NEOM is a city, a land of the future, with a vision to redefine and reimagine livability, business, urbanism and conservation at its core. People-first and nature-friendly, are the moral values of NEOM, a new urban area planned by the Kingdom of Saudi Arabia.
#NEOM #saudiarabia #smartcity
~HT.178~PR.147~ED.148~
#NEOM #saudiarabia #smartcity
~HT.178~PR.147~ED.148~
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NewsTranscript
00:00 Journey to new heights, a unique global destination driven by cutting-edge technology in Neom.
00:08 Neom is a city, a land of the future, with a vision to redefine and reimagine livability, business, urbanism and conservation at its core.
00:20 A new urban area planned by the Kingdom of Saudi Arabia.
00:25 A global hub at its best, Neom is currently developing the Gulf's first outdoor ski resort, Trojana, a blissful beauty that is located 50 km from the Gulf of Aqaba.
00:36 What is Trojana?
00:41 Trojana, one of the flagship developments within Neom, is being developed and positioned as an year-round adventure sports destination, which will include activities such as skiing, water sports, hiking and mountain biking.
00:55 Trojana is being developed into six districts - Gateway, Discover, Valley, Explore, Relax and Fun with Outdoor Skiing being its most unique and eye-candy feature for Gulf countries that are filled with deserted climates.
01:10 The project considers factors like environmental sustainability and preservation of all living organisms and nature.
01:21 The region is characterized by clean air, beautiful landscapes and climatic diversity where temperatures drop below zero in winter while the average temperature throughout the year remains 10 degrees Celsius lower than other cities across the region.
01:35 It will be situated in the center of Neom, in a region characterized by a mountain range with the highest peaks in Saudi Arabia at approximately 2,600 meters above sea level.
01:47 Skiers are set to embark on a unique adventure where the serene blue waters of the Red Sea, the majestic Neom mountain ranges and the captivating Golden Desert sand dunes converge to offer an unparalleled experience.
02:00 This fusion of diverse environments promises thrilling and unforgettable moments, blending the beauty of nature with exhilarating adventures.
02:10 Two years from now, Trojana will be open for visitors and vacation lovers in 2026. Further, it will host the Asian Winter Games in 2029.
02:18 Trojana will act as a major catalyst for economic growth and diversification in Saudi Arabia.
02:24 The ski resort expects to attract 700,000 visitors and 7,000 permanent residents to live in Trojana and its adjacent residential districts by 2030.
02:37 It aims to create more than 10,000 jobs and add 3 billion Saudi Riyal to the kingdom's GDP by 2030. This is going to drive travel and tourism in Saudi Arabia.
02:47 Trojana works to provide a different and unique tourism model combining economic and community development and environmental sustainability.
02:55 A model which develops tourist destinations in accordance with principles and practices of sustainable tourism.
03:03 The new year-round tourist destination will consist of a series of facilities such as the ski village, ultra-luxury family and wellness resorts, a wide range of retail stores and restaurants,
03:13 in addition to sports activities including a ski slope, water sports and mountain biking, as well as an interactive nature reserve.
03:21 Trojana's executive director, Philip Gullet, believes Neom aims at a legacy for future generations that speaks to the principles of the company.
03:32 Clark Williams, the marketing and communications director at Neom, in an interview with GoodReturn staff said that he believes the Indian travel market will be a key for their project.
03:41 He was present at Asia's leading travel trade show, OTM, which was held from February 8 to 10 in Mumbai.
03:48 He represented Neom in the show with the Trojana model in view.
03:52 Williams said Saudi Arabia and India, especially after the G20 summit, have a lot to offer.
03:58 Neom made its first visit to India this year.
04:01 This is our first time to come to India, be part of OTM Dubai.
04:06 We've done some travel outreach in Singapore and also in China, but this is really our first time to come to India.
04:13 We understand that the Indian traveler, the affluent Indian traveler, is probably going to be one of the largest markets in the world over the next few years.
04:20 And about 27% of the affiliation of where they would like to go has been to Europe in the past, and maybe flying over the MENA region.
04:30 So we'd like to kind of stop that and have them come, because we're a very close destination to India.
04:34 We offer things at Neom that the affluent traveler likes, which is around sustainability, the environment, adventure, being able to do a lot of different activities outside.
04:45 And at Neom, we want to be part of that. So we're here really as an outreach to build awareness.
04:50 Neom is 26,000 square kilometers. It's massive.
04:56 Last year, Saudi Crown Prince Mohammed bin Salman, during his visit to New Delhi, signed at least eight deals with Prime Minister Narendra Modi during the G20 summit.
05:05 The agreements were related to the field of energy, digitization and electronic manufacturing, anti-corruption, archival cooperation, bilateral investment, Ex-Im banks, SMEs and seawater desalination.
05:19 Also, India and Saudi during the INVEST forum meeting in New Delhi in September last year, discussed bilateral collaboration in the domain of ICT and entrepreneurship, chemicals and fertilizers, energy and sustainability, advanced manufacturing and food security.
05:34 The two countries signed more than 45 Memorandum of Understandings.
05:38 These MOUs are expected to further deepen the economic engagement between the two sides and are also likely to accelerate investment flows between the two sides.
05:48 to sites.
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