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00:00In a harsh economic landscape, start-ups are struggling.
00:07But prepared to take a punt on a new partnership,
00:11one man with the bottle to start a business from scratch.
00:17Ready to do battle for his backing, 16 ambitious entrepreneurs.
00:23I'm a great of my generation. I'm an innovator and leader in business.
00:27I take inspiration from Napoleon. I am here to conquer.
00:32I'm half machine. I can process things at a speed that is out of this world.
00:39Some people might come to this process with a game plan.
00:42I just feel my effortless superiority will take me all the way.
00:47At stake, a quarter million pound investment.
00:53I'm an old head on young shoulders.
00:55I believe that I'm the new breed of businessman that this process requires.
00:59I have run successful businesses. I can generate profit.
01:02I'm business perfection personified.
01:05I have energy like a Duracell bunny, sex appeal like Jessica Rabbit and a brain like Einstein.
01:10Hard-nosed and hungry, only one can succeed.
01:15I'm prepared to fight to the death to become Lord Sugar's business partner.
01:19I will do anything to win. Cheating, manipulating, I will do it.
01:28Putting his cash on the line, Lord Sugar.
01:32This process is not about a job. It's about me plowing £250,000 into a business.
01:38This is an unbelievable opportunity.
01:42East End boy and entrepreneur.
01:46Lord Sugar started with nothing.
01:51And built an empire worth millions.
01:55I believe actions speak louder than words.
02:00For me to choose you, you've got to be brilliant.
02:03Now on the hunt for a winning idea, he's in the market for a brand new business partner.
02:09Trust me, there are people in this room that are hungry for this deal.
02:13You better get your act together.
02:15But to secure his support, a punishing selection process.
02:19Get the gear, get the gear.
02:20We're going to run like hell to sell those ukuleles.
02:24Sixteen candidates.
02:26Come on.
02:27Very good. Very, very good indeed.
02:29Twelve tough weeks.
02:31Engage brain.
02:32For God's sake, Leah, you're talking nonsense.
02:36You shut up and you shut up and you talk.
02:40You've lost us money, mate. You've lost us money and you've once again proved that you're an amateur.
02:44One life-changing opportunity.
02:47I meant the basic fundamentals.
02:49Counting, locations.
02:51These are elementary things.
02:53You're all a bloody waste of space.
02:55It's down to business with The Apprentice.
02:58You're fired. You're fired.
03:00I don't want to see your face anymore.
03:02You're fired.
03:15Midnight.
03:19The boardroom.
03:33PHONE RINGS
03:35Yes, Ruchika?
03:38You can go through to the boardroom now.
03:40Yes, Ruchika?
03:42You can go through to the boardroom now.
04:04Good evening, ladies and gentlemen, and welcome to my boardroom.
04:08is going to get the £250,000 investment in a 50-50 business with me.
04:14Now, in this climate, people like you that have the seed of a business idea
04:20find it very difficult engaging with banks and financial services.
04:25Those people, quite rightly so, will not lend you any money to start up a new business
04:30because they're looking for collateral, they're looking for assets.
04:34So this is an unbelievable opportunity
04:37because I'll tell you where the collateral and the assets are for me.
04:41They're here with you.
04:43You are the collateral and you are the asset.
04:47As you can see, I've got a pile of CVs here.
04:50It's full of the usual BS.
04:52You know, I'll give 110%, I'm the greatest entrepreneur since sliced bread,
04:57failure's not an option, I think outside the box, inside the bleeding box,
05:01all those usual clichés.
05:03I'm sick and tired of all that bloody rubbish, to be perfectly honest with you,
05:06because I believe actions speak louder than words.
05:10And it's going to be actions that I'm going to judge you on.
05:15Now, the aim of this process is to get your business plans in front of me.
05:20The tasks are there to test you and take you through every facet in business.
05:26But in the meantime, we'll have a little chat now about some of your business ideas.
05:30Neil, what's your deal?
05:33My business is a unique online estate agency business.
05:37Estate agency? That's right.
05:39Miles, got a comment in here from you.
05:43You say estate agents are tossers.
05:47I'd like to point out I'm not actually an estate agent.
05:49That's the business plan.
05:51I've come here with one objective, that's to win, and that's what I'm going to do.
05:55Jez? Lord Sugar?
05:58My business idea is for an online learning platform
06:01to eradicate low levels of literacy.
06:03OK. Leah? Hello.
06:06I understand we have a doctor in the house, is that right? Yeah.
06:09Could come in handy, because I've got a bloke over there who thinks he's Napoleon.
06:13You know what happened to Napoleon, don't you? Yes, I do.
06:16You can consider me as the Duke of Wellington, actually, in this process.
06:19Jason, you've never had a full-time job, is that right?
06:23You've been a student the whole of your life.
06:25I've been studying, certainly, the whole of my life.
06:28Studying Greek mythology, is that right? Greek modern history, in fact.
06:31Quite appropriate, really, Jason, as a hero of the Greeks.
06:34He was the one that went off to get the Golden Fleece, wasn't he?
06:37Indeed he did, yeah. Well, the Golden Fleece here is the £250,000.
06:40I hope to live up to my mythological namesake. OK.
06:44Let's move on. Let me tell you about the first task.
06:49I've got you two shipping containers in the Port of Tilbury in Essex,
06:54and they're full of imported products.
06:57You lot are going to be working through the night.
07:00You have to start selling to the various trades
07:04that open up in this great metropolis of London,
07:07and other trades that start to open up as the day goes by,
07:11because by four o'clock, all bets are off, it's finished.
07:15And the team that sells the most amount of goods will win,
07:20and the team that loses, one of you, will be fired.
07:25Here's a curveball I'm going to send you right now.
07:28Ladies, who's going to be the project manager on this task?
07:31I am.
07:33Very brave. Very brave indeed.
07:36I'm just really enthusiastic, and I'm good at motivating people.
07:40You're on. Gentlemen?
07:43I'll do it.
07:45Really?
07:47If somebody else wants to volunteer, if they've got the fire and the drive.
07:51Do it. OK.
07:53All right, Jason.
07:55Now, Karen, of course, needs no introduction to you,
07:59and neither does Nick.
08:01They will be reporting to me everything that goes on.
08:05They do not miss a trick.
08:08Right, everything clear?
08:10Yes, sir.
08:11I'll see you back in this boardroom here at five o'clock.
08:14Off you go.
08:22One night and one day to shift a container load of stock.
08:27First for both teams, get to know their managers.
08:31Jason. Hi, Jason.
08:33My intelligence is like a machete in the jungle.
08:36It's just going to take one swipe and I'll be through.
08:39Reason why I didn't take project manager?
08:42I thought you had some real balls to do that.
08:44What do you do? I do a bit of this and a bit of that.
08:49I had my hand up before I'd realised I'd volunteered.
08:52I love being in charge and telling people what to do
08:55and having them do it. It's my idea of heaven.
08:57I'm not looking to boss people around, although I will do that.
09:01I'm only bossy if I'm right, which is a lot of the time.
09:04If you're in my way and you're an idiot, you will be moved aside.
09:08Next, who's who and what they do.
09:11I've got a consumer electronics business, a cake shop and a baking website.
09:16Wow, successful independent lady over here. Absolutely.
09:20I've got 14 years sales experience.
09:23I've got 14 years of a proven track record.
09:25I'm from Wales. I am indeed. I'm from Cardiff, yes.
09:29I started my first company when I was 19 years old
09:32from a garage in the Welsh Valleys.
09:34I'm moving on to bigger and better things.
09:36Has anyone ever said you look like anyone?
09:38I sometimes get Freddie Mercury.
09:40Dracula. Dracula!
09:43Thank you.
09:45Introduction's over. Both teams need a name.
09:49How about something explosive? How about Asteroid?
09:52Asteroid.
09:54Alchemy, no.
09:56I'm not going to lie, I have no idea what that means.
09:58It reminds me of chemistry.
10:00I thought of Evolve because I think we're evolved together as a team,
10:04grow as a team. I like Evolve. Dan, boom, move on.
10:07Endeavour, to try.
10:09I'd go with Endeavour. We keep it simple. Endeavour, I like it.
10:13We all definitely want to win, but it's not always going to happen.
10:202.15am.
10:22Essex.
10:24The port of Tilbury.
10:27I've lived in London most of my life.
10:29I've never really gone down the docks before.
10:32Destination for up to 1,500 containers a day.
10:36Tonight, two will be opened.
10:38Oh, my gosh, it's so exciting.
10:40I wonder what's in the container.
10:42One for each team, stacked with identical imports.
10:46It's exciting. It's like going into Aladdin's cave.
10:49Ooh!
10:52From novelties with niche markets...
10:54They're Chinese little waving cats.
10:57Yeah, they're lucky charms.
10:59..to bog-standard commodities.
11:01Toilet rolls.
11:0343 cases of water.
11:05Water will go.
11:07These jackets are amazing. They're going to sell.
11:09OK, girls, are we ready?
11:11Yeah.
11:13First task for the teams, take stock of the goods.
11:17Water, toilet rolls, cat litter, bubble wrap, leather jackets,
11:23mugs with Union Jacks on and China cats.
11:26Cool.
11:28Next, a lesson in leadership from education entrepreneur Jazz.
11:32As team leader, what do you expect from me?
11:35Can I just ask that question? What are you expecting?
11:39Delegation.
11:41Delegation.
11:43Delegation.
11:45Delegation.
11:47Clear direction.
11:49Just to listen to us as well. Listen.
11:51So if I promise to do that for you, can you tell me what I can expect from you?
11:55Jazz has been giving us lots of motivational speeches,
11:59high energy, lots of enthusiasm.
12:01Well done, Team Evolve! Definitely! Woo!
12:03Thank you! Woo!
12:05There is an element of patronising us, but, you know, I think she is a teacher
12:09and it definitely shows.
12:11Well done on the name! Evolve! Let's evolve!
12:14So, I did identify that you'd be quite good at leading a sub-team
12:18if you're happy with that. Yeah.
12:20Quiet, quiet, quiet. People, we have people.
12:23Cos I keep getting drowned out when I'm trying to talk about the fight.
12:26Endeavouring to lead the boys...
12:28Guys, guys, guys, guys. Jason, you need to control this as a project manager.
12:31Listen, so listen.
12:33..project manager Jason.
12:35Toilet roll. I like that. No, I like it because...
12:37I think you're right.
12:39I think it's a good product.
12:41What's the cat litter? Let's look at what we can sell.
12:43That'll sell, won't it?
12:45So, thoughts to yourselves.
12:47Thoughts to yourselves.
12:49The boys are a really vocal group. They're very strong characters.
12:52I feel for Jason. Whoa!
12:54Guys, guys, guys.
12:56Guys, guys, guys.
12:58It's going to be a very, very long night.
13:00Can you appoint a leader of this team?
13:02I think Neil... I'll take it. Fine.
13:04There's some key things here.
13:06Cat litter is something that we can sell in bulk.
13:08Jason's made me a leader of a mini-team already.
13:11I think that says a lot about who the real leader is here.
13:14High-vis jacket. OK.
13:16And then we've got the water.
13:18Brilliant.
13:20Make sure you don't split those bags, girls.
13:22How much more, Daniel?
13:274.30am.
13:30London.
13:32What have we got to sell and where can we sell it?
13:35Open for business 24-7.
13:37We were hoping to come and see you this morning.
13:39We've got some really interesting products that we'd like to show to you.
13:42Get the right stock to the right people and money can be made.
13:47We're going to target the south-east first
13:49and then we're going to come back towards the north-west of London.
13:52Matching jobs to the girls.
13:54We've both ascertained you're quite strong in sales, OK?
13:57Moving on, then.
13:59The medic, Dr Leah.
14:01You're in charge of thinking about our location,
14:03so if you start thinking about where we're going to offload the water,
14:06it's going to be about the water, primarily.
14:08Yeah. OK? Yeah.
14:10Are you used to selling to trade?
14:12I've won lots of awards for selling the most, so I always come out top.
14:15OK.
14:17Pushing to pitch first, sales rep Rebecca.
14:20I just want to build a bit of... Hang on, I'm talking.
14:24I'm a pretty tough person.
14:26I don't let people walk all over me in life or in business.
14:29Cool, calm and collected.
14:31And if somebody crosses me, well, it's game over.
14:35At Smithfield Meat Market...
14:38..an all-night pub.
14:40Sorry, just for the guide, for the price.
14:42Listen, I've got... I know what we're doing.
14:44Sorry, I'm with us just at this moment.
14:48We've got some products to buy in bulk.
14:51One of them is water.
14:53OK, so it's French mineral water.
14:56I presume you probably sell quite a bit of that.
14:58Don't do that much, probably a couple of cans.
15:00OK. OK, I'm fully hearing you on that.
15:03We want to give you a really good offer.
15:05So, OK, we're looking at two cases.
15:08We're looking at £15.
15:11Could live with that, yeah. Yeah.
15:13Thank you so much for your time today. Thank you.
15:16For the girls, first sale of the day at £15.
15:20That was not great.
15:22I don't think there was enough of a push to get the bulk sale
15:25and maybe Rebecca wasn't the right person to do the pitch.
15:28And I were left with a lot of water to shift.
15:32Across town, in charge of half the boys, Neil.
15:37We want to go in there and we want to try and shift all 40 cases.
15:41Out to wash his hands of their water in one go.
15:44Before we do it, are we happy? Yeah.
15:46First stop, a coach company.
15:50Good morning to you. Good morning. Good morning to you.
15:52We use lots of water.
15:54Well, that's great, cos I've got lots of water to sit on.
15:57Brokering the boys' bulk deal, company director Alex.
16:01Now, if I was going to be selling you 100, they'd be about 30p each,
16:05but I can give you the 1,920 bottles that I've got outside for you.
16:10I'll give them to you for 15p.
16:12I'd like to be about 10.
16:16I said 15, you said 10.
16:18Yeah.
16:20It's hard for me. It really, really is.
16:22Not as hard as it is for me.
16:24See where we go.
16:26You can see my list.
16:28That's what we'd buy if we were in bulk.
16:3012p.
16:32If there's a pallet and a half...
16:34I'll give you 1,920 bottles then for 12p.
16:36Right. Per bottle. Done.
16:38That should do. That's fine.
16:40Banked before breakfast, £230.
16:43That went absolutely excellent.
16:45All the water's gone.
16:47In hindsight, I think I probably gave it up a little bit too easy.
16:51For the boys, no more liquid assets.
16:54Let's do a high-five.
16:56Really?
17:00Sunrise.
17:06Look, we've got Lucky Cats for your lucky punters.
17:09It's a quality product, but we do have only the one day.
17:14Taking a gamble with their Lucky Cats, Jason's boys.
17:18It's perfect for a casino. This is built for it.
17:21If they buy the whole lot, the whole 50, push it to six.
17:29We're very, very glad to be here at this exceptional establishment.
17:33I hope that you'll feel the same about the products which we have.
17:36OK, I'm intrigued.
17:38This is called the Lucky Cat.
17:40Very relevant for your establishment.
17:42It's a lucky charm.
17:45OK.
17:46The retail price on those is £12, but we've...
17:50OK.
17:51Yeah, and we can let you have them for £6 each.
17:53Those are the terms, more or less.
17:55OK.
17:56They're very thin plastic.
17:58£6 for an object like this, I think that would be unreasonable.
18:02What kind of value do you see it having?
18:05It's probably something like £2 or £3, I reckon.
18:08As the cat falls flat...
18:10One thing that we can do for you is to get batteries.
18:13..Miles puts power into the pitch.
18:16I'd be happy to take the lot at £3.
18:19£3.50 with the batteries?
18:22£3.25?
18:24Fantastic, thank you very much.
18:26I think Miles was really keen to get a sale on his own name
18:30just to cover his back with Lord Sugar.
18:32I know there's somewhere around here we can get batteries,
18:35so we need to do that quickly, get in there, close it out and then crack on.
18:38It seems a bit gung-ho, maybe a little bit naive.
18:44Whatever it costs, we need to just take this hit and get on with it.
18:47It's a hit in both time and money. Exactly.
18:518.45am.
18:53Look at all these people on their way to work.
18:55I know.
18:56Don't you realise that some people have been working all night?
18:58I don't know where we're going to sell the cats.
19:01Taking a clue from the cat...
19:03What would it be called?
19:05A Chinese tourist shop.
19:08A destination dawns.
19:11Chinatown?
19:13Just drop us at the gate to Chinatown.
19:15Girls, I'm feeling positive, come on!
19:18Hey, this is good, here's the entry on the right here.
19:20Yes.
19:23Nothing's open.
19:24Nothing in Chinatown looks closed.
19:26Look at that supermarket, shut.
19:29Is it a Chinese holiday?
19:31None of the supermarkets are open.
19:33Hold on, hold on, it might not open till ten.
19:35It might not open till ten.
19:36Girls, let's not, can we talk and come back?
19:43Farringdon.
19:45With most of their water still on board,
19:48the rest of the girls, with business owner Louisa.
19:52I don't want to faff around and spend an hour here
19:54to sell two cases of water again.
19:56I just think we need to sell it in bold.
20:00People look at me and they assume I'm just a bimbo.
20:02I've got fake hair, fake nails, fake boobs,
20:04but I have a really good business brain
20:06and I love blowing their assumptions to smithereens.
20:09I'm the person who knows most about the costs.
20:11I should do the next sale.
20:12I do this every day, I run three businesses,
20:14all of which are sales.
20:15This is huge.
20:16No offence, you're a doctor.
20:17Oh, dear, you can't possibly say that.
20:19Can't possibly say that.
20:20We agreed that I was going to do this, so I should do it.
20:23I really don't think you should.
20:24Why not?
20:25Because I think I'll be better.
20:26Why do you think you're a doctor?
20:27Because I know the figures.
20:28Do you know the figures?
20:29Well, you just told me you've got them written down,
20:31so all I have to do is look at them.
20:32And you'll memorise them in that time?
20:34Yeah, I think I can memorise a few figures.
20:36OK.
20:37Thirsty for the sale, Louisa goes for a chain of American diners.
20:42Hey, how are you doing? What's your name?
20:44Sahel.
20:45Sahel, hi.
20:46I wonder if we could sit down and have a quick chat with you
20:48about some stuff that we've got you might be interested in?
20:50Yeah, sure. Yeah?
20:54Oxford Street.
20:56Still searching for somewhere to sell their novelties,
20:59Jazz is half of the girls.
21:01I'm thinking, you see like these, there's little shops down here
21:04that sell, you know, touristy stuff?
21:06What about Kingdom of Souvenirs?
21:08We tried them. Did we?
21:09Yeah. Yeah.
21:11Did we try that?
21:13Yeah.
21:14I think we need to stop jumping around and try and, like...
21:16Yeah, you're right. Yeah.
21:17I feel like it's going a little bit into disarray now.
21:20Go, go, go, go.
21:21Oh, sorry. Wait there.
21:23I just feel like it's gone a bit kamikaze and a bit crazy at the moment.
21:26Girls? Yes?
21:27On the left.
21:29Hi.
21:30Listen, we're looking at your shop and we're thinking, you know,
21:32you sell the sort of stuff that we're looking at.
21:34We've actually got some Union Jack mugs.
21:36We've got 150 of these.
21:38We're really looking at, you know, £1.50.
21:42£1.50, OK.
21:43So we've got these. Have a think.
21:45We've also got some really stunning...
21:47Lovely leather jacket. Oh, that's nice.
21:49We've only got ten of these left.
21:51OK, so how many would you think you would like to take?
21:54I have no idea. All of them.
21:56I think that's a hug. Thank you so much.
21:58Can I take hers? Have one.
22:01And now we have to call my boss.
22:04We thought that you had the authority to buy, so...
22:07Oh, no.
22:09First rule, please, check you speak into the decision-making.
22:12Right, move on. We've got to do this.
22:14Keep going.
22:16Thank you very much. Bye-bye.
22:18Jazz is the project manager.
22:20She shot her hand up and she got it.
22:22Has she shown any sort of real leadership?
22:25Not really. They're wondering about,
22:27shall we try this shop, shall we try that shop?
22:29Pleasant woman, but actually, this is business.
22:32We don't need to look or smell desperate.
22:34No. Because that's not going to help us.
22:36No. So big smiles, showtime!
22:43Back at the diner, a done deal, in bulk.
22:47£280 for everything. Great to do business with you.
22:50For £50 more than the boys.
22:52Thank you.
22:55We're doing all right. We've just managed to sell all the water.
22:58Yes! Well done!
23:00We are doing the lucky cat wave. We're doing the lucky cat.
23:08Mid-morning.
23:10Battery's out, boys.
23:12Slot it into that cab. Let's not waste time.
23:14The casino car park.
23:16It's taken us most of the morning.
23:18We've definitely lost an hour and a half.
23:20More. Two hours. More.
23:23Reboxed and powered up.
23:25Oh, you've put the batteries there? Indeed.
23:27I didn't expect such good service, but thank you very much.
23:30It's £160 for the boys.
23:33And bye-bye, cats.
23:36We need to take the lessons which we've learnt
23:39from the cat catastrophe forward.
23:43Lunchtime.
23:45For both teams, a push for sales.
23:48I really appreciate your time. Thank you for that. Bye.
23:51OK, next.
23:53What it is, we just had some imported stock
23:55sent into our docks this morning.
23:57I've actually got some leftover toilet roll.
23:59Yeah, no, I was going to say, look, it's all clean,
24:02it's all freshly packaged, it's not reused or anything like that.
24:06What I'm wondering is the strategy
24:08for when we go into these clothes shops.
24:10Do we want to carry the ukulele and the mug
24:15and sort of seem like purveyors of tat?
24:19I'd say discreetly behind,
24:21and we show them the fact that it is genuine leather.
24:24And the lining, the lining is what?
24:26Polyester lining, OK. Silky.
24:28Silky, silky. Silky touch.
24:31Oh!
24:35It is a nice bit, isn't it, Francesca?
24:37Yeah, they're quite nice.
24:39With another sale under their belt.
24:41One for £40, two for 35.
24:43OK. Next for the girls, 41 bags of cat litter.
24:46We need to figure out where we're going to sell it.
24:48Looking for likely buyers, cosmetics entrepreneur, Busma.
24:52Try this one. 0207.
24:55Pets at home.
24:57Pets in the city.
24:58We've got lots and lots of cat litter.
25:00We're wondering if the Muts Nuts would be interested in taking a look at it.
25:04Sorry, we're not interested.
25:07Hi, guys. So we've still got the cat litter.
25:09So if you can make one appointment with Battersea Dogsome
25:13and get down there, because you've got a lot of cat litter.
25:16Battersea's too far. We can't go there.
25:18I know it's a trick.
25:20There's two pet shops here as well.
25:22Just call Battersea and ask them if they're interested.
25:31Battersea Dogsome, Cat's Home.
25:33We've actually imported some cat litter today in very high quantity
25:37and at some very competitive prices.
25:39OK, that's sunshine. Cue an appointment.
25:41Bloody smooth.
25:42Let's go. We've got the appointment. Let's do it.
25:44Has anyone here got a cat?
25:46If I'm honest, I absolutely despise cats.
25:53Hi, I'm Neil from Endeavour.
25:55The three kittens. They're absolutely beautiful.
25:59Here to turn cat litter into cash, the boys.
26:03I'm going to pass you over to Zee,
26:05who's going to take you through exactly what we want to try and do for you
26:08and then we can take you from there.
26:10OK, lovely. Thank you very much.
26:12We've got, I think, 41 bags of this. 16 litres these are.
26:15Simply clean, simply reliable and one of the best qualities on the market.
26:19Do you have any idea what you could give it to us for?
26:21Without us trying to insult you. Eight pounds.
26:23For eight pounds.
26:24It could go anywhere near the kind of prices
26:26that you're currently saying at, around about eight pounds.
26:28Can we have a quick minute then and we'll come back to you in a second?
26:34We need to make the sale. Where else?
26:36Let me show you the figures. No, one second.
26:38What's the contingency?
26:39You tell me where we're going to go if we don't sell this now.
26:42Zee was leading the negotiation,
26:43but you wouldn't have guessed it with Neil in the background.
26:46If you give me it for five quid a bag, yeah, I'll take the lot.
26:49Whoa, whoa, whoa.
26:50I can help.
26:51There's quite a low price.
26:53Exactly.
26:54He's a real backseat driver.
26:56You let me go.
26:58It's quite a low price.
26:59Let's meet in the middle, 5.20.
27:01I'd like to shake your hand on that.
27:03I think that's a good deal.
27:04You want to shake his hand or a lie?
27:05I wanted both of you, one by one.
27:07Thank you very much.
27:08Good deal.
27:09Excellent.
27:10Thank you very much.
27:11For £213, a job lot of cat litter scratched off.
27:15I've realised it's a bit of a dog-eat-dog world here
27:18and I'm going to put my foot down a little bit.
27:21We're doing pretty well. In fact, we're doing really well.
27:24All we need to sell is the high-vis jackets.
27:28Let me speak to them.
27:29It's all right, guys.
27:30I need to speak to them. Do you not understand that?
27:32I said it about seven times, mate.
27:33Listen, what do you want to say?
27:34I said it seven times.
27:35I want to tell them where to sell those jackets.
27:37See, listen to me.
27:38Why are you shouting?
27:39Because I said it seven times.
27:40Where's the eight time? Ring them back.
27:42Yeah, they're here. Hello.
27:45Ukuleles are key. We need to sell those.
27:47Ukuleles and the jacket.
27:49For Jason's half of the boys, three product lines left to push.
27:53We need to get rid of these as well.
27:55Everywhere we go, we try to sell everything we have.
28:00Back in Chinatown...
28:03..still stuck with all 50 Lucky Cats,
28:06a second chance for the girls to claw back a sale.
28:09Do you know what? I'd be gutted not to be able to sell a Lucky Cat
28:12in Chinatown.
28:13My only concern is they'd probably buy these from China
28:17at ridiculously cheap prices.
28:19Stepping up to sell, Sophie.
28:22I was wondering if you sold any Lucky Cats.
28:25Um, Lucky Cats?
28:27I'm half Chinese myself. I'm completely superstitious.
28:29I've got one in my house. Right.
28:31Restaurants buy them. I have a restaurant myself.
28:33Can I take a look? It's a plastic one.
28:35Yeah. How much are you selling it?
28:37We're going to sell them for about £5 per unit.
28:40Well, I think that's a bit too much.
28:42Perhaps £4.50.
28:43I know the cost. Yeah.
28:45These items in China, you know how much you're selling.
28:47In China, it's a completely different story.
28:49We're in London. Everything's more expensive in London.
28:52Can I suggest something? Yes.
28:54How about if you were going to take maybe, say, ten of us,
28:58to start with, at maybe, say, £3?
29:01Right, that's a good idea.
29:03Who actually clinched the deal?
29:05Not Sophie. It was Natalie.
29:08Buy ten. You can have them at three quid each.
29:10£30. Thank you.
29:12They're selling low. Not great.
29:14Be lucky.
29:16Ten sold, £30 pocketed, 40 cats still to go.
29:20To be fair, I'm not happy that we did £10 for three.
29:22We were going to lose it and I need suggestions.
29:25OK, let's go.
29:27We sold ten units out of 50. That's quite shocking.
29:31This one? Is it this one? Yeah.
29:33Unfortunately, the location that Jazz offered was Chinatown.
29:37This one, not the...
29:38See the one with all the lucky cats outside?
29:43South London.
29:45Who's pitching this? Me. I'm leading this one.
29:47Are you happy with the pricing? Yeah.
29:49So, £1.50 we're going to aim for.
29:52Hoping to stand out, selling high-vis jackets,
29:55fast food entrepreneur Tim.
29:57Hello, mate, you all right? Hi, my name's Tim.
29:59Nice to meet you. What's your name, sir? CJ.
30:01CJ, we've got some of the finest high-visibility jackets.
30:05Take a seat.
30:07So you've got the reflective panels.
30:09It's completely machine washable. Obviously reflects the light.
30:12We've got it in a variety of sizes.
30:14Are you interested?
30:15If you want to sell it at the price that I'm already buying it,
30:18which is what, like, £1?
30:20That's the truth.
30:21If we can meet you somewhere, like,
30:23if you can sort of get near our 1.20 and we can...
30:26Happy to do £1.20? I can do that for you.
30:28Fantastic. Can't do it at £1.20? Not a problem.
30:31Fantastic. Finally sold some products. Absolutely great.
30:33I thought my chance wasn't going to come this task.
30:35I thought I was always going to be in the background.
30:37It's always someone else's turn to pitch, and when I want the phone,
30:39it's always someone else's turn to do the phone calls.
30:41So it was so good to get in there and show what I'm about.
30:43Empty man there, look at that.
30:45That's a good job, team.
30:47Hi, Neil speaking.
30:48Oh, hello, Neil.
30:49Just to let you know, we've done really well on the sales here.
30:52I know we've sold out.
30:53Well done, boys. Perfect. Perfect. Well done.
30:55We've got how many jackets? We've got...
30:58Six there.
30:59We've got lots of ukuleles.
31:00We're still playing catch-up desperately.
31:06If we can shift two tonnes worth of water,
31:08and they can't even sell ten leather jackets in London.
31:11Do you think he's a good project manager?
31:13I don't think he's a good project manager.
31:15We have no idea what we've done, what's gone on.
31:17We've had no help from him. He was not a manager.
31:2140 minutes to go.
31:24We're not going to be able to sell 41 bags of cat litter to one person.
31:28Ring this one. EN6.
31:30Unable to find a home for their cat litter...
31:33I just think we're flogging a dead horse.
31:35..a change of tack from the girls.
31:37Just keep your eyes peeled now.
31:39This is a green and white shop.
31:41We've got boxes, they've got things in crates.
31:44Right, cool comb collected.
31:46We've got a fantastic deal on today of some bubble wrap.
31:49We do a lot of bubble wrap. What size is a bubble?
31:52Small bubble. Small bubble.
31:54We're looking at...
31:56..£33.
31:59You've got no chance. All right, OK.
32:01I'll tell you what we're paying at the moment, £12.49.
32:04What if we match that? Hang on, hang on.
32:06That is a 75-metre roll, though. £15.
32:08That sounds all right, doesn't it? Yeah, for ten rolls.
32:11So we have toilet rolls.
32:13We sell a lot of toilet rolls, so that'll be very interesting for us.
32:16Price per case at £7.20.
32:18Sounds a very good price, yeah. Done deal.
32:20Apple 4.30. Yeah.
32:23At over £400, the biggest sale of the day.
32:27When a sale is made,
32:29everyone else in the group gets forgotten very quickly,
32:32and it's like, oh, I've made a sale.
32:34Totally redeemed yourself.
32:35It doesn't faze me not to be in the limelight all the time.
32:38You went in and you nailed it, and we're all really proud of you.
32:4630 minutes left.
32:48We're going to run like hell to sell those ukuleles.
32:51How are we doing for time? Not good.
32:53Run.
32:59Hello. Hello. Dot, I'm Jordan.
33:01They make really good gear. They're looking.
33:03It's quite nice from outside, but from inside...
33:06We could sell it to you. Let me handle it, thank you.
33:09So, if we could go to £4.50.
33:13This is expensive.
33:14This is the one thing that we've saved especially for you.
33:20For the entire 40, we can give you it for £6.
33:25Can I just put something risky out there?
33:28Go for it. And if it's about the cats, don't go for it.
33:32But I'm just saying, right?
33:33I cannot believe you're still talking about cats.
33:35No-one's listening to me.
33:38I mean, we are under a massive time constraint.
33:41You're up 15 seconds, I would say. Yeah.
33:44OK. Five for 30.
33:46And you've got a deal.
33:48Well, well.
33:50Well, then. Great work, Jordan.
33:52Crack on. Get back to the boardroom on time.
33:54We don't want to be late.
33:57Trading over.
33:59Time to take stock.
34:01Hi, girls. What was your total figure of sales?
34:05272. Woo-hoo!
34:09£270. That's a joke.
34:11No way on this earth that even if we lose,
34:15any of us four are going back into that boardroom.
34:18No way. And if she even suggests it,
34:20I will be on her like a fly on shit.
34:24Could I have some feedback on my project manager-ship-ism?
34:29Er...
34:31Jason, he's committed business suicide.
34:33He appointed me as another project manager within the team
34:36and we went and blew them away.
34:39There's only so much line-taming that a project manager can do, I think.
34:43What a long day.
34:59MUSIC SWELLS
35:14You can go through to the boardroom now.
35:28MUSIC FADES
35:45Good evening.
35:46Good evening, Lord Sheriff.
35:51Well, a long day for everyone, I think.
35:53A tough task. It was never going to be easy.
35:56Let's start with the ladies' team.
35:58Jaz, you put yourself forward very, very quickly.
36:02Any regrets?
36:03No, no, no regrets.
36:05I mean, it's harder than you think it's going to be,
36:07but I did lead the team and the team were brilliant.
36:10So, yeah.
36:11What was the team name that you chose?
36:13Evolve. Evolve. And how did that evolve?
36:16That was my name. Louisa? Yeah.
36:18OK. So, how did you find Jaz, then?
36:21Very motivational.
36:23She, over the day, would ask her to be quite decisive and...
36:27Was she decisive? She evolved over the day.
36:30How was the communication between the two sub-teams, then?
36:33We didn't really have that much communication with her.
36:36And I feel like I did a lot of the management for our team.
36:39I think, to me, Leah was project manager on this task.
36:43The merchandise that you took, as far as sub-teams are concerned,
36:47did you sell out, either of you?
36:49We sold out of three of our products.
36:51You sold out completely? Very nearly.
36:53And what about your lot?
36:54We were left with all of the mugs, seven leather jackets
36:57and 40 lucky cats.
36:59It's a cat.
37:01Yeah, I know what they are, so you still had a lot of stuff left over.
37:04Yeah.
37:05I think you short-circuited a little bit.
37:07There was a bit of a traipse up and down Oxford Street, wasn't there?
37:10Oh, yeah. We went to a lot of places.
37:12You had a long conversation with Italian Robert, didn't you?
37:14We thought we had done the deal,
37:16but then found out that he wasn't the decision-maker.
37:18The rule of selling to trade
37:20is make sure you're not talking to the cleaning lady,
37:23because you end up talking to somebody who turns around and says,
37:26well, actually, I've got no authority to buy.
37:28That's the lesson we learnt, and from then on we were asking...
37:31That's a bit of naivety, really, isn't it?
37:34Yeah.
37:35All right, OK, I think I've got it all here.
37:38Gentlemen, what was the team name that you chose?
37:41Endeavour.
37:42Something that you attempt that might not work, is that right?
37:45To try. Yeah, to try.
37:46And to hope to succeed.
37:47Jason, did you bring in the golden fleece, do you think, here?
37:50We put in a very robust performance.
37:52I think we all worked well as a team.
37:56But I understand that, Neil, you kind of took it over.
37:59I'd probably agree with that, yeah.
38:01Why did you do that?
38:02I thought, initially, there wasn't that leadership at that stage.
38:05But you touched that out straightaway at the dockside.
38:08We did. He couldn't manage us.
38:10If we set off on the task on the wrong foot,
38:13then it would be much easier to trip over and make a mistake.
38:16We didn't set off on the wrong foot, there was no foot at all.
38:19Exactly.
38:20Critical, clear, concise instructions
38:22were left out right from the beginning.
38:24Well, hang on a minute, everyone was trying to speak.
38:27The only person we couldn't hear was Jason.
38:29Because he was trying to listen.
38:31Jason was very quick to nominate me team leader of the other team.
38:34You did.
38:35My team sold every bit of stock that we had for that day.
38:38So I probably should have led the whole task.
38:40Neil is actually quite a capable person, but as he's shown here,
38:43he believes in himself way more than actually everyone else does,
38:46and it's quite embarrassing.
38:47Jordan, can I just ask you one question?
38:49Can I ask you one question? Who sold the most stock?
38:52But it's not a competition, we're a team.
38:54I've had a whole day of this, and I've got to tell you, I am very tired of it.
38:58Can I just please add a note in a minute?
39:00Alex, what do you want to say?
39:02The thing is, I've worked with Liam all day, and I think that...
39:05Who all day?
39:06Sorry?
39:07You've worked with who all day?
39:08Liam.
39:09His name's Neil.
39:10Oh, sorry, I'm getting confused.
39:12Oh, we were a team, sorry.
39:14I think Neil was very, very concerned about Jason's management style.
39:17Much as he's a charming guy,
39:19the sales approach that he had during the entire day
39:22was more Vicar of Dibley than it was market trader.
39:25This sounds a complete nightmare at the moment,
39:27but let's talk about the product.
39:29What did you sell in the casino?
39:31We sold the Lucky Cats.
39:32I heard that all four of you were standing around
39:34there putting bloody batteries in Lucky Cats.
39:36Whose idea was to give them the batteries, then?
39:38This was Miles' idea.
39:39A lot of time was wasted.
39:41You're very quiet, Tim. What are you doing there?
39:43You're standing there deliberating.
39:45No, not at all, not at all.
39:46I was waiting to be spoken to, waiting till I felt...
39:48Oh, I'm speaking to you, I'm speaking to you, OK.
39:50Probably the first time ever I felt like I wasn't being able
39:52to get my point across.
39:53Everyone was shouting on top of each other.
39:55I did keep trying to get my point across,
39:57but, you know, when you can't, then that's fine.
39:59Sometimes you can step back so far you can fall over the cliff
40:02if you're not careful.
40:03Well, then I thought,
40:04the way to prove myself in this talk is through sales.
40:06Right, so what did you do, then?
40:08The high-vis jacket.
40:09The high-vis jacket? Yeah.
40:10They must have seen you coming. Yeah.
40:12Right, well, look, after all of this tale of woe,
40:15I'm going to ask Nick to read out these numbers.
40:20How did the ladies do?
40:22OK, Evolve, led by Jazz, project manager.
40:26Her sub-team sold £270 worth,
40:29whereas Lia's sub-team,
40:32well, they achieved sales of £839.30,
40:36giving a total of £1,109.30.
40:41Right, OK.
40:43Karen, the same thing about Endeavour.
40:45Jason's sub-team, £324.50.
40:50Neil's sub-team...
40:53..£843.40,
40:55which means your total is £1,167.90.
40:59APPLAUSE
41:05That's £58 difference, ladies.
41:08Anyway, gentlemen, you've all had a very, very hard day,
41:11so what I want you to do now is go back.
41:14I've got you a luxury house in Hoban.
41:17This is where all the barristers and lawyers hang out.
41:20The famous store Fortnum & Mason are bringing their top chef there,
41:25who's waiting for you, and I'll see you on the next...
41:28Lord Trigger, can I just take this point and say
41:30I've taken on board your comments and it is going to change.
41:33At the very start, I was struggling.
41:35I've never experienced having... You've won.
41:37No, I just want to explain myself. Shut up. Off you go.
41:39OK. Thank you. Thank you.
41:46Right, well, I think you lot need to go off
41:48and have a chat about what went on.
41:50So off you go, and I'll see you back in this boardroom tomorrow,
41:53where we'll go through things in more detail
41:56and decide which one of you is going to be fired.
41:59OK? Off you go.
42:06Well done, boys.
42:08Amazing. Absolutely nailed it.
42:12Champagne and caviar. That sweet taste of victory.
42:15For the winners, time to savour the high life.
42:19Very nice neighbourhood.
42:21In the heart of the capital, first glimpse of their London home.
42:25Ha-ha-ha! Look at this.
42:27Loving this.
42:29Oh, wow.
42:31Oh, very nice.
42:33Nice to see Lord Trigger's put his hand in his pocket.
42:36Got a board? What is that?
42:39Here's to winning, boys.
42:41Wow, look at this.
42:43Oh, my, my.
42:45Evening, gentlemen. Oh, evening.
42:47Enjoy.
42:49Lovely.
42:51To teamwork, we began as a team and we end as a team, together.
42:54Cheers.
43:04Well, ladies, this completely sucks.
43:06None of us want to be here, especially after more than 50 hours of wait.
43:10I don't know what to say. I'm sort of disappointed.
43:12I don't want to pass the buck, but we sold triple, more than triple,
43:16the amount of stuff that you guys sold.
43:18We had a structure in place and a strategy.
43:21We got on with it.
43:22Leah had all the figures sorted out.
43:24Everything. I had all the appointments.
43:26It wasn't like we had toilet rolls that we could go to a pub,
43:29we could go to this, we could go to that.
43:31No, no, no!
43:32Excuse me, excuse me, excuse me.
43:34I haven't finished talking. Yeah?
43:44I mean, I admire Jazz in that she did step forward,
43:47she put herself out there.
43:48Was she the right person to do it?
43:50In hindsight, maybe no.
43:51But she made a good decision and elected me as sub-team manager.
43:55In terms of a leader, Jazz was extremely motivational.
44:00However, I don't think Jazz listened to me at all.
44:03The things I had to say could have made a difference
44:06between a win and a loss.
44:09If it was my fault the team had lost, I'd say it.
44:11I'd be absolutely honest about it and say,
44:13this is what I did wrong.
44:15But the problem is, I didn't do anything wrong.
44:17My job as leader was to lead and that's what I did.
44:20I'm going to fight like my life depends on it, because it does.
44:33You can go through to the boardroom now.
44:48MUSIC FADES
44:58Well, you've had overnight to consider the events of yesterday.
45:04Jazz threw the gauntlet down and you jumped in quickly.
45:09And I'm going to give you the benefit of the doubt
45:11that it was a brave move. It was brave.
45:13I was trying to be decisive and I knew that leading the team...
45:16You can't just put your hand up and, having the guts to put your hand up,
45:19expect then if you lose to still get through,
45:21just because you were gutsy enough to...
45:23Well, thanks for that contribution.
45:24What I knew I'd be able to do is lead the team through the night.
45:27Jazz, people are saying about you that you started off
45:30as if this was like the start of a netball match, you know?
45:33OK, girls, let's get our act together.
45:35We're going to be positive, we're going to win this thing.
45:38All these kind of motivational words, right?
45:41Which, unfortunately, all add up to jack shit.
45:44I don't like a lot of facts, you know?
45:46Who's my best sellers?
45:48What's the products? And where are we going?
45:50Let's get on with it. That's what I call team leading.
45:53It was both, Lord Sugar.
45:54It wasn't just a load of comments to say, let's get going.
45:57And obviously, with Hindsight, doing it again,
45:59the result would be completely different, you know?
46:02You split up, Leah was a team leader.
46:04Did you have that discussion amongst you or not?
46:06We did have that discussion. We knew exactly what we were doing.
46:09And any decision on location, where we were selling,
46:11was made totally by me.
46:13When you appoint a sub-team leader, you do expect them to lead,
46:15because it does sound a little bit like I was just sitting down
46:18humming a tune while this was happening.
46:20You take ownership, Jaz, that you were the project manager.
46:22If you really genuinely believe... Absolutely, I do take ownership.
46:24But what you need to realise is it was a team task.
46:27And I'm project manager, I'm not Jack of all trades,
46:29so I have a strategy and then you guys do it. We're a team.
46:32But, Jaz, I think that I made the strategy.
46:34I don't think, you know, you had a strategy and then I implemented it.
46:37Jaz, you were supposed to analyse
46:40what products can I sell to certain trades
46:43that open up early in the morning?
46:46For example, why did you go to Chinatown
46:49at nine o'clock in the morning?
46:51Yeah, we didn't know it was going to be closed.
46:53Once we found ourselves there, we utilised where we were
46:56and went straight on to Oxford Street.
46:58But why were you in Chinatown at that time?
47:00I did actually say, even though we had the commodity,
47:03we had things like water and loo roll,
47:05they weren't actually that easy to sell.
47:07It's easier to sell than lucky cats in Chinatown, that's for sure.
47:11Everybody uses water, toilet roll and bubble wrap.
47:14Cat litter, on the other hand, I admit, not as easy to sell,
47:17which is why I would have suggested calling Battersea Dog's Name
47:20and getting in there quick.
47:22Sorry, we were too busy selling stuff, Jaz.
47:24Just a suggestion.
47:26Uzma, I've got some numbers here.
47:28Interestingly enough, I've got down here that you didn't sell anything.
47:31Is that right? My role in this wasn't to sell anything.
47:33What was it to do, then?
47:36Operations and logistics.
47:38I delegated roles within that, Uzma wasn't allocated a selling role,
47:41but her role was mainly organising where we were going next.
47:44So how can a student get to Battersea Cats and Dogs' Home?
47:46There's one place that's going to buy all your cat litter
47:49and that's got to be the cat home.
47:51The boys got there and cleaned up there, didn't they?
47:53Yeah, they did.
47:54Right, what was the first thing you sold, then?
47:56We were disappointed with the fact that the first pitch,
47:59we were kind of really revved up to do it,
48:01and Rebecca, do you know, she's a top seller in her field,
48:04and then she kind of went in and just epically failed.
48:07I didn't epically fail.
48:09I'm happy to discuss it at great length and in detail,
48:11so let's do that now.
48:13I would like to point out Rebecca redeemed herself.
48:15Oh, thank you for that. Very nice of you to point that out.
48:17She turned out to actually be the biggest seller in your group.
48:20Yes, she did, and she did really, really well.
48:22And Sophie, I've got zero against you.
48:25You didn't sell anything, is that right?
48:27I pitched to sell the Lucky Cats,
48:29but I think Natalie then stepped forward.
48:31We were going to lose the deal.
48:33You were saying how cheap I get them from China.
48:35You even said...
48:37This is why I didn't want to sell Lucky Cats in Chinatown.
48:39I knew that at the beginning.
48:41I didn't want to sell the product in the first place because...
48:43Oh, that's mean to me. No, I kept saying that.
48:46Jez, which two people are you bringing back in this boardroom?
48:52I think I just have to go with who I feel could have contributed more.
48:57In our team, that's Sophie.
48:59Is that really fair?
49:01I'm not going to discuss it with you. It's my choice.
49:03Unfortunately, someone, someone should have thought
49:06about the cat litter and Battersea Dogs' Home.
49:09If it wasn't for me, our team wouldn't have sold.
49:12If it wasn't for me, we would have literally...
49:14Of course, you're all perfect. Of course, you're all wonderful.
49:17You did nothing wrong. You're all fabulous.
49:19If we didn't have a plan, we would be planting up and down London.
49:22Jez, you made the decision to be project manager like that.
49:26Now, come on, I want to go home today, so...
49:28I'd like to bring Usma back in, along with Sophie, please.
49:31OK. Ladies, the rest of you, go back to the house
49:34and I will see you on the next task, OK?
49:37Thank you. Thank you.
49:45What I'd like to do now is have a little chat with Nick in particular,
49:49so if you'd like to step outside and I'll call you back in shortly.
49:53Jez, I think she spent far too much time
49:56on the kind of motivational speaking and all that stuff,
50:00but one shouldn't underestimate the pressure people are under
50:04in becoming project managers.
50:06And as we've seen from these girls,
50:08they don't take any prisoners, this lot, you know?
50:10Sophie was a big disappointment to me.
50:13She was very quick with her criticism of everybody else
50:16and not very insightful to her own shortcomings
50:19in not selling anything.
50:20Usma claimed she was in charge of logistics.
50:23Jury's out. Simple as that. Jury's out.
50:29Yes, Lord Sugar.
50:30Would you send the three of them in, please?
50:32Yes, Lord Sugar.
50:34Lord Sugar, we'll see you now.
50:50Jez, I guess that the two ladies sitting either side of you
50:54would like to know why you've brought them in.
50:56Perhaps you'd like to start with what Usma's doing here.
50:59I know you didn't say anything, Usma, and also, being logistics,
51:02I would have thought that the cat litter
51:04was high on a priority for getting rid of.
51:07Knowing that the boys sold their cat litter all in one
51:10and that sale was the one that we could have had,
51:13but I was going through all the directories,
51:15pulling out numbers, Leah was on the phone...
51:17Just tell me that you did try and sell that cat litter
51:19to us at Dog Tax Hall. Yes.
51:21Usma, I have this vision of you orchestrating
51:24a military kind of campaign.
51:26You go here, you go there, this one opens this time,
51:29that one opens this time.
51:30That's very much what happened.
51:32If I didn't do the job that I did,
51:35we wouldn't have made those sales.
51:37Did you not think, if this is a selling task, I should perhaps sell...
51:41Do you not think that if you had someone like me in your team,
51:44you would have probably made some more sales?
51:46I have no idea how you perform.
51:48You didn't sell anything, you were a logistics girl.
51:50I'm a logistics girl? You were a logistics girl.
51:52I understand, but I'm a businesswoman, darling.
51:54We're all businesswomen.
51:55But what did you do? You didn't sell anything.
51:57Well, she claims what she did was a logistics task.
52:00Now, look, Jaz, what's Sophie doing here?
52:03Sophie, unfortunately, was a passenger on this task.
52:06In that sale with the China cats,
52:08when Sophie was trying to make the one chance she had
52:10to really push these sales through, she would not drop the price.
52:13We pushed for time.
52:14You were pushing Chinatown, and I thought, right,
52:16we've got imported products, why are we going to go and sell...
52:20And when did you say that?
52:21When did you explain that to me, as the expert on lucky cats?
52:24I'm not an expert on lucky cats.
52:26You didn't listen to me, and you pushed it,
52:28because you said, no, we'll go to Soho, we'll go to Chinatown.
52:31You're trying to sell a Chinese product to Chinese people
52:34who do not think will buy it for about 5p.
52:37Do you not know that the lucky cats are, you know,
52:40in every single Chinese restaurant in the country?
52:43And, you know, to go and sell the stuff in Chinatown
52:46is like coal to Newcastle.
52:47Do you know what? The fact remains that, as project manager,
52:50I managed the team, I led the team.
52:52We failed because we didn't sell enough, and we lost by £58.
52:55You didn't sell anything.
52:57All three of you didn't sell anything, Jazz.
52:59That's true, and that's why they're both here.
53:02Jazz, people are saying about you that you don't listen.
53:06You say, under your best business skills,
53:08once I've got an idea in my head, it's going to happen.
53:11And is that what you found from her? Absolutely.
53:13You didn't listen to me from the moment I said,
53:15these have a Chinese origin.
53:17I'm bossy when I'm right, and I'm often right.
53:19I've had a chance to show leadership skills under pressure
53:22and organisational skills, and I believe that I've done that.
53:25I've also got a lot more to show.
53:27I don't give up and I don't say no.
53:29If I leave this process, I want it to be because I'm not good enough,
53:32not because other people have suddenly decided I'm an easy scapegoat.
53:35The only way I'll know if you're not good enough, really,
53:38is listening to other people.
53:39And right now, you know, I have got an issue.
53:41And you say that she's more culpable than you.
53:44Oh, man, Sophie! Who are you talking about?
53:47I'm not a man, I'm Lord Sugar, OK? I'm so sorry.
53:50I think Sophie is more culpable than me.
53:52Jazz, how is that fair?
53:53I shouldn't be fired because I had a task to lead the team, which I did.
53:56I did lead the team. Clearly, you didn't.
53:58Ladies, I think I've had it. I think I've had enough.
54:01I think I've heard enough, had enough.
54:04Jazz, very, very brave move to jump in and be the project manager.
54:10And I do give you credit for that.
54:12Was it clever? I don't think so.
54:16It certainly wasn't clever, the speed at which you did it.
54:20Uzma, I was confused why Jazz brought you in here.
54:27I've owned businesses.
54:29I've had sales teams, where a logistics person is the heart of the company.
54:35So I understand what that means.
54:37And on that basis, you're not in my consideration at the moment.
54:42Thank you, Lord Sugar.
54:45Sophie, you didn't sell anything.
54:50Jazz was adamant that you were coming back in here.
54:53And that tells me that she felt that you were coming back in
54:57And that tells me that she felt that you didn't pull your weight on this task.
55:01I have to give that deep consideration.
55:10I think that, Jazz, there was terrible mayhem going on.
55:17Bad organisation. Fatal mistakes made.
55:23And I do believe that your biggest mistake was jumping in too quickly.
55:29On that basis, Jazz, you're fired.
55:34OK, thank you.
55:45And I'll see both you ladies on the next task, OK?
55:48Thank you, Lord Sugar.
55:52Thank you.
55:54If I had my time again, I'd love to say I wouldn't volunteer, but I know I would.
56:24I'm gutted to be fired before I've got a chance to show how amazing I am.
56:28And I really wanted to go right through to the end of the process.
56:31Because my business plan is phenomenal.
56:37Was Jazz to blame as the project manager?
56:40Yeah, she should go.
56:42The project management was so bad.
56:44You know, it just really wasn't great.
56:46Do you guys not think, because Uzma owns her own business, that she has more credentials?
56:53I found her to be not very effective.
56:57But she talks really well. She talks a good fight.
57:13That initial going into the boardroom for the first time is quite daunting.
57:17And once you've done it...
57:19You're ready to do it again.
57:21Yeah, so go on, be ready for it.
57:27Now, 15 candidates remain.
57:31Lord Sugar's search for his next business partner has begun.
57:37Next time...
57:38Your task is all about making money from flavoured beer.
57:43Bloody hell.
57:44Trouble brews.
57:46We are having an absolute shocker at the factory.
57:49I'm surprised we've even turned up.
57:51Frustrations ferment.
57:53Jason, will you be quiet, you silly shit?
57:56You need to let me speak.
57:57Then things turn bitter.
57:59I have never seen such a bloody mess.
58:02You're all a bloody waste of space.
58:04You're fired.
58:08The Apprentice, back on BBC One tomorrow night at nine.
58:11Not good being the first one fired.
58:13Jazz shares her thoughts with Dara O'Brien on BBC Two now.
58:17While on BBC Three, pop stars with ridiculous names
58:20sweat the small stuff with Nick Grimshaw.
58:23And back here after the news, comedy with the right way at 10.35.