Experts say it doesn't pay enough to lead on sustainability, and it doesn't cost enough to lag behind.
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00:00 Think about a company like Subway, which is the world's largest franchise.
00:04 It's doing basically nothing in terms of sustainability.
00:07 Chanel, a company that makes very pretty things,
00:10 but that eye for beauty is not there when it's about the supply chain, workers and their impact on nature.
00:16 So what we do is we assess the performance of the world's 2,000 most influential companies
00:25 in terms of how they're delivering the UN Sustainable Development Goals.
00:28 And this is so fundamentally important because without business, we can't achieve the SDGs in the Paris Agreement.
00:34 So what we need to do is make sure that companies are accountable
00:37 so that we make the impact that companies have on our society, on planet,
00:42 that it becomes consequential to their success.
00:44 Because what we're seeing right now is that it doesn't pay enough to lead
00:47 and it doesn't cost enough to lag behind.
00:49 So what we're trying to do with this benchmark is provide that kind of data to the world,
00:55 to US media, to civil society organizations, but also to the investors in these companies and regulators
00:59 so that collectively we can make a case to lead and to make a cost to lag behind.
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