royal Care Marketing Services?
01:59Royal Care Marketing Services caters to all insurance products.
02:06First, our comprehensive healthcare program or SMO, which is more familiar to many.
02:13Then, we have life insurance and of course, the non-life insurance products.
02:18How long have you been in this business?
02:25This is our internal start since 1996.
02:40So, in 1996, did you start your career?
02:46Yes, Sir.
02:48At that time, we had a bake shop and we were the breadwinner of our family.
02:59That's where I encountered life insurance.
03:04Since we were the breadwinner, we were worried that something might happen to our family.
03:16So, at that time, you were already aware of the needs and security of your life, right?
03:26Yes.
03:27So, tell us, Maynard, there are a lot of people asking, why do you need insurance?
03:32I always pay my bills.
03:35What are the things that we can see?
03:38Especially now, the typhoon.
03:42Typhoon Karina.
03:45We had a typhoon. I'm sure those who are watching us have experienced it.
03:50What is your experience there? What is the value of insurance?
03:54Of course, our primary concern is our family protection.
04:01Being a breadwinner, our peace of mind is there.
04:05So, if anything happens, at least they must go on living.
04:11And then, of course, our business, our dependents, their continuity is there.
04:19And then, of course, it's not just if ever there's a debt.
04:28Of course, accidents.
04:30And then, the most important thing for us now is to have health care insurance.
04:39So, our preventable care is there.
04:42So, that's where our big result of our business is.
04:50Royal Care Marketing.
04:52So, what does Royal Care do?
04:55What are the services of Royal Care?
04:59So, our standard is to be a solutions provider.
05:05Of course, there are a lot of Filipinos who are neglectful and don't know the importance of insurance.
05:14So, our being a solutions provider is there.
05:18And then, there's the good opportunity that Royal Care created since it started in 2016.
05:27Although, in my experience, that was in 2004 in HMO.
05:34So, we saw the importance and the needs of primarily the employee's benefits.
05:44We promised to be an HMO Health Maintenance Organization.
05:53As an entrepreneur, you know, we have a lot of responsibilities to the employees, right?
06:01Because as an entrepreneur, you need to be self-sufficient,
06:08the employees are self-sufficient, and the organization is also self-sufficient.
06:14So, how can Royal Care help now?
06:16What are the solutions that we can suggest?
06:20So, that's a big part of our role.
06:25Because being an expert in the field of insurance,
06:31we were able to create a program.
06:38Actually, our customization is there for every market or segment.
06:46And just like now, in SMA or MSMA,
06:53we were able to create a very comprehensive package.
06:58Oh, that's nice.
07:00Actually, Sir Butz, this is a customized special design for the MSME,
07:12especially for the Philippine Chamber of Commerce.
07:15Yes, yes. Let's show this.
07:18Like preventive health care, outpatient care,
07:23including annual physical examination.
07:26And then we have also inpatient care.
07:29So, if ever there is a confinement.
07:31And then, of course, in case of emergency,
07:35there is a part of our benefits.
07:39And actually, all of our coverage is here.
07:43We have also the special modalities.
07:46So, these are the new medical benefits,
07:53like let's say, the modern technology,
07:56instead of scanning, ultrasound,
08:01we have ultrasound.
08:04Yes, yes.
08:06And then, work-related, including dental care.
08:10And there is also life insurance,
08:13so financial assistance,
08:15that we were able to create.
08:16At least, it's a good amount, at least P100,000.
08:21So, there is the concern of the employee,
08:23that we cannot avoid,
08:25really, day to day,
08:27how many jobs
08:29we will have.
08:31So, this is a big obstacle, what you are saying now.
08:33Yes, yes, yes.
08:34I am an employer,
08:36my employee has this kind of protection.
08:39Okay.
08:40They don't have,
08:41because a lot of people are saying,
08:43I can do this, I can do it.
08:44And then, they are asking for a DIY treatment.
08:46With yourself.
08:48Because it's popular now,
08:50you can see it on social media,
08:52like this, like this.
08:53Sometimes, there are diseases.
08:55There are diseases.
08:56Yes, yes.
08:57Of course, we should be there.
08:58A different wound,
08:59it became a path,
09:00it became a gangrene.
09:01That's it, you don't know.
09:02Correct.
09:03And then, the ones that don't suit you,
09:04you drink them.
09:05Yes, yes.
09:06Because you say, the neighbor is like this.
09:07Self-medication.
09:08Yes, self-medication.
09:09That's wrong.
09:10So, as an entrepreneur,
09:12if you will get royal care,
09:14look at this, royal care.
09:16The way I see it,
09:18as a layman,
09:19royal care is really a provider.
09:23And they will suggest you
09:25the right things.
09:27Yes, yes.
09:28Not just one set, one set, one set.
09:30Yes, yes, yes.
09:31It's like a template.
09:33Correct, yes.
09:34And then, usually, what happens is,
09:36it doesn't match the requirements.
09:38Correct, correct.
09:39So, like this,
09:40our royal care experience is there.
09:45We have the prompt LOA
09:47to the facility portal.
09:48Correct.
09:49The LOA, Letter of Authority.
09:50Yes, yes.
09:51For example,
09:53in my experience,
09:55I need to bring my loved ones to life.
09:58Of course, you think,
10:00wait, I still have expenses.
10:02Yes, yes.
10:03Wait, I will bring them.
10:05I have a budget.
10:06But it's expensive.
10:08It's just a consultation.
10:09It's just a consultation.
10:11And then, there's a requirement,
10:12automatically,
10:14Yes.
10:15But if you are visited by a loved one,
10:17Yes.
10:18You want to put it in your pocket.
10:20Yes.
10:21Unlike, if we have a health care,
10:23or a health card,
10:25it's already there.
10:26You don't have to worry or think
10:28where you will get it.
10:30Yes.
10:31This is a big problem.
10:32Yes, yes.
10:33Right?
10:34Like, I said,
10:35this is it.
10:36That's why I said,
10:37when I saw this,
10:38I was like,
10:39Maynard is the solution.
10:40Because,
10:41being an entrepreneur,
10:42it's not just running a business.
10:44Yes, yes.
10:45It's a solution.
10:46Yes, that's the primary.
10:47Usually, this becomes an attraction
10:49to our employees.
10:51Of course,
10:52it's part of their peace of mind.
10:53The retention is there.
10:54Of course.
10:55Yes.
10:56If I am an employee,
10:58and you are an entrepreneur,
11:00you are my boss,
11:02and you offer me this package,
11:04it's already a peace of mind.
11:06Yes.
11:07It's already checked.
11:08In other words,
11:09it's already coming out.
11:10It's a big factor.
11:12So,
11:13if I am going to transfer to someone else,
11:14I have confidence.
11:15Because,
11:16let's face it,
11:17our health system
11:18is not really well-founded.
11:19Yes.
11:20Right?
11:21Because,
11:22although there are some,
11:23there are only minimal support.
11:24Minimal.
11:25But,
11:26again,
11:27of course,
11:28everybody's concern
11:29is loved ones,
11:30protection,
11:31health,
11:32right?
11:33So,
11:34again,
11:35what can we do?
11:36Okay.
11:37For example,
11:38those who are watching us,
11:39hey,
11:40it's insurance,
11:41turn around to them,
11:43so that they can be convinced.
11:45Yes.
11:46Actually,
11:47since we are already established,
11:52we have our office
11:54in the Royal Cabernet,
11:56in Don Antonio,
11:57and then we have also
11:58our new branch office
11:59in Pagbuhay Rotunda.
12:01Although,
12:02they can contact us
12:05on our FB page
12:09and on our website.
12:12So,
12:13anytime,
12:14we can contact you.
12:17So,
12:18you can ask
12:19those who are watching us
12:20if there is something
12:22that can be addressed.
12:24Yes, sir.
12:25So,
12:26in other words,
12:27I don't have a budget,
12:28there is a solution.
12:30Yes.
12:31It can be customized,
12:32right?
12:33Is it accredited
12:35to where?
12:36Almost everything,
12:37nationwide.
12:38Nationwide, right?
12:39Yes.
12:40So,
12:41you are not from Luzon,
12:42right?
12:43Yes.
12:44Nationwide.
12:45And the doctors,
12:46how many doctors
12:47are there in your network?
12:48Almost all medical practitioners
12:51are accredited,
12:52clinics,
12:53and hospitals.
12:55Nationwide.
12:56You are really a solution.
12:58Why do you call it Royal Care?
13:01Why?
13:02If you think of a business,
13:04how did you call it Royal Care?
13:07Actually,
13:08there is
13:10the absolute
13:12caring
13:14that we can do
13:16in our network.
13:17The best.
13:18Of course,
13:19as they say,
13:20service fit for a royalty.
13:21So,
13:22it's there.
13:23And because
13:24our standard is there,
13:26we really can't
13:28neglect our
13:30members.
13:31Correct.
13:32So,
13:33we are open 24 by 7,
13:35365 days,
13:36365 days.
13:37Yes,
13:38yes.
13:39I am one of the testimonials
13:41of Maynard
13:42because
13:43I am a
13:44caretaker.
13:45Royal caretaker.
13:46Royal caretaker.
13:47Royal caretaker,
13:48right?
13:49And again,
13:50in our business,
13:51we need to
13:52extend our
13:54you know,
13:55health.
13:56Yes, yes.
13:57And if there is a good health,
13:58it's good to run
13:59for a living.
14:00Yes, yes.
14:01Right?
14:02Your vision.
14:03Yes, yes.
14:04Not what
14:06you will decide.
14:07Yes, yes.
14:08Right?
14:09Or your back is a little
14:10painful and you are not
14:11being consulted.
14:12You are not in the mood.
14:13As they say,
14:14prevention is better
14:15than a pound
14:16of cure.
14:17Exactly.
14:18Health is wealth,
14:19preventive is health.
14:20Yes, yes.
14:21So,
14:22those who are doing business,
14:23what are your advice
14:24to Maynard?
14:25To those who
14:26want to do business
14:27now,
14:28what tips
14:29can you give
14:30now that
14:31those who are doing business,
14:32want to do business,
14:33what advice
14:34can you give
14:35to those who
14:36want to do business
14:37now,
14:38what advice
14:39can you give
14:40to those who
14:41want to do business
14:42now,
14:43what advice
14:44can you give
14:45to those who
14:46want to do business
14:47now,
14:48what advice
14:49can you give
14:50to those who
14:51want to do business
14:52now,
14:53what advice
14:54can you give
14:55to those who
14:56want to do business
14:57now,
14:58what advice
14:59can you give
15:00to those who
15:01want to do business
15:02now,
15:03what advice
15:04can you give
15:05to those who
15:06want to do business
15:07now,
15:08what advice
15:09can you give
15:10to those who
15:11want to do business
15:12now,
15:13what advice
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15:15to those who
15:16want to do business
15:17now,
15:18what advice
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15:20to those who
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15:25to those who
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15:28what advice
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15:30to those who
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15:32now,
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15:35to those who
15:36want to do business
15:37now,
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15:40to those who
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15:45to those who
15:46want to do business
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15:50to those who
15:51want to do business
15:52now,
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15:55to those who
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15:57now,
15:58what advice
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16:00to those who
16:01want to do business
16:02now,
16:03what advice
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16:05to those who
16:06want to do business
16:07now,
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16:10to those who
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16:15to those who
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16:20to those who
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17:45to those who
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18:06want to do business
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18:10to those who
18:11want to do business
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19:20to those who
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