Phantom occupies a unique place in the history of Rolls-Royce. At any given time during the last 100 years, it has represented the very best in effortless luxury, engineering excellence, fine materials and exquisite, highly skilled craftsmanship. Across eight generations, each as storied as the last, Phantom has remained unrivalled – not just as the marque’s flagship motor car, but the world’s pinnacle luxury product – an icon of icons. As it enters its second century, Phantom remains an authoritative statement of connoisseurship, enjoyed by those who shape our world.
The stories of these individuals – and their motor cars – give Phantom its own place in history. Phantom has been associated with famous people and momentous events from its inception, signifying power and influence through its sheer size, dominant presence and – perhaps most significantly – its unique capacity to reflect its owner’s personality and significance.
Rolls-Royce marks Phantom’s centenary by reflecting on some of the fascinating stories where Phantom has played a role. The marque’s designers have created a series of original artworks paying tribute to Phantom’s legacy, celebrating this remarkable motor car’s cultural impact through the decades and capturing the spirit of each of its eight generations.
These artworks echo a historical precedent dating back to 1910, when the artist Charles Sykes – who would later create the Spirit of Ecstasy mascot – was commissioned to produce six original oil paintings for the marque’s 80-page catalogue. These images showed Rolls-Royce motor cars arriving at the opera, a country house, the golf course and other venues, reflecting the tastes and lifestyles of its almost exclusively aristocratic owners at the time. The illustrations created by the marque’s designers in 2025 illustrate just how much that client profile has diversified over the past century.
The stories of these individuals – and their motor cars – give Phantom its own place in history. Phantom has been associated with famous people and momentous events from its inception, signifying power and influence through its sheer size, dominant presence and – perhaps most significantly – its unique capacity to reflect its owner’s personality and significance.
Rolls-Royce marks Phantom’s centenary by reflecting on some of the fascinating stories where Phantom has played a role. The marque’s designers have created a series of original artworks paying tribute to Phantom’s legacy, celebrating this remarkable motor car’s cultural impact through the decades and capturing the spirit of each of its eight generations.
These artworks echo a historical precedent dating back to 1910, when the artist Charles Sykes – who would later create the Spirit of Ecstasy mascot – was commissioned to produce six original oil paintings for the marque’s 80-page catalogue. These images showed Rolls-Royce motor cars arriving at the opera, a country house, the golf course and other venues, reflecting the tastes and lifestyles of its almost exclusively aristocratic owners at the time. The illustrations created by the marque’s designers in 2025 illustrate just how much that client profile has diversified over the past century.
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