In a recent interview with entrepreneur Ken Joslin, we had the privilege of delving into his remarkable journey to success and the principles that have guided him along the way. Ken's story is one of determination, personal growth, and a deep-rooted belief in the power of community. In this editorial-style article, we will explore the key takeaways from our conversation and shed light on the values that have shaped Ken's path to greatness.
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00:00:00 When you walk into a room, do people gravitate towards you or away from you?
00:00:04 Dude, 23 years ago, I stepped off my first big stage.
00:00:08 About 9,000 people.
00:00:09 And she asked me this question.
00:00:10 This is what I wrote my first book on.
00:00:12 It's really been my journey for 20 plus years.
00:00:14 She said, "Ken, do you want to be significant or do you want to be successful?"
00:00:19 This year, and he goes, "What are your goals?
00:00:20 What's your goal this year?"
00:00:21 I said, "Dude, I want to make a million dollars."
00:00:22 And he leaned across the table and put his hand on my knee.
00:00:26 He's Persian.
00:00:27 And he put his hand on my knee, he goes, "A month or a week, get in rooms with people who
00:00:31 think bigger than you do."
00:00:33 And it's that great leaders want something for people, not from people.
00:00:37 Think about what you can do to lead with value.
00:00:39 Exactly what Ken's talking about.
00:00:40 Because that's been my secret sauce.
00:00:42 You should look up in his six months.
00:00:44 Six months later, look back on the version of you six months before and go, "Dude, I
00:00:47 didn't have a clue."
00:00:48 Welcome to the show, Ken.
00:01:10 What's up, my friend?
00:01:11 I'm so thankful and grateful that you made the trip and are here today.
00:01:14 Man, I wouldn't miss it for anything in the world.
00:01:15 We've had some amazing talks already before we even hit record, which I think they might
00:01:21 have been recording this already.
00:01:22 I hope they were recorded because you're right.
00:01:23 So many good conversations happen before the green light turns on.
00:01:27 Don't they?
00:01:28 That and then when you're done.
00:01:29 It's like the best conversations.
00:01:30 I just posted a video on my Instagram about me and Greg Reed from three years ago after
00:01:35 an Instagram Live.
00:01:36 And he said, "Dude, come to my house."
00:01:37 I love Greg Reed.
00:01:38 I went to his house to play games the other day.
00:01:41 He beat me, but...
00:01:42 He talks a little trash on chess, I guess, doesn't he?
00:01:46 He does.
00:01:47 We actually...
00:01:48 So, fun fact, Greg Reed beat me two out of three in live chess.
00:01:51 But he has since sent me...
00:01:52 I forgot the name of the digital game on the phone.
00:01:55 But on the phone.
00:01:56 And I'm, "Hey, Greg, I'm up two games to one on the telephone."
00:02:01 So, I'm gonna add you, Greg.
00:02:02 But no, he beat me in shooting and Frisbee golf.
00:02:05 And we played...
00:02:06 I beat him in clean dirty.
00:02:07 He's got a whole bunch of fun...
00:02:08 I love Greg.
00:02:09 I love Greg.
00:02:10 I get accused of being 15 years old a lot.
00:02:13 Greg probably gets accused of being 15 more than I do.
00:02:16 So...
00:02:17 Yes.
00:02:18 But I honestly, when I launched this show and I made my list, you were one of the first
00:02:21 three people I said, "I've got to get Ken out here."
00:02:25 Because your event that I was at when we got to first hang out...
00:02:28 So, we first met through a friend, Scott.
00:02:30 And I was on your podcast.
00:02:32 It was cool.
00:02:33 It was virtual.
00:02:34 But I didn't get to really know the Ken.
00:02:36 Then when I came out to Scottsdale and got to speak at...
00:02:38 I think it was one of your first events.
00:02:39 Yeah, one of my first live boot camps.
00:02:40 Yeah.
00:02:41 About 50, 55 people in Scottsdale with some really good friends of mine.
00:02:44 It was an awesome experience.
00:02:45 But I fell in love with you as a human being there.
00:02:48 Just your message, your theme.
00:02:50 And as I mentioned to you offline, the show is based on success formulas.
00:02:52 My audience is trying to understand how successful people are successful.
00:02:56 And I believe it's formulaic.
00:02:57 I think that I follow a formula no matter what I do.
00:03:00 Having watched you crush it in real estate, crush it with the podcast, crush it with GSD.
00:03:05 Obviously, I don't know if the word pastor and crushing it should go together, but impact
00:03:10 so many and affect so many with your words and how you speak and what you've done.
00:03:15 You clearly have a success formula.
00:03:17 And so, my goal today is to just talk to you and let that come out to the audience.
00:03:21 Yeah, it's crazy, man.
00:03:22 People ask me all the time.
00:03:23 I get two main questions.
00:03:24 How do you get around the people you get around?
00:03:26 We're talking offline about just all the mutual friends we know and the people.
00:03:30 I brought one of my best friend here today with me, Master Jeff.
00:03:33 He's got like 1.4 million followers on Instagram.
00:03:36 Forbes magazine did a whole spread on him being, they call him the Tony Robbins of Persia.
00:03:40 He does huge events overseas.
00:03:43 It's like 20K a seat.
00:03:45 It's two and a half days and he's the only speaker.
00:03:47 He speaks like 15 hours a day on tapping into your inner potential.
00:03:52 The people I get to spend time with, dude, is literally every day I wake up and I'm like,
00:03:57 I pinch myself.
00:03:58 I'm like, "Are you kidding me?"
00:03:59 And people say, "Ken, how do you get around those people?"
00:04:02 And this is really being, dude, if I had one message, man, if God said, "Ken, you got six
00:04:06 months and that's it," and you had one message to go around the world and teach, preach,
00:04:11 talk about, what would it be?
00:04:13 And it's that great leaders want something for people, not from people.
00:04:17 Great leaders want something for people, not from people.
00:04:20 Not from people.
00:04:21 And I'm telling you, man, when you get, and it's why when you get around people like us,
00:04:26 Carlos Reyes, Anthony Trucks, Sharon Lecter, we just talked about Greg Reed.
00:04:30 When you get around some of the people that we get to spend time with and do life with,
00:04:35 it is so, I get goosebumps, dude.
00:04:38 It's so relational.
00:04:41 Nobody's looking for a transaction to take place.
00:04:44 And when transactions take place, they're just organic in nature.
00:04:47 They just happen.
00:04:49 And again, if I had one thing, it's great leaders want something for people, not from
00:04:54 people.
00:04:55 - Well, and it's funny you say that because when I launched this show originally, my thought
00:04:59 was, okay, how can I add value to my audience?
00:05:02 How can I help them?
00:05:03 But you know what's honestly been the case?
00:05:04 I've learned more from my friends and guests that I've gotten the privilege of talking
00:05:08 to.
00:05:09 I leave inspired, motivated, focused, dedicated.
00:05:13 I mean, I leave in my brains like, it's just a flood of knowledge for me.
00:05:18 I get to spend now this time with you and I get to ask you all these fun questions that
00:05:22 I could do it in our friendship.
00:05:24 I could just call you.
00:05:25 But here through this platform, this channel, I get to ask you this incredible questions
00:05:29 and see the real Canon, what goes to make you successful?
00:05:32 And like what you just said, real leaders want something for people, not from people.
00:05:35 The way you say that and articulate it, I mean, it's fascinating to me.
00:05:40 - You know, we live in such a transactional world.
00:05:42 We live in like the social media world, Instagram, and me and you know it well.
00:05:46 It's like people, you literally can present almost a false reality of who you are.
00:05:52 But when you get around somebody, and I ask people this all the time, when you walk into
00:05:57 a room, do people gravitate towards you or away from you?
00:06:01 Like do people want to be, do they want to interact with you?
00:06:05 And when you interact with somebody, I call them life-giving people.
00:06:08 Like if Jeff Fister calls my phone or Dave Meltzer or any of the friends that we have
00:06:13 in common, I do not want to pick the phone up.
00:06:15 I'm like, dude, I can't wait to see what Jeff has.
00:06:17 What's going on?
00:06:18 Tell me how you're, tell me how everybody's going.
00:06:20 Tell me what you're doing with Shaq.
00:06:21 Tell me all the stuff you got.
00:06:22 If Dave calls or Sharon calls or any of the people that we know, I'm like, dude, I want
00:06:27 to pick the phone call.
00:06:28 I want to take that.
00:06:29 But we all have those people on our phone.
00:06:30 When we see it, we're like, we send that bad boy the voicemail.
00:06:34 We flip it face down on the table.
00:06:38 And I think the number one thing in, I call it, dude, I gather champions.
00:06:44 I have got so many amazing people in my life.
00:06:47 They really are champions.
00:06:48 And it starts with wanting something for them, not from them.
00:06:51 And it starts with, yesterday, we're at Tracy Dew's, my really good friend, her book launch
00:06:56 party last night.
00:06:57 Tracy spoke at Create last year.
00:06:59 Crushed it.
00:07:00 She's been on Dropping Bonds with Brad and some other people.
00:07:03 And she's doing some really amazing things.
00:07:05 Last night, we're there and the Hallstein Water CEO and his mom are there.
00:07:09 And I'm thinking, dude, you got to know Jake Carls, my buddy who I met through Dave Meltzer.
00:07:13 Jake's the CEO of Midday Squares in Canada.
00:07:16 I'm like, dude, you guys got to meet.
00:07:18 I literally picked my phone up and text.
00:07:20 Both of them said, Jake, meet Alex.
00:07:22 You guys need to know each other.
00:07:23 You're doing different businesses, but a lot of the same things that you're doing on distribution,
00:07:28 you guys got to know each other.
00:07:29 - You just made a deposit for two human beings.
00:07:31 - I just, I'm like, when I get around people and I meet people, I'm instantly thinking
00:07:38 like, who does Jeff need in his life right now?
00:07:40 I told you, Erwin McManus, who's a mutual friend of both of ours, called me a couple
00:07:44 weeks ago.
00:07:45 We were on the phone for about 35 minutes and he was sharing some things.
00:07:46 And I'm like, dude, you need to know this person.
00:07:49 And I'm literally picked up the phone, boom, Erwin meets so-and-so, boom, and then you
00:07:51 guys have got to connect.
00:07:52 I'm constantly thinking through, who does Jeff need?
00:07:56 Who does Erwin need?
00:07:58 Who does Sharon need to know?
00:08:00 Who are the people that you need in your life that I know and how can I add value to what
00:08:04 you're doing?
00:08:05 - And that's so powerful when you're trying to build relationship capital.
00:08:07 As those who are listening to this and going, I don't know enough great people, think about
00:08:11 what you can do to lead with value.
00:08:13 Exactly what Ken's talking about, because that's been my secret sauce.
00:08:17 I get asked that question too.
00:08:18 How do I get the opportunity to have Ken Joslin come all the way to San Diego to come in my
00:08:22 podcast studio when you're such a busy guy?
00:08:26 But the difference is, what you just said, is if you lead with value, people want to
00:08:30 come.
00:08:31 They want to help because they look at you and I think you use the, do people get attracted
00:08:35 to you when you walk in the room?
00:08:37 It's ways that we do that in life.
00:08:39 It doesn't always have to be what's in it for me.
00:08:42 It's how can I help you?
00:08:43 And if I help enough people, you know what happens?
00:08:45 A rising tide lifts all boats.
00:08:46 - I was about to say my favorite Zig Ziglar quote is if you help enough people get what
00:08:49 they want, eventually you're going to get what you want.
00:08:52 Dude, 23 years ago, I stepped off my first big stage, about 9,000 people and to speak
00:08:58 behind John Maxwell.
00:08:59 That's the third time I've done that.
00:09:01 I told John at my conference, John's opened my conference up two years ago.
00:09:03 I'm like, dude, I'm never speaking behind you again.
00:09:05 You suck all the oxygen out of the room.
00:09:07 I mean, dude, you get up on stage behind John Maxwell and you can keep an audience's attention,
00:09:11 you're doing something.
00:09:12 - Yes, you are.
00:09:13 - But my mentor spoke behind me 23 years ago.
00:09:16 - Who's your mentor?
00:09:17 - Jeannie Mayo.
00:09:18 She was one of this, I was in youth ministry, obviously this was a pastors and leadership
00:09:22 conference.
00:09:23 A good friend, Ron Luce, it was his thing.
00:09:25 I think there were 60,000 people there and then they had the leadership summit was part
00:09:29 of it.
00:09:30 And there was about 8,000, 9,000 pastors, leaders there and John spoke right before
00:09:34 me and Jeannie said, "Hey, can you go and do the lunch tomorrow?"
00:09:36 I said, "Sure."
00:09:37 And so we go do lunch the next day and she sits me down and she asked me this question.
00:09:41 This is what I wrote my first book on.
00:09:43 It's really been my journey for 20 plus years.
00:09:45 She said, "Ken, do you want to be significant or do you want to be successful?"
00:09:48 She said, "Because they're two vastly different things."
00:09:52 - That's a heavy question.
00:09:53 - I wasn't, I was 32.
00:09:55 I just walked off stage.
00:09:57 I'm in front of 8,800 people and I'm behind John Maxwell, are you kidding me?
00:10:01 Like I thought I hung the moon.
00:10:02 - Yeah, you thought you were significant and successful.
00:10:04 - I'm in ministry, I'm crushing it, I'm speaking at all the big, I mean, I have my own big
00:10:08 conference and I thought I was doing something really cool.
00:10:11 Then when Jeannie looked at me that day in Pontiac, Michigan and said, "Do you want to
00:10:14 be significant or do you want to be successful?"
00:10:17 It was an eye opener for me.
00:10:19 It really led me on this journey to understand that significant leaders build others around
00:10:24 them, understanding that when they do and they help others around them become the best
00:10:28 version of themselves, it does enact that Zig Ziglar quote, "Help enough people get
00:10:34 what they want, eventually you get what you want."
00:10:37 But people who chase success leave a trail of damage behind them.
00:10:39 - Well, you know my view on chasing is you chase things, it runs.
00:10:43 You chase money, you chase an opposite sex, you chase success, you chase a dream, it's
00:10:48 just going to run from you.
00:10:49 You got to attract.
00:10:50 - And that's you working on you becoming the best version of yourself.
00:10:53 - That's right.
00:10:54 - It absolutely works.
00:10:56 But that conversation 23 years ago probably saved me from a lot of heartbreak.
00:11:02 - So how did you answer the question?
00:11:04 - I said significance.
00:11:05 I knew it was the right answer, I didn't know why.
00:11:07 - Did you believe it or did you just say it?
00:11:08 - No, no, no, I just know, I knew, I knew the right answer.
00:11:11 I mean, I wasn't- - Because sometimes we don't know in the
00:11:13 end.
00:11:14 - Dude, I wasn't a dummy.
00:11:15 I knew significance was the right answer, but I didn't understand why.
00:11:18 And I'm 54 years old now, I'll be 55 in August.
00:11:23 You know, in every probably six months, I tell people all the time, "You should look
00:11:26 up in this six months, six months later, look back on the version of you six months before
00:11:30 and go, 'Dude, I didn't have a clue.'"
00:11:31 - That's right.
00:11:32 - I've done that.
00:11:33 It's just been this repeated cycle in my life for the last 30 plus years.
00:11:38 - Well, that self-reflection, that mirror moment that you're talking about, that is
00:11:43 so powerful as a self-growth tool because it allows you to course correct.
00:11:48 It's like if we're driving to, if I tell you to meet me in a location and that location
00:11:51 is across the country and you don't put it in your map, sure, you might head east if
00:11:56 you're in San Diego knowing, "Okay, I'm going to get there," but you could end up in New
00:11:58 York or Miami.
00:12:00 But if you have that mirror moment, you can know, "Am I even heading in the right direction?"
00:12:04 - Which is, dude, which is why relationships are so important.
00:12:08 I mean, I've got men, I've got a text thread with six guys in it.
00:12:12 Gary Breka, partners with Grant Cardone, top biohacker in the world.
00:12:16 Our text thread this morning, literally for the last 24 hours, just blown up.
00:12:20 I usually start it every day.
00:12:22 I get up at 4 a.m. through the week.
00:12:23 I usually start it with my quiet time or whatever worship song, but I'll send it to the group
00:12:27 and then, boy, here we go.
00:12:29 It's just all day long.
00:12:30 Gary Breka, Randy Garn, you know Randy, best-selling author on the board with Tony Robbins, the
00:12:34 most connected human being I've ever been around.
00:12:36 He knows everybody.
00:12:37 Like Randy makes me look like I don't know anybody and I know everybody.
00:12:42 Randy Garn, my good friend Brian Covey, who's the senior vice president of Revolution Mortgage,
00:12:46 about $5 billion, I think last year they did.
00:12:49 My best friend, Master Jeff, who's here, who looked across the table at me.
00:12:53 We're at his house in Calabasas this year and he goes, "What's your goal this year?"
00:12:57 I said, "Dude, I want to make a million dollars."
00:12:59 And he leaned across the table, put his hand on my knee, he's Persian, and he put his hand
00:13:03 on my knee.
00:13:04 He goes, "A month or a week?"
00:13:05 I said, "No, no, no, no, no, dude, you don't understand."
00:13:07 I said, "Here's my goal, 50, 100, 50, 100, 500, and 1,000.
00:13:12 Those are my numerical goals in GSD.
00:13:13 50 people on Mastermind, 100 people in my community, 500 people at both my creative
00:13:17 conferences, 1,000 of my courses sold.
00:13:18 That's 5.1 and 2 million.
00:13:20 I want to make a million bucks."
00:13:21 He leans across the table, puts his hand on my knee again, he goes, "A month or a week?"
00:13:25 I was like, "Oh my, okay, I got you, bro.
00:13:28 But let me catch up to the million a year and then I'll get to the million."
00:13:31 But you have to have those kinds of people.
00:13:33 I've got him, Brent Gove, one of the top guys at EXP, 29,000 agents in his organization,
00:13:38 about 1.2 million a month in rev share.
00:13:41 Who else have I got?
00:13:42 Vic Keller, sold 11 companies to Buffett, was Mr. B's CEO for Berkshire Hathaway Automotives
00:13:48 for three years.
00:13:49 Now he owns 17 companies.
00:13:52 I think he's the active chair for nine of them.
00:13:56 Who else am I missing?
00:13:58 Brent Randy.
00:13:59 I may have to look at my phone.
00:14:01 Brent Randy.
00:14:02 Yeah, there are six guys.
00:14:05 I'm trying to even think of who the last couple of guys are.
00:14:07 But it's just an unbelievable group of guys that if I ever have to make a big decision,
00:14:15 or if I'm ever ready to go, "You know what?
00:14:17 Create conference one isn't enough.
00:14:19 Now we're going to do one in Dallas."
00:14:20 Who do I want?
00:14:22 I want Brendan Burchard, which we have Brendan locked in, by the way.
00:14:26 And we're going to give Brendan's growth day.
00:14:28 He just finished the one in Austin, Texas.
00:14:30 Next year, everybody who comes to Create, we're going to give them a ticket to go to
00:14:34 growth day for free.
00:14:35 So we're doing a partnership.
00:14:36 It's awesome.
00:14:37 Well, that happened through Randy.
00:14:38 I called, picked the phone up and said, "Randy, here's what I want to do.
00:14:40 Here's my vision.
00:14:41 Here's my dream.
00:14:42 What do you think?"
00:14:43 And Randy goes, "Dude, let me get Brendan on the call.
00:14:45 Let's make this happen."
00:14:46 So you have to have those types of relationships to be able to, the first conversation I ever
00:14:53 had with Grant Cardone three years ago, October of 2019, he looked at me, you know, Grant,
00:14:57 he's like five-five, he's a little dude, and he looked at me and put his finger on
00:15:00 my face.
00:15:01 We're in a private conversation.
00:15:02 He goes, "What do you want?
00:15:03 What are you here for?"
00:15:04 And I said, "Grant, I'm here to blow the lid off my mindset of what's a lot of money.
00:15:07 Man, I want to help people that want to do ministry do it and not have the burden of
00:15:11 wondering where the finances are going to come to be able to plant churches and do what
00:15:15 they want to do."
00:15:16 And he looked at me, he goes, "Dude, I'll help you if you'll let me."
00:15:18 I said, "Okay."
00:15:19 And that was one of the first relationships three years ago that was like, aha, game changer
00:15:24 moments and they just constantly lift me and challenge what I'm believing myself for.
00:15:30 Million dollars?
00:15:31 Million dollars a month or million dollars a week.
00:15:32 Sure.
00:15:33 Like it's a constant challenge.
00:15:34 Hey guys, I just want to take a second and thank you so much for listening and supporting
00:15:39 our show.
00:15:40 If it has brought you any value at all, please leave us a review and give us some feedback.
00:15:45 We would love to hear about it.
00:15:47 Now back to the show.
00:15:48 I mean, I think what you're saying is so important because we all go through that in
00:15:54 our journey.
00:15:55 I remember the first time I ever made a million dollars, it was my goal for years and years
00:16:00 and years since I was a kid.
00:16:01 I'm going to make a million dollars.
00:16:02 You know, that's like this big round number, you know?
00:16:04 And it was like 2014 and I remember I looked at my income and I'm like, I made a million
00:16:09 dollars and I thought I was going to be the happiest guy in the world and I wasn't.
00:16:16 Because the dollar amount, number one, it wasn't the dollar amount.
00:16:21 It was that I didn't feel fulfilled on my potential.
00:16:24 And it's not just a money thing.
00:16:25 The money allows, like I learned this from David Meltzer, my mentor as well, that I need
00:16:30 to make as much money as I can so I can help as many people as I want to and impact what
00:16:33 I want to do.
00:16:34 If you don't make enough money, it's like the best analogy is the airplane.
00:16:38 The little yellow things pop down.
00:16:39 Put your mask on before you help somebody else because if you're not taken care of and
00:16:42 you don't have the resources, you can't give back.
00:16:46 And I remember that day going, I'm not happy.
00:16:47 I'm not even close to fulfilled.
00:16:49 And one of my other mentors said, because your potential is not a million dollars.
00:16:53 A million dollars was just a stepping stone on your potential and it's not just money.
00:16:56 It's not just quantifiable by money.
00:16:59 Have bigger goals.
00:17:00 Set bigger aspirations.
00:17:01 And I think when Master Jeff touched you on your knee, he's probably trying to give you
00:17:05 that same advice, which is, Ken, a million dollars a week?
00:17:09 And when you hit that, it's going to be a day or an hour.
00:17:12 - But I mean, you get around those guys and you think you think big.
00:17:16 And then the moment I walk into your studio today, I'm like, oh crap, I got to step it
00:17:19 up.
00:17:20 That's exactly what I'm thinking.
00:17:21 I'm like, okay, Jeff, hey, how much was this wall?
00:17:23 And what was the budget for this?
00:17:25 Like as soon as I walk in, I'm like, oh my gosh, dude, I'm not dreaming big enough.
00:17:29 Like I've got to dream bigger.
00:17:31 And listen, those of you guys watching, listening to this podcast, like you've got to get around
00:17:35 people.
00:17:36 I have a quote in my GSD planner for a year and a half, for a year and a half after I
00:17:41 met Grant in October of 2019, I wrote in my 10X planner every single day.
00:17:45 My goal is twice a day.
00:17:47 And then I took Grant's plan and I put it on steroids, goals, gratitude, affirmations,
00:17:51 top three every morning, 1% better wins, goals a second time and a scoreboard the second
00:17:56 half of the day.
00:17:57 And then on the bottom right-hand corner of every page, I put this quote, get in rooms
00:18:00 with people who think bigger than you do.
00:18:04 The more you can put yourself, I just spoke at the undercover billionaire bootcamp this
00:18:09 weekend from the TV show that Discovery did that Grant was on.
00:18:13 And my talk the last probably couple of times, I was at UConn two weeks ago, was proximity
00:18:18 is a cheat code.
00:18:20 Like remember the old, you ain't this old, but back in the day, it was cool this weekend
00:18:23 because it was the first talk I've done.
00:18:24 I'm like, how many of you guys know what Super Nintendo is?
00:18:26 And they're like, "Oh, yeah."
00:18:27 - I mean, I'm not that old, I'm 40.
00:18:28 I grew up on Super, I grew up on regular Nintendo.
00:18:29 - Okay, Super Nintendo, you got the game.
00:18:31 - I had Atari.
00:18:32 - You had to blow in it because that's exactly right.
00:18:34 - That was Nintendo one, by the way.
00:18:35 - Yes.
00:18:36 - And you had to click, click, click, click, click, click.
00:18:37 - That's exactly right.
00:18:38 But when you played Contra, I mean, my buddy would stay up all night long and then somebody
00:18:41 would come to my house, "Hey, dude, if you go left, right, left, right, up, down, up,
00:18:45 down, B, A, B, A, B."
00:18:46 - Select start.
00:18:47 - Select start, you got what?
00:18:48 - Yes, unlimited lives.
00:18:49 - Unlimited lives.
00:18:50 Are you kidding?
00:18:51 Are you kidding me?
00:18:52 - Yes.
00:18:53 - Listen, proximity, relationships, it's a cheat code.
00:18:56 - I think it was up, down, up, down, left, right, left, right.
00:18:58 - Yeah, yeah, yeah, yeah.
00:18:59 But I mean, it's a cheat code.
00:19:00 - A, B, A, B, select start.
00:19:01 - And then the reality of it is, dude, it's relationships are cheat codes.
00:19:04 Every time I get around you, every time I get around Dave, every time when I come to
00:19:07 Jeff's house in Calabasas and spend a couple two or three days with him, when I get around
00:19:11 this weekend at Undercover Billionaire Bootcamp and I'm around Gary Breckin, I'm around Grant,
00:19:15 and I'm around all these guys and all these friends that I have, Randy Garn, and it literally
00:19:20 is, oh my gosh, I'm not thinking big enough.
00:19:23 - Well, I learned this, how I'm gonna articulate it, I learned from the Mathis twins when I
00:19:28 had them on the show, but they have this saying, "Exposure leads to expansion."
00:19:31 When you expose your mind to new things, it expands your mind and expands your capabilities
00:19:34 because it's like the four minute mile.
00:19:37 Until somebody did it, it was impossible.
00:19:39 Now that one person did it, everyone can do it.
00:19:40 - Three people broke it in a race, not even six months after, in the same race.
00:19:44 - Correct.
00:19:45 - And scientists said it was absolutely, it wasn't even physiologically possible for a
00:19:50 human being to run a sub four minute mile.
00:19:52 - That's how powerful the mind is.
00:19:53 - It's crazy.
00:19:54 - And that, I think, is one of the things that attracts me to want to hang out with
00:19:57 guys like you and why I'm so excited to have you here and why I wanted to nurture our friendship
00:20:01 is because when you're around big thinkers, it doesn't make my dreams feel small, it pushes
00:20:08 me to go even further.
00:20:10 I already think big in my own head, but when I'm around guys like you, it makes me think
00:20:14 bigger and vice versa.
00:20:16 And that's an attractive trait with friend groups.
00:20:19 And that's why that group of six of you, you're pushing each other.
00:20:22 - Bro, it is crazy.
00:20:24 I remember we were at Brent's Build event in Dallas in August.
00:20:29 And so Tony Robbins came in and spoke, Tony was the last guy that spoke.
00:20:32 There's 4,400 agents, a lot of EXP agents, huge room.
00:20:36 Obviously, I'm sitting on the front row, to my left is Jeff, Master Jeff, to my right
00:20:40 is Gary Baraka, Sage, Brent, Kathy, Dean Graziosi, Randy Garn, and then the two billionaire Glenns,
00:20:47 Sterns from Undercover Billionaire, and then Glenn Sanford, who's a CEO of EXP.
00:20:52 I'm sitting in front row and I look at these guys and I grab Gary, I'm on one shoulder,
00:20:56 I got my arm on Gary and one of them I got on Jeff and I went, "Dude, I do not belong
00:21:00 in this row."
00:21:01 I literally was like so blown away.
00:21:04 And Tony is sitting, standing two feet away from me going crazy for two hours and 45 minutes.
00:21:10 And I'm like, "Are you kidding me?"
00:21:13 Like I get to be in this level of proximity, like you cannot not be successful.
00:21:19 You cannot not make a difference and make an impact and leave people better than you
00:21:24 found them and not help people become the best version of yourselves when you circle
00:21:29 and surround yourself with that quality and caliber of human beings.
00:21:33 That's right.
00:21:34 That's right.
00:21:35 And I think what I want to dig into with you because you've been a pastor for how many
00:21:41 years?
00:21:42 15 out of the last 30.
00:21:43 15 in the last 30.
00:21:45 And I think that that trade, that craft, that mission in life is one of helping others.
00:21:53 What led you to want to be a pastor?
00:21:55 Well, I gave my life to Christ when I was 25 years old, August of 1993.
00:21:59 Didn't grow up in church, didn't know anything about church.
00:22:02 First time I heard the gospel, I responded and people go, people ask me all the time,
00:22:06 "Ken, are you religious?"
00:22:07 I'm like, "No, I'm not religious at all."
00:22:09 Because there's a difference because the difference between the religion and the gospel is this.
00:22:14 Religion says if you do the checklist, A, B, and C, if I go to church, if I tithe, if
00:22:19 I do the things I'm supposed to do, if I jump through enough hoops, God's going to be okay
00:22:23 with me.
00:22:24 And then the gospel says, man, when you understand what Jesus did for you, that he paid the price
00:22:30 so that you could not afford to pay, and he paid it because he loves you.
00:22:35 When you understand that, what happens is it causes change on the inside of your heart.
00:22:39 When your heart changes, it causes your outward expression and all of the actions and things
00:22:44 you do to change.
00:22:46 Religion says you change on the outside, God will love you enough on the inside.
00:22:50 This year at Create Conference in Atlanta is our second one.
00:22:53 John Maxwell opened up.
00:22:55 We had Ed Milett, Jesse Isler, Randy Garn, Gary Brecka, my buddy Master Jeff, Amberlee
00:23:00 Lago, Marie Kosker.
00:23:01 The lineup was insane.
00:23:04 I had floor stickers, these two-foot by four-foot floor stickers, all throughout the auditorium
00:23:08 when you walked into the foyer for registration.
00:23:11 And there were my quotes everywhere.
00:23:14 The first quote people saw when they walked in was a quote that I used to share every
00:23:17 Sunday when I pastored.
00:23:18 "God's love for you isn't predicated on your performance.
00:23:21 He loves you because he created you as a son or a daughter."
00:23:26 What I do doesn't affect how much God loves me, good or bad.
00:23:29 It's not like if I wake up today, we're actually shooting this on a Sunday, if I woke up and
00:23:33 watched church, which I did this morning, if I didn't, he doesn't love me any less.
00:23:38 He created me.
00:23:39 No different than you do your kids or I do my four daughters.
00:23:42 There's nothing they can do to make me love them less.
00:23:46 So that's what got me into full-time ministry, was just that understanding.
00:23:49 - But the day before you heard gospel, August-
00:23:52 - August 20th, it'd be August 21st, 1993.
00:23:57 - August 21st, 1993.
00:23:59 The day before that, no gospel.
00:24:02 - I had no idea.
00:24:03 I had no idea who God was and no idea how much he loved me.
00:24:04 - So what made you listen to gospel the first time?
00:24:06 - My next door neighbor was the student pastor at the church.
00:24:09 And then one of my buddies I played softball with every weekend, went to the same church.
00:24:13 I do come hang out with this.
00:24:14 I'm like, nah, it's not for me.
00:24:16 Nah, it's not for me.
00:24:17 Nah, it's not for me.
00:24:18 And then finally they asked over and over and over and I finally went.
00:24:22 And the first time I heard, you know, the pastor speak on the gospel, I understood.
00:24:27 It was like, it was that aha moment.
00:24:29 Scripture calls, Scripture basically says that the Holy Spirit draws us.
00:24:32 He reveals to us how much he loves us.
00:24:36 And I realized for the first time ever, oh my God, you love me enough to send Jesus to
00:24:40 take my place and die for me.
00:24:42 And when that happened, it was that aha moment in my heart.
00:24:47 And it opened up.
00:24:47 It's like, okay, well, God, how could I not want to serve you?
00:24:50 How could I not want to follow you?
00:24:51 How can I not want to surrender who I am and what I'm going to do in the rest of my life
00:24:56 to you because you did this for me?
00:24:58 And when you make that exchange, 2 Corinthians 5:17 says, "Therefore, any man who is in Christ
00:25:03 is a new creation.
00:25:04 Old things have passed away.
00:25:05 Behold, all things have become new."
00:25:07 That day I became a brand new man.
00:25:09 I mean, there was so much change that happened in my life and it wasn't even change that
00:25:14 I worked on.
00:25:15 It wasn't like I tried to stop cussing or I tried to stop watching porn or it was just,
00:25:19 it was gone.
00:25:20 The desire to do all of those things was gone.
00:25:23 And it was an unbelievable moment, transformative moment in my life.
00:25:27 - And were you married or single at the time?
00:25:29 - Married.
00:25:29 I tell people I got, at the time I got married in 19, met my wife in '91, got married in '92.
00:25:34 I got saved in '93 or I probably would have got divorced in '94.
00:25:39 So yeah, it was a game changer for me.
00:25:42 - And did, professionally, where were you before this?
00:25:45 - I'd been in the Air Force for four years, got out.
00:25:48 I was working computer operations and dispatch of truck at a feed mill in North Georgia.
00:25:53 Had no idea what vision was.
00:25:55 Had no idea about core values or BHAGs or any of that.
00:25:58 Was, gave my life to Christ, started teaching a Sunday school class at a Southern Baptist
00:26:04 church in Northeast Georgia of a half a dozen kids.
00:26:08 I grew that thing to about 40, 45.
00:26:10 We planted a church.
00:26:11 They said, "You're the youth guy."
00:26:13 And I'm like- - When did you plant the church?
00:26:14 - We started a new church.
00:26:15 We just started a new church from scratch.
00:26:16 - That's called planting the church.
00:26:17 - Yeah, we planted a church.
00:26:18 Just like you start a business, there's a huge movement right now around the country.
00:26:22 It's been that way for 20 years about planting new churches.
00:26:25 And just, it brings life into communities.
00:26:28 And we planted a church and they said, "You're our youth guy."
00:26:30 I'm like, I was the only option, right?
00:26:32 Like, "You're the guy.
00:26:33 You grew a Sunday school class, you can do a youth."
00:26:34 So here I am.
00:26:35 I started a youth ministry with nothing.
00:26:37 I had no idea what I was doing.
00:26:39 And about, I don't know, six months or a year into it, I ran into my mentor, Ron Luce.
00:26:45 He was doing these huge events called A Quiet of the Fire around the country.
00:26:49 And we walked into this auditorium, about 12,000 students in Atlanta.
00:26:52 And it was the first time God really spoke to my heart and he said, "This is what I want
00:26:56 you to do."
00:26:57 And so that day I walked into, out of that main session, into a leadership session that
00:27:02 Ron was doing with about 600 pastors.
00:27:05 And he taught on mission statement, core values, and BHAGs, big, hairy, audacious goals.
00:27:09 I'd never heard of any of that stuff in my life.
00:27:12 That day I wrote down three years of vision.
00:27:15 And I had one of those big at-a-glance planners, you know, the big calendars with the big blocks.
00:27:19 Three years of vision.
00:27:20 Everything but one thing came true in the next three years.
00:27:22 I grew one of the largest youth ministries in America.
00:27:25 We were making an unbelievable impact in our city.
00:27:27 We grew from half a dozen kids to several hundred, four or 500 kids a week.
00:27:32 We had come in a church of 600.
00:27:35 And doing my own National Youth Leadership Conference, that's when I started, you know,
00:27:38 garnering the attention of some of the top leaders in the world.
00:27:43 And that's how I got on the stage, you know, with Ron and John and those guys.
00:27:47 Which one didn't come true?
00:27:48 I hired my full-time worship pastor.
00:27:51 That was it.
00:27:52 It was the only one.
00:27:53 The only one that didn't come through.
00:27:54 At that moment or ever?
00:27:55 It didn't.
00:27:56 For there, it did not.
00:27:57 And from there I left.
00:27:58 Actually, when I left there, I went to do motivational high school assemblies with a
00:28:01 friend of mine who played in the NBA for a while.
00:28:03 And we did that for a year.
00:28:05 We spoke to 325,000 students around the country.
00:28:08 Talk about impact.
00:28:09 Was crazy, dude.
00:28:10 It was crazy.
00:28:12 I did that for a year.
00:28:13 My wife at the time was like, "Okay, that's enough."
00:28:15 I had a three-year-old and maybe a one-year-old.
00:28:18 And she was like, "You can't be gone Sunday through Thursday."
00:28:21 Every week.
00:28:22 Every week during the school year.
00:28:23 And I was like, "You're right."
00:28:25 So yeah, so I left full-time vocational ministry, called my best friend in Georgia and said,
00:28:30 "Hey, dude, I need a job."
00:28:31 He was one of the top mortgage brokers.
00:28:33 He said he brought me in his office.
00:28:34 He said, "Here's the keys.
00:28:35 Here's a Lexus.
00:28:36 There's an office.
00:28:37 Here's your first deal."
00:28:38 So at a 1008, which is a mortgage application across the table, said, "I'll walk you through
00:28:42 this first deal and you're on your own."
00:28:44 Made $146,000 my first year.
00:28:46 Didn't know mortgage.
00:28:47 I didn't know anything.
00:28:48 Two and a half years later, got a broker's license.
00:28:50 Became one of the top mortgage brokers in Georgia for about four years until everything
00:28:55 crashed in like '08, '09.
00:28:57 - And then, but you still do real estate.
00:28:59 - I do, yeah.
00:29:00 So I'm just a residential commercial through, yeah, through EXP.
00:29:02 I've got a guy who runs a team.
00:29:04 I've got about 50 people under me on the EXP right now.
00:29:07 And so they're doing great.
00:29:09 I help structure deals where they've got an issue, they'll call me.
00:29:12 Other than that, I'm building my business.
00:29:13 - What states do you work in?
00:29:14 - Georgia and Alabama.
00:29:15 - Georgia and Alabama.
00:29:16 - Yeah, Georgia and Alabama.
00:29:17 - Residential commercial.
00:29:18 - Residential commercial.
00:29:19 - So what's your view on the real estate market right now?
00:29:21 - Dude, it's crazy.
00:29:24 We're putting offers in on houses in Georgia.
00:29:26 We can't get them.
00:29:27 We're literally seeing 13, 14, 15 offers.
00:29:30 Again, it's almost like it was a year ago.
00:29:32 So I think sometimes when you hear some of the-
00:29:34 - Even at these high interest rates.
00:29:35 - It's crazy.
00:29:36 I mean, okay.
00:29:37 So I was a mortgage broker forever.
00:29:39 My interest rate on my own house back in '03, I bought,
00:29:42 it's about a half million dollar house in a gated community.
00:29:46 It's about a half million bucks.
00:29:47 I think my rate was like six and an eighth.
00:29:49 They're not that high.
00:29:51 We just came out of two and two and a half and two and five eighths
00:29:56 and two and seven.
00:29:57 That's insane.
00:29:58 - But it's hard to go.
00:29:59 Exposure leads to expansion.
00:30:00 Going back, it's hard not to see that.
00:30:02 - That's exactly right.
00:30:03 - I remember the payments.
00:30:04 - Yeah, yeah, yeah.
00:30:05 - 'Cause I'm trying to buy a bunch of real estate right now.
00:30:06 And I remember my first house, I had a first and a second.
00:30:09 It was back in the stated income or liar loans, '07.
00:30:13 And my first was like five and a half.
00:30:16 My second was like 11.
00:30:17 And I was fine with it.
00:30:20 Now it's like 11.
00:30:21 - Well, it's 'cause you get used to, you get comfortable
00:30:24 and you get used to things.
00:30:25 But I mean, right now we're, I mean, we really,
00:30:29 the values really aren't, 'cause they've dipped a little bit,
00:30:31 but not much.
00:30:32 And we're, I mean, literally I talked to Chase and my team.
00:30:36 We've got several clients we're working with,
00:30:39 buyers, agents right now.
00:30:40 And we're trying to find places that we can actually buy
00:30:42 that aren't either at list price,
00:30:44 or now we're even seeing them above list price.
00:30:46 - So do you think the market's gonna keep surging?
00:30:48 You think we're- - No, I don't know that.
00:30:49 I mean, it's not, there was a dip.
00:30:51 There was definitely a dip for about six months.
00:30:54 And this is all just happening in the last month.
00:30:56 I mean, literally I'm talking to them like,
00:30:57 "Dude, I've taken this client out.
00:30:59 We put X amount of offers in.
00:31:00 We can't get them."
00:31:02 And I even had him the other day, he called me.
00:31:03 This was a VA loan, ex-military guy.
00:31:07 And VA loans are historically harder to get,
00:31:11 especially if you've got multiple offers.
00:31:12 They're harder 'cause they take longer.
00:31:13 - Sure, so sellers don't like 'em.
00:31:15 - That's exactly right.
00:31:16 Sellers are like, "Nah."
00:31:17 So I said, "Listen, we need to get a good cover letter.
00:31:20 Where did this guy serve?
00:31:21 How did this guy serve?
00:31:22 What is, how's this gonna affect his family
00:31:23 if he gets his home?"
00:31:25 Like, those are the kind of things I do on the real estate side.
00:31:27 Like, how can we leverage- - Emotionally connect.
00:31:29 - How can we leverage ourself and put our client
00:31:31 in front of this seller to go,
00:31:34 "We did it last year.
00:31:35 I had a guy whose daughter lived in the subdivision
00:31:38 and she had some medical issues
00:31:40 and his ex-wife lived in the same subdivision.
00:31:42 And we actually were a few thousand dollars less
00:31:46 on the offer."
00:31:47 And the sellers actually came to us and said,
00:31:48 "Listen, we've got this offer on the table.
00:31:50 We didn't have an escalation clause.
00:31:52 We've got this offer.
00:31:53 We'd love for him to be in the subdivision
00:31:55 with his ex-wife and the daughter.
00:31:57 We know that would work for them.
00:31:59 And if you can match this offer, we'll do it."
00:32:01 Okay, and we closed the deal.
00:32:03 - That's amazing.
00:32:04 - Yeah.
00:32:05 - I actually just closed on my first Georgia property
00:32:07 in Athens.
00:32:08 - Oh, come on, man.
00:32:09 Well, I've got a good agent in Georgia if you need somebody.
00:32:11 - I'd love to talk to them
00:32:12 'cause I'm actually just putting an offer on another one.
00:32:15 I'm trying to pick up some property,
00:32:17 long-term rentals in the South.
00:32:19 - Athens is a great place.
00:32:20 - Yeah, University of Georgia.
00:32:21 I got four college students there.
00:32:22 I'm gonna fix it up a little bit,
00:32:24 just put a new roof on it.
00:32:25 I'm gonna hopefully keep renting it.
00:32:26 - Chase, who runs my team, lives 20 minutes from Athens.
00:32:29 - Oh, nice.
00:32:30 Where?
00:32:30 - In Banks County.
00:32:32 So Jefferson area.
00:32:33 Jefferson's about 20, 25 minutes from there.
00:32:36 - We're building a house
00:32:37 in the Georgia-South Carolina border at Lake Hartwell.
00:32:41 - Okay, so one of the agents I just brought on,
00:32:44 Christy and Aaron, they were one of the largest exit real,
00:32:47 they were the largest exit group in Atlanta.
00:32:50 49 agents, they just moved over under me at EXP
00:32:53 and they live on Lake Hartwell.
00:32:54 - Do they really?
00:32:55 - Yeah, they sure do.
00:32:56 - I don't know, I'd have to ask.
00:32:58 They've got a house there
00:32:58 and they've got one down right outside of Athens
00:33:02 at the Ritz Carlton place down there.
00:33:04 I can't remember what the name of it is,
00:33:05 but they're down there as well.
00:33:06 - I'm learning the South.
00:33:07 I'm not quite there completely.
00:33:10 So with your view of real estate,
00:33:13 'cause I think that this is gonna help a lot of listeners,
00:33:16 if you're a first-time buyer,
00:33:18 you're trying to break into real estate,
00:33:20 is now the time or is now the time to wait?
00:33:22 - I mean, I don't think you ever wait
00:33:24 when you buy real estate.
00:33:24 I wouldn't overpay for anything right now.
00:33:26 You know, if you-
00:33:27 - But how do you not, well, let me pepper that
00:33:29 because I think the struggle for a lot of people,
00:33:31 I was here, I mean, I'm trying to,
00:33:32 I'm just, I'm a beginner real estate guy.
00:33:34 I'm trying to do more 'cause I'm around too many
00:33:36 amazing people that crush it in real estate.
00:33:39 And it's hard when you look at the prices
00:33:41 because if you don't have the relationships
00:33:43 already in real estate, you don't have wholesalers,
00:33:44 you don't have, you're not getting the calls
00:33:46 from the pocket listings, you're going on Zillow
00:33:48 and you're seeing a house
00:33:49 that everyone already said no to,
00:33:50 all the smart money said no to,
00:33:52 seems overpriced already.
00:33:53 Or above what, maybe it's not fair for me to say overpriced,
00:33:57 high price.
00:33:58 - Right.
00:33:59 Well, I mean, we are on the high,
00:34:00 we still are on the high in the market.
00:34:02 And I don't know that you're gonna see,
00:34:04 I don't know that you're gonna see,
00:34:05 I mean, 'cause '07, '08 was a train wreck.
00:34:07 You said a lot of loans.
00:34:08 - Yes.
00:34:09 - And it really wasn't even just the conventional loans.
00:34:11 I mean, if you've seen the movie, "The Big Short."
00:34:13 - I haven't.
00:34:13 - That, oh, that guy, that movie's phenomenal.
00:34:15 It's about the guy in New York City
00:34:16 who looked at all the loans and went,
00:34:19 "Wow, you've got all these 3151 neg-am loans coming due.
00:34:23 "This is," so he shorted it and made billions.
00:34:27 And we don't have that now because they don't,
00:34:29 not a lot of those loans are available.
00:34:31 Really what happened in '07, '08 was,
00:34:33 and it wasn't even subprime
00:34:35 'cause they blamed it on subprime.
00:34:36 Listen, if you do a subprime loan,
00:34:37 somebody, you're charging them 10% interest
00:34:39 and your LTV's like 70%.
00:34:41 So if they do go out, you're gonna sell the house
00:34:43 and get your money back or make money.
00:34:45 - Sure.
00:34:45 - 'Cause, I mean, no bank wants,
00:34:46 they're not in the REO business, they don't want,
00:34:48 they don't want any real estate.
00:34:49 That's not what they're, not a real estate business,
00:34:50 they're in the banking business.
00:34:51 But I think now, excuse me, I think now it's different
00:34:54 because you're not gonna have massive foreclosures
00:34:57 and things like we did back in '07, '08.
00:35:00 I just think you just have to be wise and find somebody.
00:35:03 You know, when you use an agent,
00:35:05 I think it's 80%, high 70s, low 80% of all agents
00:35:10 only do two to three transactions a year.
00:35:13 - Seriously?
00:35:14 - Oh yeah.
00:35:14 So like, right, so what you're seeing right now is,
00:35:16 man, I've told my team this the other day,
00:35:19 is you're gonna see a thinning out of real estate agents.
00:35:21 Because, so even at Brent's Build event in August,
00:35:24 Tony Robbins got to speak, and Tony,
00:35:26 they're 4,400 of the top real estate agents in EXP.
00:35:28 It's fastest growing company in the world,
00:35:30 I mean, fastest growing real estate in the world,
00:35:32 84,000 agents now.
00:35:34 It's insane how fast it's growing.
00:35:36 And Tony got up and he goes,
00:35:39 you know, those of you guys that have been in real estate
00:35:41 for the last two, three, four years,
00:35:43 you literally have been shooting fish in a barrel.
00:35:45 You can wake up at 10 and go to bed at, you know,
00:35:48 at one o'clock in the morning,
00:35:49 you're gonna make a hundred grand.
00:35:50 You don't have to work hard.
00:35:52 Now, and Tony said, you're not in a down market,
00:35:54 you're in an average market.
00:35:55 And he's right.
00:35:56 This is an average real estate market.
00:35:58 And so what I've been preaching
00:35:59 and just really driving into my team is,
00:36:03 is now's the time to build your base.
00:36:06 Because you've got all the people that are like,
00:36:07 oh, this is work, I don't like work.
00:36:09 You know, oh, I gotta,
00:36:11 you mean I have to work to get clients?
00:36:13 I've gotta work to make a hundred grand?
00:36:14 They don't wanna do that.
00:36:16 Now's the time, it goes right back
00:36:17 to what we talked about at the beginning of the podcast.
00:36:20 Now's the time, add value.
00:36:22 - Yep.
00:36:23 - Send them birthday cards.
00:36:24 Send them handwritten cards.
00:36:26 Call them once every two to three weeks.
00:36:29 Hey Jeff, this is Ken at the Ken Johnson team.
00:36:32 Hey, just wanna check if you're interested
00:36:34 in the next, you know, three to six months
00:36:35 on buying or selling any real estate.
00:36:37 Or if you know anyone,
00:36:38 we'd love to be able to serve you and your family.
00:36:40 Oh, Ken, man, okay, great, man.
00:36:42 Listen, I'll touch base with you in a few weeks.
00:36:44 And you just, you gotta work.
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00:37:45 - I call that being pleasantly persistent.
00:37:47 I do that every Friday.
00:37:48 I have my causes that I'm after.
00:37:50 Some people say be a pain in the ass,
00:37:52 but it's better when you say pleasantly persistent.
00:37:54 And that is a success formula right there.
00:37:57 It has made me so much money,
00:37:59 because when you are pleasantly persistent,
00:38:01 even if I say no to you, it's not no forever,
00:38:03 it's no today.
00:38:04 You call me again in three weeks,
00:38:06 maybe things have changed.
00:38:07 Call me in six months, something's changed.
00:38:09 - My buddy in Arizona is the number one,
00:38:11 Michael Donald's the number one.
00:38:13 I met him through Bradley.
00:38:14 He's the number one door-to-door
00:38:16 solar cells guy in the world.
00:38:18 The number one.
00:38:19 When I heard him get announced at a place
00:38:21 we were speaking at, and I heard, I went,
00:38:23 you're the number one dude in the world?
00:38:24 Like, I mean, the number one guy in the world.
00:38:27 Like, as soon as he got through speaking,
00:38:28 I went, I made a big line.
00:38:29 I said, you're the number one guy in the world?
00:38:31 He's like, yeah, man, I'm the number one dude.
00:38:32 He's got all these door-to-door, con,
00:38:34 you know, door knocker, man of the year awards,
00:38:37 and Maxwell speaking, and Ed Milad,
00:38:39 and Brad speaking, all these events.
00:38:41 And I'm like, dude, I had him on my podcast.
00:38:44 And he said, it blew me away.
00:38:46 And I've had a lot of amazing guests on my podcast.
00:38:49 But this one line, I was like, he said,
00:38:52 Ken, every day before I go knock on doors,
00:38:55 I feel like I got to throw up in the bushes.
00:38:58 I'm like, what?
00:38:59 Dude, you're the number,
00:39:00 I mean, it's like Michael Jordan saying,
00:39:02 I'm scared to take the shot.
00:39:04 I'm like, what do you mean?
00:39:06 He's like, dude, I have to get a few no's
00:39:08 before the nervous feeling goes away.
00:39:10 And the problem is, is we don't like hearing no.
00:39:13 We don't like doing the work.
00:39:14 And the reality of it is,
00:39:16 is you're putting an offer out there,
00:39:18 just because they say no,
00:39:20 doesn't mean, number one, they don't like you.
00:39:22 Doesn't mean they think less of you.
00:39:24 Or doesn't mean they're not going to use you in the future.
00:39:27 But if you make that about relationship,
00:39:30 and how can I add value to you,
00:39:33 you know what they're going to do,
00:39:34 and it's top of mind marketing,
00:39:35 especially when it comes to real estate.
00:39:36 If you can make that about them,
00:39:38 and you adding value to them,
00:39:40 the next time they come around, they're going to do something.
00:39:42 You know what, they're going to use you.
00:39:43 And I tell my team,
00:39:45 now is a time for you to build your base of clientele,
00:39:48 because you're going to weed out
00:39:50 all these little real estate agents,
00:39:51 and all the people that are just wanting to do this,
00:39:52 because it's fun and easy.
00:39:54 And, you know, any soccer mom can make,
00:39:57 hoping I don't offend soccer moms,
00:39:59 any soccer mom can go out and make a hundred grand a year.
00:40:02 And it's just not that way anymore.
00:40:03 So now you got to put the work in.
00:40:04 But when the market rebounds the next 18 to 24 months,
00:40:07 it's cyclical.
00:40:08 It's been this way for 40 years, 50 years.
00:40:11 Once the market starts to rebound,
00:40:13 now you're going to have a pool and a base of clients.
00:40:16 It's going to be a lot larger than you had before,
00:40:17 and you can make more money than you've ever made before.
00:40:19 - So I have two final questions on real estate.
00:40:22 One, something you just said.
00:40:24 So you think we're in about 18 to 24 months,
00:40:25 the market will-
00:40:26 - That's the normal cycle.
00:40:28 Because I mean, we've been down for six months,
00:40:30 six to eight months.
00:40:31 - And it's usually three years down.
00:40:33 - Two, a couple of years down.
00:40:34 - And then-
00:40:35 - Two to three years.
00:40:36 - Because we've been in a decade of up.
00:40:38 - Oh yeah.
00:40:39 - I mean, yeah.
00:40:41 - 2011, I guess, 2011.
00:40:43 So that was what, three years?
00:40:44 It was '08, '09, so two and a half, three years,
00:40:46 it was down.
00:40:47 And it was only down, you know,
00:40:48 the biggest wealth transfers in history take place
00:40:51 during those recessions.
00:40:52 Watch what guys like you, guys like Brad,
00:40:55 guys like Grant, watch guys who have money,
00:40:58 guys like Vic Keller, watch what they're doing
00:41:00 and watch how they invest and just follow what they do.
00:41:04 Who is it?
00:41:07 Brandon Dawson from Carlin Ventures says,
00:41:09 "Model, mimic, and master."
00:41:11 Bradley always says, "Success leaves clues."
00:41:13 Just follow what they're doing.
00:41:14 It's not rocket science.
00:41:15 - Well, that's the purpose of the show, success formulas.
00:41:17 That's what I'm here to learn from you.
00:41:18 I wanna steal all that knowledge.
00:41:20 My final question on real estate.
00:41:21 What do you think interest rates do
00:41:22 in the next 12 to 18 months?
00:41:24 Especially being on the broker side, you must have-
00:41:27 - Yeah, I don't do it.
00:41:29 Obviously, I'm not a mortgage broker anymore,
00:41:30 I'm just a real estate guy.
00:41:31 - No, but you have that knowledge.
00:41:32 - Yeah, yeah, yeah.
00:41:33 - You're the best expert in the room.
00:41:35 - Yeah, so what they've done is,
00:41:37 they keep having to raise the interest rates,
00:41:39 the feds, the prime, because of inflation,
00:41:42 because we just printed a bunch of money for no reason,
00:41:44 which we, you know, that's both parties' fault.
00:41:47 I don't care what you say or who you vote for,
00:41:48 which aisle you fall on.
00:41:51 We keep making dumb decisions.
00:41:53 You make dumb decisions, you make stupid decisions,
00:41:56 you get stupid prizes.
00:41:58 But I just, so I think that,
00:42:01 I don't know, they're not gonna go crazy, I don't think.
00:42:03 I mean, we're in the sixes,
00:42:04 like mid to high sixes right now,
00:42:06 on 30-year fixed rates, I believe is where they're at,
00:42:08 at least the last time I talked
00:42:08 to one of my mortgage broker buddies.
00:42:11 They may go up a little bit, but I mean, they're gonna,
00:42:13 I don't know that we'll ever see two and,
00:42:15 you know, three quarters, or three.
00:42:17 - I have a vacation house in Big Bear,
00:42:18 it's 2.75% interest rate on a second home.
00:42:21 - That's insane, that's crazy.
00:42:22 - It's free, it's literally free money.
00:42:25 - Boy, if you wanna get on a political soapbox real quick,
00:42:27 you can talk about what they just did last week.
00:42:29 - What'd they do last week?
00:42:30 - Where people over 720 scores.
00:42:32 You're over 700 or over 720,
00:42:34 they're actually gonna dock you a percent.
00:42:35 You're gonna have to pay a loan fee of a percentage.
00:42:39 And if you're under 640, you actually get a rebate.
00:42:42 - Well, hold on.
00:42:43 - Of a percentage.
00:42:44 - I asked a friend of mine this, 'cause I read that.
00:42:45 - Yeah.
00:42:46 - And he said, the way we're reading it,
00:42:48 the way you just articulated it,
00:42:49 is not actually an accurate thing.
00:42:50 - Okay, well, that may not be right.
00:42:51 - So let me, let me.
00:42:52 - It may be correct.
00:42:53 - And I'm just repeating,
00:42:54 so this is not Jeff Finster knowledge.
00:42:56 I'm regurgitating.
00:42:58 I may butcher this, and what he told me may be false.
00:43:00 But he said, if you had a low credit score,
00:43:03 you used to always pay a higher premium.
00:43:05 - That's exactly right.
00:43:06 - You're now paying a lower, higher premium.
00:43:08 - Okay.
00:43:09 - It's going down a little bit.
00:43:09 They're making it not as painful.
00:43:11 - Gotcha, gotcha, gotcha.
00:43:11 - If you're in that upper score,
00:43:13 you just have a, you're not paying,
00:43:16 you're paying, the range of that penalty
00:43:19 just got spread larger.
00:43:21 So hypothetically, let's say if you have below a 700,
00:43:24 it's 2%.
00:43:25 - Right.
00:43:26 - 2% punishment.
00:43:27 And if you're above 700, there was no punishment.
00:43:30 Now it's below 600, it's like 1.8% punishment.
00:43:33 And 700 to 750 is a quarter percent punishment.
00:43:37 - Yeah, here's a success story.
00:43:37 - I don't know if that's true.
00:43:38 - Here's a success story or a success formula.
00:43:40 Don't reward people who don't get shit done.
00:43:42 - Yes.
00:43:44 - Don't reward people who don't want to work for it.
00:43:47 You don't do that with your kids.
00:43:50 - True.
00:43:50 - I just had Scott Donald, you got to connect with Scott.
00:43:53 - I would love to meet Scott.
00:43:53 - He's brilliant.
00:43:54 I mean, he's exited a couple of companies
00:43:55 for a hundred million plus,
00:43:57 and he just launched Gravy Stack.
00:44:00 - Gravy Stack.
00:44:00 - Gravy Stack.
00:44:01 It's a banking app for,
00:44:04 and he hired the number one, I guess, Japanese guy
00:44:08 to gamify banking for children,
00:44:11 teenagers, and now adults are even using it.
00:44:14 Just dropped his book.
00:44:15 I think it's going to be on
00:44:15 "New York Times" bestseller this week.
00:44:17 - I'll pick up a copy.
00:44:18 - I had him on my,
00:44:20 I had him, he actually came on my Wednesday night
00:44:22 community call, 'cause he's part of my mastermind,
00:44:24 and talked in this app that he's got,
00:44:26 they're looking at a billion dollar valuation
00:44:27 within two years.
00:44:29 And literally, what he talked about was,
00:44:32 he said on my podcast, or on my call,
00:44:35 is I come from four generations of entrepreneurs.
00:44:39 And he goes, every generation,
00:44:41 my great grandparents didn't pass money down.
00:44:44 They gave it to the widows and the poor.
00:44:46 What they taught down,
00:44:47 what they transferred down to every generation
00:44:50 was the ability and the understanding of value creation.
00:44:53 I create value everywhere I go.
00:44:56 He goes, with my kids,
00:44:57 they create value everywhere they go.
00:45:00 And this app that he's, it's absolutely unbelievable.
00:45:03 And it's not, you don't reward them just to reward them,
00:45:06 but you go create value.
00:45:08 It's what we talked about earlier off air.
00:45:10 You create value,
00:45:11 you help enough people get what they want,
00:45:13 you help people become the best version of themselves.
00:45:16 Dude, you're going to have everything you want.
00:45:18 - And more.
00:45:19 You're going to have things you don't even realize you want.
00:45:20 - And the fulfillment.
00:45:21 You can't put a price tag.
00:45:23 I don't care how much money you have,
00:45:25 the commas and zeros in your bank account,
00:45:27 the watch, the car, the house, the plane,
00:45:29 the this, that, the other,
00:45:31 none of that can equal
00:45:34 when you lay your head down on a pillow at nighttime
00:45:35 and you know you lived a day,
00:45:37 and you know, dude, Jeff Finster's my friend.
00:45:40 Dude, Dave Meltzer is my friend.
00:45:42 Like if I need Sharon Lecter,
00:45:43 I just texted Sharon last week.
00:45:45 If I need Sharon,
00:45:46 'cause I want her to come on one of my
00:45:47 Think and Grow Rich calls we're doing in June and July.
00:45:50 She's like, let me know when I'm on.
00:45:51 Like, man, I get to do this
00:45:53 and then use those relationships
00:45:55 and connect them with people
00:45:56 to make an impact and help people
00:45:57 become the best version of themselves.
00:45:59 Are you kidding me?
00:46:00 I get to do this.
00:46:02 This is what,
00:46:03 and I get to make great money
00:46:04 and hang out and go to San Diego and Calabasas
00:46:06 and do all these things.
00:46:08 When you lay your head down at night
00:46:09 and you can experience that level of fulfillment,
00:46:13 nothing touches it.
00:46:15 - I mean, you just gave me goosebumps.
00:46:19 So I got to preach on me.
00:46:20 It is something.
00:46:21 - I mean, I appreciate it
00:46:22 'cause I want to now pivot a little bit to GSD.
00:46:24 - Yeah.
00:46:26 - Give me the thesis.
00:46:28 - Helping business leaders build confidence,
00:46:30 gain clarity and create community.
00:46:32 - And more specifically, why Grow, Stack, Drive?
00:46:35 Why those three specific words?
00:46:36 - Well, so this is a long story
00:46:38 that really doesn't really have a great answer.
00:46:40 So in February, March of 2020, right before COVID hit,
00:46:44 I was going to do a conference in Atlanta.
00:46:46 I sat with my team, about six or seven of us,
00:46:49 all my guys, and we wrote on these big Post-it notes.
00:46:53 Each of us had our own Post-it note
00:46:55 and we wrote down like 25 of our favorite adjectives.
00:46:58 And so then each of us had to whittle it down to three.
00:47:01 And so we've got all the papers with circles on it.
00:47:03 And we went around the room,
00:47:05 we picked out the ones we liked,
00:47:06 we put them on separate,
00:47:07 and Grow, Stack and Drive were three of them.
00:47:09 That was going to be the name of our conference.
00:47:10 I had David Pollak,
00:47:11 my good friend from College Game Day,
00:47:12 coming in, he lives in Athens, where you're at.
00:47:14 He's a UGA legend.
00:47:17 I had Davey coming in, John Maxwell,
00:47:18 we're going to do this.
00:47:19 Well, then a week and a half later, COVID hits.
00:47:22 Everything shut down.
00:47:24 We were doing it at the Maxwell Leadership Institute
00:47:26 in Sugar Hill, right there in Gwinnett County in Atlanta,
00:47:29 is where my conference was going to be, the first one.
00:47:32 And so we called it Grow, Stack, Drive,
00:47:33 was the name of the conference.
00:47:34 COVID hit, we're like, oh man, the whole world's shutting down.
00:47:37 We need to do something now.
00:47:39 So I did two free webinars, or three weeks in a row,
00:47:43 I did webinars on,
00:47:45 and I just brought people that I knew in
00:47:47 to help people with EIDL loans and all the paycheck,
00:47:50 all the stuff that was happening that they were doing.
00:47:53 I brought them in and said, okay, by the way,
00:47:54 we're going to launch a coaching community next week.
00:47:57 It's 12 weeks, I think it was 399 bucks.
00:47:59 Like, now my community for a year is six grand.
00:48:02 It's 399, 397, we're going to do this.
00:48:05 And what are we going to call it?
00:48:06 We're going to call it, well, we got Grow, Stack, Drive,
00:48:07 we've already come up, that's what we're going to call it.
00:48:09 That's where Grow, Stack, Drive came from.
00:48:11 - I mean, I don't think that's a stupid answer.
00:48:12 I think that's an amazing answer,
00:48:13 because what you did, right,
00:48:15 is you guys identified those adjectives that mattered,
00:48:18 that connected to an emotion inside of you.
00:48:21 Because I love it.
00:48:22 When you think about those three words, we all need those.
00:48:25 We need to grow everything in our lives.
00:48:27 When you start doing that, then you start wind stacking
00:48:29 and stack them on top of each other and drive forward.
00:48:32 I love it.
00:48:33 And so coaching clients of yours,
00:48:35 not what your goal is,
00:48:38 because your goal is to help them, obviously.
00:48:40 But what do you think the goal of most of your students is
00:48:44 when they first come in?
00:48:45 Say I'm a student, I sign up, you're my new coach.
00:48:51 I'm assuming you asked me what my goals are.
00:48:53 What's the number one goal you hear
00:48:54 from the majority of your students?
00:48:56 - It's always revenue.
00:48:56 It's almost always revenue tied.
00:48:58 And every call we get in,
00:49:00 we do a Monday morning call called Kickstart Your Week
00:49:02 at 8 p.m. Eastern, and a Wednesday p.m. call at 8 p.m.
00:49:05 That's about an hour and 15 minutes.
00:49:07 We theme those out every month.
00:49:08 I have guests come on all the time.
00:49:10 Like this month, we're doing Confidence
00:49:12 by a good friend, Sean Swanner, who lives in Castle Rock,
00:49:14 who went with me to the Undercover Billionaire Bootcamp.
00:49:16 He's the only man in history to do the Explorers Grand Slam.
00:49:21 Climbed the highest peak of all seven continents,
00:49:23 including Everest,
00:49:24 skied to the North Pole and the South Pole.
00:49:26 They just did a hour-long documentary
00:49:29 on Amazon Prime called True North.
00:49:30 He's the only man in the history of the world
00:49:32 to do it with one lung.
00:49:33 Two cancer- - One lung?
00:49:34 - Two cancer diagnoses at 14, terminal,
00:49:37 16, a different kind of cancer.
00:49:39 At 16, they said you got two weeks left to live.
00:49:41 And they took one of your lungs out at 16 years old,
00:49:43 and he did the Explorers Grand Slam.
00:49:45 - How did he, wait.
00:49:46 - It's an, it is an-
00:49:48 - Am I gonna learn this by watching?
00:49:49 - It is, the story is,
00:49:50 if you watch True North on Amazon Prime, it's unbelievable.
00:49:52 - I'm gonna watch it today.
00:49:53 - Dude, it is, you'll get some clean eggs,
00:49:55 'cause you're gonna cry.
00:49:56 - Yeah?
00:49:57 - And he does it for cancer survivors.
00:49:57 Like when he went to the top of Everest,
00:49:59 he's got a flag that he takes with him
00:50:01 with all these cancer survivors
00:50:02 or people that have lost people to cancer,
00:50:04 and he mounted it on the top of Everest.
00:50:06 Got on a satellite phone and called his mom
00:50:08 and said, "Mom, I'm on the top of the world."
00:50:10 - Wow.
00:50:11 - So how do you, how do we do what we do?
00:50:14 I have guys like that that hop on my call,
00:50:16 and we talk about how to build confidence this month.
00:50:19 And I got him, dude, the friends I have, it's insane.
00:50:22 I did my whole talk at Undercover Billionaire Bootcamp,
00:50:25 and I brought him up on stage.
00:50:26 I said, "Guys, listen, I brought an object
00:50:27 "listen with me today."
00:50:28 And I brought him up, and I said,
00:50:29 "Sean, tell everybody who you are."
00:50:30 And they're like, "Are you kidding me?
00:50:33 "Like you just hang, these guys just hang out with you
00:50:35 "everywhere you go?"
00:50:37 And I'm like, "Yeah, do you think I look at a guy like Sean
00:50:39 "and I think, man, it's gonna be hard for us
00:50:42 "to do 500 or 1,000 people
00:50:43 "at our career conference this year.
00:50:44 "Are you freaking kidding me?"
00:50:45 He told me last week, he was like,
00:50:46 "Dude, I think I wanna, I told my wife
00:50:47 "I wanna do Everest with no oxygen."
00:50:50 I'm like, "Bro, you have one lung."
00:50:51 I'm like, "Dude, you have one lung."
00:50:53 He's like, "I know, man.
00:50:54 "Can you imagine how awesome that would be
00:50:55 "to be able to do that?"
00:50:57 I'm like, I'm like, okay, I do not think big enough.
00:51:01 But yeah, but that's what we do.
00:51:03 It's always revenue.
00:51:04 We always kick our call off with revenue goals.
00:51:07 Tell me a revenue wins.
00:51:08 Where did you win this weekend revenue?
00:51:11 But what happens is there's a transition
00:51:14 to where when people come in, and I see it through,
00:51:17 I see it throughout all the different coaching circles now,
00:51:20 'cause our thing has been, I pastored for 15 years.
00:51:23 Dude, I'm gonna help you build community
00:51:25 and build relationships that are gonna help you
00:51:27 become the best man and the best version of who you are.
00:51:30 So you don't have to worry if you go out
00:51:32 and make $5 million, you're not gonna lose your family.
00:51:34 You're not gonna worry about making dumb decisions
00:51:37 that are gonna cost you everything.
00:51:39 Dude, I could line 'em up.
00:51:41 So we share that, but what happens is
00:51:42 there's always a transition to where
00:51:46 they go from revenue goals, and I keep the revenue
00:51:48 right in front of everybody all the time,
00:51:49 'cause that really is, I can't help people,
00:51:52 I can't help a Waffle House waitress,
00:51:54 or I can't give to this cause,
00:51:56 or I can't give to this thing
00:51:57 if I don't have enough money to pay my lab bill
00:51:59 and I'm worried about how I'm gonna send my kids to college.
00:52:02 But I see 'em transition into understanding
00:52:04 the importance of relationships and community.
00:52:08 And when they do that, and that light bulb,
00:52:10 that aha moment kicks in, it's a game changer for 'em.
00:52:14 - I can see it lights you up too.
00:52:15 - Yeah, it does.
00:52:16 - I mean, of all the things you just said,
00:52:17 when you just said that, I saw the light bulb go with you.
00:52:19 It fires you up.
00:52:20 - Yeah, it does.
00:52:21 - And your podcast, As a Leader Grows,
00:52:24 first of all, the name's amazing.
00:52:25 - Yeah, thank you.
00:52:26 - I got to be a guest on that show.
00:52:27 That was our first time we got to meet.
00:52:29 How many episodes have you done now?
00:52:32 - Oh, I have no idea, dude.
00:52:33 - You do one a week, right?
00:52:34 - Two a week.
00:52:35 So I do a Coaching with Ken every Monday morning
00:52:37 that I drop.
00:52:38 It's just me and my mom.
00:52:38 - But I mean, when you have a guest, one a week.
00:52:40 - Yeah, I do a guest,
00:52:41 and then I drop a guest every Wednesday.
00:52:43 - Every Wednesday.
00:52:44 You've been doing it for how many years?
00:52:46 - Two and a half, three.
00:52:47 So there's several hundred episodes I've got, yeah.
00:52:50 - Being on this side of the table,
00:52:51 it's a different side of the table.
00:52:53 - Yeah, and I just dropped one
00:52:54 with my good friend Alex Morton.
00:52:56 And Alex and I got connected through Gary Bracken.
00:52:58 We just got connected.
00:52:59 I text him, and dude, now we've become close.
00:53:03 Dude, who do you need to know?
00:53:04 And I'm sending people,
00:53:05 Alex, you need to know this guy.
00:53:07 Boom, and I'm connecting them.
00:53:08 - Yep. - Yeah.
00:53:09 - So what is the big goal?
00:53:11 What is your BHAG this year?
00:53:13 - Well, I've got 5,100, 500, and 1,000.
00:53:17 You know, and if we can hit those,
00:53:18 and it's 5.192 million in revenue.
00:53:21 But if we can- - That's a goal,
00:53:22 but what's your BHAG?
00:53:23 - Ah.
00:53:24 - 'Cause I know- - I'm getting married.
00:53:25 I'm getting married 11/11.
00:53:27 - Are you? - Yes, I am.
00:53:29 - Hey. - I'm getting married 11/11.
00:53:30 Thanks, bro.
00:53:31 - That's exciting. - Yeah, so that's super-
00:53:33 - Congratulations. - That's super cool,
00:53:34 and a whole story for a whole crazy story
00:53:37 for another day just on my journey.
00:53:39 I actually had my therapist at Create this year,
00:53:41 and I had Lauren get up.
00:53:42 She's a somatic therapist.
00:53:44 - What does that mean, somatic therapist?
00:53:45 - She teaches you how to control
00:53:46 your central nervous system.
00:53:47 So when you've had trauma in the past,
00:53:50 she teaches you how to.
00:53:51 So a year ago, I know we don't have a ton of time,
00:53:54 but I'll get this really, really quick.
00:53:56 A year ago, I walked in- - Give me the meat, though.
00:53:58 I don't have a ton of time. - Yeah, I walk into my,
00:53:59 I walk into my therapist in Birmingham, Alabama, Maxine.
00:54:04 She's about a 60-year-old black lady.
00:54:05 I tell everybody she's a mild version of Madea.
00:54:08 She's hilarious.
00:54:09 Every time I walk in, she's like,
00:54:10 "Honey, you're praying in the Spirit this week.
00:54:12 "How are you and Jesus doing?"
00:54:13 I'm like, "I'm doing good, Maxine.
00:54:14 "We're good."
00:54:15 And I walk in the very first time,
00:54:16 I walk in her office, and she looks at me,
00:54:18 and she goes, she goes, "Tell me your story."
00:54:21 And I saw I was born in Detroit, eight years old.
00:54:23 My parents got divorced, second grade.
00:54:24 Sixth grade, my mom moved us to Georgia.
00:54:27 From sixth grade to my senior year of high school,
00:54:29 I moved to my dad's six different times.
00:54:31 I went to 12 schools,
00:54:32 and I went to six different high schools.
00:54:34 She's writing in her little therapist notebook,
00:54:36 and she looks up, and she goes, "Why in the world
00:54:37 "would you wanna move so many times?
00:54:38 "What made you wanna do that?"
00:54:39 And I told her, I said, "Maxine, I didn't have a choice."
00:54:42 I said, every time I got in trouble,
00:54:44 my mom would say, "Go pack a bag."
00:54:45 And I had 24 to 48 hours.
00:54:47 I was on a bus plane, and my mom was on,
00:54:49 my dad was on the way to pick me up from Michigan.
00:54:52 And she wrote in her journal for just a second,
00:54:54 and then she asked me this question.
00:54:55 Second biggest aha moment in my life,
00:54:56 outside of August of '93, when I gave my life to Christ.
00:54:59 She said, "How do you think that's had an impact
00:55:01 "on the women who are supposed to love and protect you
00:55:03 "your whole life?"
00:55:04 And I lost it.
00:55:06 And I went back in my mind three weeks earlier,
00:55:09 I was dating a girl in San Francisco that I love dearly,
00:55:12 and she picked me up at the airport.
00:55:13 We didn't even make it out of San Francisco.
00:55:15 And I got, she said something to me, I got triggered.
00:55:18 I said, "Pull the car over."
00:55:19 I got my bag, and I left.
00:55:20 And here was a 53-year-old man living out the trauma
00:55:24 of a 13-year-old boy.
00:55:26 Except now, you're not gonna tell me to leave.
00:55:28 I'm packing my bag, and I'm leaving before you tell me.
00:55:31 And so I spent a year walking through
00:55:34 with two different therapists,
00:55:36 walking through that trauma I went through as a kid,
00:55:38 reading books, Gabby Bernstein's book,
00:55:41 my good friend G.S. Youngblood's book
00:55:43 on the masculine relationship.
00:55:45 Reading books and really becoming the best version
00:55:48 of who Ken is, and the moment I did,
00:55:50 and the moment I walked through these things,
00:55:51 and I know it sounds goofy, literally walked right into,
00:55:55 and for the first time in 30 years,
00:55:57 wasn't looking for a relationship,
00:55:59 walked right into a woman, and I was like,
00:56:03 "It's so crazy, dude."
00:56:04 We got introduced by a mutual friend at an event in Cabo.
00:56:08 The second or third day, I'm telling her that story,
00:56:10 and I'm talking about my therapist, Lauren,
00:56:11 who lives in Nashville, where she's from.
00:56:13 The third or fourth day, I let her read this paper I wrote
00:56:17 on my ideal partner.
00:56:18 Starts with Proverbs 31, woman,
00:56:20 and all these different characteristics of a woman.
00:56:22 She looks at me, and she goes, "I'm all these things."
00:56:25 I said, "Okay."
00:56:27 I said, "Okay."
00:56:28 The next day, she goes, "By the way,
00:56:29 "what's your therapist's last name?"
00:56:31 I said, "Zahler."
00:56:32 She goes, "Lauren's also my therapist."
00:56:34 She said, "I went through her whole..."
00:56:36 I know, bro, I was like, "You gotta be kidding me."
00:56:38 We're sitting there in Cabo.
00:56:40 I take a picture of us, and I send it to Lauren,
00:56:42 who speaks at my conference, and Lauren goes, "Shut up."
00:56:45 And I'm like, "You can't make it up."
00:56:48 And she didn't come around until I did the work.
00:56:52 I didn't come around for her until she did the work.
00:56:55 And literally, in weeks, I'm like, "Oh my gosh,
00:56:59 "this is the woman I'm gonna marry."
00:57:01 And I told her, I said, "You know I wanna marry you."
00:57:03 She said, "Yeah."
00:57:03 She said, "God told me you were gonna ask Him
00:57:05 "when you asked to say yes."
00:57:07 I said, "Well, I'm asking."
00:57:09 So yeah, so I'm getting married to 11-11.
00:57:10 How's that for a B-Hag?
00:57:12 - That's a great, great B-Hag.
00:57:15 That's incredible.
00:57:16 - Yeah, unbelievable, dude.
00:57:18 It has been an unbelievable two and a half, three years.
00:57:21 God is so good.
00:57:22 The people I get to spend time with, dude, are unbelievable.
00:57:25 - So let's end with, do you have clearly defined
00:57:28 success formula or core values?
00:57:30 - Yes.
00:57:31 - What are they?
00:57:32 - Core five.
00:57:33 My core five are faith, health, relationship,
00:57:34 business, and finances.
00:57:36 And I tell everybody, faith, health, and relationships,
00:57:39 that's my morning routine.
00:57:40 Soon as I get up in the morning, I grab my phone.
00:57:42 I did it this morning.
00:57:43 Go straight to my worship song.
00:57:45 I post it on Instagram.
00:57:45 - You do, 'cause I always like to,
00:57:47 the ones I, I always give the--
00:57:49 - I always do it.
00:57:49 The little, the hands raised, the hand raising, yep.
00:57:51 - The slider.
00:57:52 - Yep, I do the slide.
00:57:53 And so I do that.
00:57:55 I go straight to my YouVersion Bible app.
00:57:57 And I think we just finished up something
00:57:59 in the book of Matthew today.
00:58:01 Soon as I'm done, that goes straight to my six guys.
00:58:03 And it goes straight to my 14 year old.
00:58:05 And so I send that to them.
00:58:07 And then it's faith, health.
00:58:08 I'm in the gym every single,
00:58:10 I've lost 82 pounds in three years.
00:58:12 Come on, baby.
00:58:13 I mean, you look good.
00:58:14 As soon as I walked in, I'm like, dude, dude, Jeff, you're--
00:58:15 - Small shirts.
00:58:16 - Yeah, that's bullshit.
00:58:17 But anyway, you may want to beep that out.
00:58:19 - No, we're good.
00:58:20 - Small shirts, no, dude, you've been putting in work.
00:58:22 And so faith, health.
00:58:23 And then it's relationships.
00:58:25 I'm texting people.
00:58:25 I'm involved in people's lives before 7 a.m.,
00:58:29 adding value.
00:58:30 Faith, health, relationships, business, and finances.
00:58:33 And then, man, once work starts,
00:58:35 it's relationship, business, and finances
00:58:37 the rest of the day.
00:58:38 And I color code my calendar,
00:58:40 and I know exactly what I'm doing every single day.
00:58:42 And so that's it, man, our core five.
00:58:44 And so every time we do a conference,
00:58:46 every time I do a mastermind,
00:58:47 we start with faith and we work all the way
00:58:49 through the core five to the end of the conference
00:58:51 or the mastermind.
00:58:52 - And you know, I haven't heard it the way you just said it
00:58:54 'cause I'm thinking about my success formula,
00:58:56 my five core values.
00:58:58 And they're make friends, have fun.
00:59:01 Number three is take immediate decisive action.
00:59:04 Number four is Kaizen to get 1% better every day.
00:59:07 And number five is be change ready.
00:59:10 And I'm trying to think how I would apply those
00:59:11 to those five of yours.
00:59:13 And I can see a bunch of them in there.
00:59:15 I don't think I have, I don't have a faith one.
00:59:18 I struggle with that.
00:59:19 - Yeah, it's okay.
00:59:20 - That's why I asked you that question at the beginning.
00:59:21 I'm not a religious guy.
00:59:22 - Yeah, neither am I.
00:59:24 - I've never had the feeling that I hear so much
00:59:27 of other people have had.
00:59:28 I've never had that connection.
00:59:30 And we're not, this isn't a religious show
00:59:31 or a faith show, but faith is,
00:59:33 faith is when you don't have it
00:59:35 or you haven't had that feeling
00:59:37 or you haven't really been able to connect
00:59:39 in some bigger way, it's kind of hard to understand.
00:59:44 Right?
00:59:45 So that's the one I don't see.
00:59:46 - It's like trying to explain to somebody
00:59:47 what it feels like to make a million dollars
00:59:49 and they've never made a million dollars.
00:59:50 You can't explain it.
00:59:52 Or any kind of-
00:59:53 - It's more quantifiable.
00:59:54 I would say it's more like love.
00:59:56 - Yeah, yeah, yeah.
00:59:56 - Because you've never been in love before.
00:59:58 'Cause love will make you do a whole lot of things
01:00:01 based on, it's a version of faith, isn't it?
01:00:04 - Yes, it is, my friend.
01:00:05 Yes, it is.
01:00:06 - But Ken, dude, thank you so much for coming, man.
01:00:08 I mean, honestly, like I said to you on the phone,
01:00:10 I don't know, two, three months ago, I said,
01:00:12 whatever you can come, I want you out here.
01:00:14 And you said, Jeff, I'll be there.
01:00:15 And you're a man of your word.
01:00:16 And it's been a friendship I've been so honored
01:00:19 and privileged to have with you over the last three years.
01:00:22 Like I said, I've spoken at hundreds of conferences
01:00:24 and hundreds of events
01:00:25 and that small intimate event of yours,
01:00:27 that early event when I got to spend time with you
01:00:30 and Carlos and Torrey.
01:00:32 - Yeah, Torrey Cruz.
01:00:33 - Yeah, and just the other bunch of great people
01:00:36 that were there.
01:00:37 It's rare, unfortunately it's rare.
01:00:40 But that day I left and I'm like, I love Ken.
01:00:44 I wanna know more of Ken.
01:00:46 I wanna be around Ken.
01:00:48 So for those listening, Ken is so clear on his mission.
01:00:51 GSD is something that you should all look at,
01:00:54 not just because Ken's gonna add a ton of value
01:00:57 and make you more successful and help you gain clarity,
01:01:00 build confidence and create a community,
01:01:02 but because it's also be around successful people.
01:01:06 That exposure is gonna expand your capability
01:01:08 and you're gonna be a better version of yourself.
01:01:10 And Ken's on a mission to help a million people
01:01:12 and I love it.
01:01:13 - Love it, man.
01:01:14 Appreciate you, bro. - Thank you.
01:01:15 - Yeah.
01:01:15 - Thank you so much for listening.
01:01:18 If you're looking to level up
01:01:19 your relationship capital game,
01:01:20 then take a minute and text the word Jeff to 33777
01:01:25 for a free copy of my Network to Millions playbook.
01:01:29 The link will also be provided in the show notes below.
01:01:31 See you guys next time.
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