Awal November tahun ini, Yoona raih pendanaan dari investor awal Tokopedia. Putaran pendanaan untuk Yoona dipimpin oleh CyberAgent Capital, perusahaan modal ventura yang turut berperan dalam investasi tahap awal Tokopedia, Coda Payment, KakaoTalk, dan lain-lain.
Sejumlah investor lainnya juga terlibat dalam pendanaan ini, termasuk Amanda Cole dan Metha Trisnawati dari Sayurbox, Ardi Setiadharma dari Prasetia Dwidharma, serta MD Capital.
Sejumlah investor lainnya juga terlibat dalam pendanaan ini, termasuk Amanda Cole dan Metha Trisnawati dari Sayurbox, Ardi Setiadharma dari Prasetia Dwidharma, serta MD Capital.
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TVTranscript
00:00 Thank you for joining us in CreateUp with me, Prisa Sompodadu and my colleague.
00:04 Wiki Adrian and we will discuss about the opportunity of the start-up market for organic beauty products and also femtech in general.
00:11 We will discuss with Mrs. Susan Anggra, who is the CEO of Yuna. How are you, Mrs. Susan?
00:17 How are you, Wiki and Prisa?
00:20 I'm fine.
00:21 Thank you for joining us in CreateUp. What inspires you to create Yuna? Do you have any personal experience?
00:29 Yuna comes from a very simple idea.
00:34 Women should not compromise on their own health.
00:39 Specifically, in terms of menstruation.
00:43 Actually, 8 out of 10 women in Indonesia experience skin irritation in their private area when menstruating or having periods.
00:53 However, we never hear about this because it is a silent problem.
00:58 It is never discussed because there may be stigma, taboo, and shame.
01:02 Coincidentally, I experienced this irritation myself since I first got my period until about 5 years ago.
01:08 The moment of truth for me was when my daughter prepared her first period.
01:14 Coincidentally, she has sensitive skin.
01:18 So, I thought that if I already experienced irritation when menstruating, it might be worse for her.
01:27 That was the moment of truth, the starting point.
01:31 I started doing research on what actually causes skin irritation.
01:37 Why am I already this old?
01:40 Why didn't I know about this?
01:41 I never had education about this.
01:43 And it's a bit embarrassing to talk about it.
01:48 I started researching about the best menstruation product.
01:55 I think that was the beginning.
01:57 That's the inspiration.
01:58 But if we look at the existing products, what are the shortcomings of the existing women's care products?
02:07 And what solutions were offered by Yuna, Mrs. Susan?
02:10 Okay, noted.
02:12 We also did research.
02:14 Most of the products in the market, not only in Indonesia, but also in other countries,
02:19 are made from cotton material mixed with plastic and sometimes recycled materials.
02:26 That's right.
02:27 These materials usually have to go through a bleaching process.
02:31 Bleaching uses chemical materials.
02:34 These chemical materials, specifically for the skin that is very sensitive,
02:39 will immediately have an instant impact, which is skin irritation.
02:43 But I also saw through the research, that besides skin irritation, which is a short-term,
02:49 there is also a long-term effect that we should avoid or prevent.
02:56 From these chemical materials, through bleaching, there is a signal that is produced, which is dioxin.
03:02 Okay, so that's the problem.
03:04 That's right. This dioxin is carcinogenic.
03:07 So, in the long run, it will increase our risk if we continue to be exposed to these carcinogenic materials.
03:15 Okay.
03:16 Therefore, through a fairly long research, through Yuna, for quite a few years,
03:24 we launched a wrapping product using 100% organic cotton.
03:28 So, it doesn't contain plastic, not from recycled materials, so it doesn't need to be whitened.
03:34 Sometimes, maybe recycled or other materials, the color is maybe blunt, maybe not all white.
03:41 That's why they go through bleaching.
03:43 Yuna uses 100% organic cotton material and this is complete with organic certification.
03:48 This does not contain bleach or chlorine, so it's safe for the skin.
03:53 Okay.
03:54 So, there are many people who use it because they use it once, so sometimes the production is the same as you said.
04:04 But from Yuna herself, is this product just the usual one or is there also a tampon?
04:13 Okay.
04:15 Currently, we only provide disposable wrapping products.
04:19 There is no tampon at all.
04:21 I see that the Indonesian market is still a majority on this product.
04:26 For now, the focus is still there.
04:28 Okay.
04:29 You just said that the business itself from Yuna, Femtech, and so far, only in wrapping products.
04:36 What will it be like in the future?
04:37 We will discuss the next session, Mrs. Susan.
04:40 And in the next session, we will be back.
04:43 We are still talking with Mrs. Susan Anggra, the CEO of Yuna.
04:47 Okay, so we will talk about her experience, then the understanding of the Indonesian people, especially women, of course.
04:53 They want a healthy product.
04:54 Yuna, can we meet you anywhere?
04:59 And what has been the development of Yuna's production since 2023?
05:04 It started in 2020, right?
05:06 We first launched the product in 2022, half a year ago.
05:13 We are still very new, it's been a year and a half.
05:17 Currently, Yuna can be found both online and offline, in the marketplace and our web commerce.
05:24 Then, offline, it can be found in supermarkets, mini markets, specialty stores, such as Alphamidi,
05:31 in Sosiola, KKV, Jogja Supermarket, Botemart, and so on.
05:36 For the details, you can find it on our website.
05:39 Okay.
05:40 In terms of production, the animosity is beyond our expectations.
05:47 We have had a few times when we run out of goods, because it turns out that the demand from the consumers is very high.
05:54 When we talked about the silent problem earlier, there were many women who related.
06:00 And what is very interesting is that when they try Yuna's product, they don't go back to the old product.
06:06 So, the stickiness is very high.
06:08 What makes them very loyal to our product is because when they try Yuna's product,
06:14 it turns out that it can be done without stickiness when it's a period.
06:17 Currently, we have around 200,000 packaging in one year.
06:23 200,000 packaging in one year. Wow, that's amazing.
06:26 Okay, if you look at the existing brands, why did they become an option?
06:32 Because it's very easy to get and in terms of price, it's very cheap.
06:40 How did Yuna see this and what was then offered by Yuna in terms of accessibility, product and price?
06:51 Okay, if we look at the packaging products from the behavior shopper or consumer,
06:57 they may not specifically see the packaging as a material that they have to consider.
07:03 It's the same as when they buy skin care.
07:06 Skin care has a long and detailed consideration.
07:10 They still consider the packaging as part of monthly grocery shopping.
07:14 So, maybe, they don't really care what's inside and so on.
07:21 So, we convey education to them.
07:24 And actually, interestingly, in terms of price,
07:29 Yuna's product price ranges from IDR 20,000 to IDR 30,000.
07:34 It's still very affordable.
07:36 But compared to other products, there are some that are priced below IDR 20,000.
07:40 So, is this a product that is very expensive for a better product or more premium or organic?
07:48 In terms of cash outlay, actually, no.
07:50 Therefore, their resistance to try this product is very low.
07:55 When they fail up about health issues and also offers that are not good for the product.
08:02 Because even if it's not organic, actually, there are many more expensive products out there.
08:06 But this is organic and the price is already IDR 30,000.
08:08 So, it's actually very affordable for my experience as a woman, Wiki.
08:13 Yes, because in terms of value or benefits, it is also realized.
08:17 Okay, the market response has been announced.
08:20 If we talk about Femtech itself, this is a kind of business ecosystem that will be developed by Yuna.
08:29 Moreover, in early November, they just received the funding.
08:33 What will the future look like?
08:36 The development of the product or maybe the services provided to the consumer?
08:39 Ms. Susan.
08:41 Okay, at the moment, for the short term, our focus is to expand our distribution network in Indonesia.
08:47 Currently, both online and offline.
08:50 Secondly, we will immediately introduce a new product regimen in the period care to complete this category of period care.
08:58 In terms of products, then in terms of digital services, we also have an e-commerce platform and our website.
09:06 In addition to providing products, our mission is to provide education and clear information about women's health.
09:14 Through our website, there are many information modules about this.
09:19 For example, my daughter just wants to get a period.
09:25 When looking for information about periods, looking in the web browser, for example, the material is very scattered.
09:31 On our website, it is very well organized with the complete modules that they need to know about women's health.
09:41 Then, in addition, there are also sales features available on our web commerce.
09:48 These future features will also be developed through this funding.
09:52 In addition, for the long term, maybe I will add a little bit for the long term,
09:57 we see that the Beyond Indonesia market is very interesting and very suitable for Yuna.
10:05 So maybe we target Southeast Asia as a market development.
10:10 Okay, local products are getting more global, right?
10:14 Hopefully this can be achieved, especially to be able to grab the same understanding from women or the target market in Indonesia
10:22 so that the production increases and empowers many workers.
10:28 Okay, Ms. Susan, thank you for joining us at Creative Success for Yuna and also friends there.
10:35 I always see you.
10:37 See you.
10:38 Thank you.
10:40 Thank you.
10:41 That's the presentation this morning.
10:45 We will show you again the information about Samsung, which is the top gainer and top loser in the middle of the IHSG.
10:52 This morning, the significant increase in IHSG, after about 28 minutes of the first session,
10:59 still increased 1.33% or 91 points, 6,948, with the Rupiah at 15,474, increased 1.51% against the US dollar.
11:14 Okay, the top gainers in the middle are Nato, then Heli, Care, and also Arto.
11:18 And the movement and also the last level can be seen on the television screen.
11:22 For Nato, the top losers are MANN, Cyber, MRAT, and OASA.
11:28 With the movement and also the last level can be seen on the television screen.
11:33 That's it, Mr. Mir, ladies and gentlemen, who are the gainers and losers so far.
11:38 And we have accompanied you for 90 minutes in Power Breakfast.
11:42 In the end, I'm Pris, Sasso Modatu.
11:44 That's it, Adrian. See you.
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