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00:00The Kamae brand, which you know well, made its big comeback after its liquidation in 2022 and came back under the name of Bi-Kamae.
00:07An expected comeback, especially since last September, influencer Lena Situation, 4.4 million subscribers on Instagram,
00:14had slipped into one of her videos that Kamae was going to reopen its doors.
00:18As of August 29, you will find the Bi-Kamae articles in Cellio stores.
00:23The choice to associate the relaunch of Kamae with Cellio is not a coincidence.
00:27Bi-Kamae has just completed the bi-normal offer of Cellio.
00:31As explained by Sébastien Bismuth, who took over the Kamae brand,
00:34there is no fashion market leader who does not make clothes for men and for women.
00:39The other reason to put these two collections under the same roof is to capture the female clientele
00:44who are already going to Cellio stores to buy clothes for their husband, their son or their brother.
00:49This relaunch is accompanied by 50 recruitments in the stores.
00:53The articles will mainly be made in Asia,
00:55but this will not prevent the brand from developing capsule collections made in France.
01:00For the moment, Bi-Kamae will be available in 13 stores,
01:04with the aim of expanding to 50 stores in 3 to 4 years.