Ife Olowu is leading the AR revolution in Nigeria - through his art. The artist from Lagos has been able to curve a niche for himself through the effective application of digital technology to his works, with most of his paintings fetching up $10,000 each.
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00:00 [MUSIC PLAYING]
00:03 When I started with an area, I was interested and captivated
00:23 by it.
00:23 I said, oh, OK, I like this technology.
00:26 How do I infuse it to my artwork to make myself stand out,
00:30 basically?
00:31 So I researched AR, and I saw the possibilities
00:35 of transforming a traditional painting to come to life.
00:39 [MUSIC PLAYING]
00:42,
01:11 This artwork, though I've never seen artwork like this before,
01:14 but this is my first time seeing this.
01:17 Art has always been my thing.
01:18 I've always loved to do it, but it's really amazing
01:21 seeing someone bringing it to life.
01:24 I was really amazed and wowed seeing it come
01:26 to life for the first time.
01:27 [INAUDIBLE]
01:30 [MUSIC PLAYING]
01:34 We deserve the experience.
01:37 [MUSIC PLAYING]