Five minutes of junk food advertising ‘leads children to eat 130 extra calories’ according to research from the University of Liverpool.
Category
🗞
NewsTranscript
00:00Five minutes of junk food advertising results in children consuming 130 extra calories a day, researchers say.
00:07A study found that advertising and marketing across platforms such as social media, TV and podcasts all had a similar effect.
00:14The research, which has not yet been published in a peer-reviewed journal, was presented at the European Congress on Obesity in Malaga.
00:22The study found that 7 to 15-year-olds exposed to five minutes of adverts for foods high in saturated fat, sugar and salt
00:28consumed on average 130 extra calories a day, the equivalent of a small chocolate bar.
00:34Lead author Professor Emma Boyland from the University of Liverpool said even short exposure to marketing of foods high in fat, salt and sugar
00:42can drive excess calorie consumption and potentially weight gain, particularly in young people who are more susceptible to advertising
00:49and whose eating patterns influence their lifelong health.
00:53The research included 240 children aged 7 to 15.
00:57analysis showed following exposure to high in saturated fat, sugar and salt food ads, children consumed an extra 58 calories in snacks,
01:05more lunch, an extra 72 calories and more food overall than after exposure to non-food advertising.
01:11Those children with a higher body mass index also showed a greater responsivity to food adverts.
01:18Experts found the government is introducing a ban on the targeting of junk food adverts at children from October this year.
01:25It's estimated this will prevent thousands of cases of childhood obesity.
01:30The restrictions affect advertising for less healthy food or drink on television between 5.30am and 9pm alongside paid-for advertising online at any time.
01:39Other types of advertising such as billboards and other outdoor advertising will not be affected by this change.
01:44of course.
01:45Of course, are a big part of the sale of synthetic food adverts.
01:47Of course, non-proof advertising is not a good part of the sale of synthetic skin.
01:49But, of course, can you refer to children on television?
01:49Of course, to prevent the sale of synthetic food, eating a lot of food, eating a lot of food, eating a lot of food, or eating a lot of food.