• 9 months ago
The first-ever International Brewing and Cider Festival is taking place in Manchester on March 22-23, 2024.

Located in Depot Mayfield in the city centre, the two-day event showcases award-winning pours from more than one hundred breweries and cider mills worldwide.

The festival has been organised by the International Brewing and Cider awards, which dates back to 1886 and is the most historic international beer and cider competition of its kind in the world.

This is the first time the awards have been held in Manchester and brewers and cidermakers from around the world are competing to gain global recognition.

The general public is welcome to sample world-class beers and award-winning ciders at the two day event here in the city.
Transcript
00:00 "So it's not just about the beer, although that's the most important thing, it's also about the
00:03 atmosphere and getting together and celebrating the excellence that we're trying to promote."
00:09 The first ever international brewing and cider festival is taking place in Manchester on the
00:15 22nd and 23rd of March 2024. Located in Depot Mayfield in the city centre, the two-day event
00:22 showcases award-winning pours from more than 100 breweries and cider mills worldwide.
00:28 The festival has been organised by the International Brewing and Cider Awards,
00:32 which dates back to 1886 and is the most historic international beer and cider competition of its
00:38 kind in the world. This is the first time the awards have been held in Manchester,
00:43 and brewers and cider makers from around the world are competing to gain global recognition.
00:48 The general public is welcome to sample world-class beers and award-winning ciders
00:53 at the two-day event here in the city.
00:55 "We are wanting to bring the excellence of brewing and cider making to a wider audience, so
01:02 we have created the festival purely for that reason. Over the weekend there is probably one
01:10 of the largest collections of international beers and ciders in the world at this competition that
01:14 people can sample, and also we've got a full lineup of live entertainment, so they're not
01:20 just getting the beer and cider experience, they're getting the music as well. For over 130
01:25 years we've celebrated beer making and cider making and we're wanting to bring that knowledge
01:30 to the general public, so they can come in and they can network with the brewers, find out a
01:36 little bit of history, and they can also then sample those winning beers that have been tasted
01:41 by our esteemed judges. Manchester is a very lively, vibrant city. We used to be held in Burton,
01:49 which has got a very rich history in the brewing industry, but we felt like it was ready for a move,
01:57 it's ready for a fresh start. We think that Manchester's got a great brewing and cider
02:01 scene as well, especially cider, that is starting to grow, so that's why we made the move to a new
02:08 city. We're trying to find a home and hopefully Manchester is a place." "I think people should
02:13 drink whatever brings them joy, but if you want to find joy from beer and pubs, you're going to
02:18 find the most of that at your local pub, down your local brewery tap room, where they make everything
02:24 in-house to the highest quality they possibly can, they can chat to you about what they're doing,
02:29 it's just a fantastic experience." "We've got a load of really great breweries here, cideries,
02:34 we've got everybody who's from the industry who really is moving and shaking at the moment, so
02:39 that's really what we want. So Hideaway Brewing was started in my garage in 2020, I got made
02:44 redundant, it was the usual Covid story from a small home brewer to what we are now, which is a
02:49 microbrewery based in Salford. I think Manchester's the place to be for beer and cider anyway,
02:54 especially craft beer, it's just a home of it in the country, it's us, London, and I think
03:01 we're doing a little bit better. It's massive, but not just for Manchester, but for the craft
03:07 beer industry as a whole, it's just to have something like this that really recognises
03:11 is what we do on a day-to-day basis is fabulous.

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