Boosted by healthier lifestyles and the influence of social media, more young people are now embracing mindful drinking and they're increasingly aware of what and how much booze they consume.
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00:00 Christmas is a time for celebrations, with family, friends and work colleagues all getting together.
00:07 Alcohol consumption skyrockets during the holidays, but more and more young people are switching from binge drinking to mindful drinking, a way of being more aware of what and how much you consume.
00:20 It's a bit embarrassing, it's a bit cringy to see yourself in these situations, like being extremely drunk. You can be recorded and then it goes viral, so it's better to be more aware of where you are, who you're with and what you're doing.
00:35 According to the World Health Organization, heavy episodic drinking among Europeans under 25 has fallen more than 10 points since the year 2000. Young people are taking greater care of their physical and mental health, and also their personal image.
00:52 I prioritize other things in my life, like making a plan in the morning, which if I was hungover, I probably wouldn't do.
01:01 In Spain, 15% of those under the age of 24 do not drink, but they still face social pressure.
01:10 My excuse is always, I don't drink for health reasons, so then no one bothers me.
01:16 Mindful drinking is a global phenomenon that floods social media with hashtags. Drinking in moderation has become a viral challenge for many young people.
01:26 Their relationship with social media has to do with the positive feedback they receive, the likes they get.
01:33 And this feedback of "I haven't been drinking" or "I've managed to reduce my alcohol consumption" is important to them because they receive recognition in form of a reward from their followers or from the people with whom they share networks.
01:50 The rise of cocktail bars like this shows a change in consumption trends towards higher quality and lower quantity.
01:59 Where you can enjoy a conventional cocktail and alternate if you want with a mocktail from its extensive menu of non-alcoholic options.
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