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  • 1/24/2008
Amid the wall-to-wall sound during next Sunday's SuperBowl, one commercial from PepsiCo could send some viewers grabbing for their remotes to check whether they'd accidentally hit the mute button. The pre-game advertisement features a joke that originates from the deaf community and will play out on screen over 60 seconds of total silence, a veritable eternity when it comes to the noisiness of Super Bowl ads.
Check out this behind the scenes video!

For more info, go to: http://www.pepsiusa.com/bobshouse/
Produced by On The Scene Productions

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