Mother's Day will see an outpouring of love and spending, delighting both mums and retailers. While participation has declined, average spending has increased to $141 up from $102 last year. Andrew McFarland at the Sydney Flower Markets speaks about the demand for Mother's Day flowers. Vision courtesy: AAP
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00:00Mother's Day trading is always about triple trade so it's absolute chaos in
00:05here because they're trying to squeeze the same over triple the volume of
00:09flowers into the same gates as they usually have so everything gets very
00:12chaotic. Everyone buys flowers for their months of Mother's Day and our
00:16busy theory is the lead-up for Mother's Day's growers because we've got to get
00:20all the supplies out to the florist shops after the Lincoln and Vance so that
00:25they've got their flowers ready for the big goal. Mother's Day has always been
00:29about chrysanthemums and that's mainly because chrysanthemums in Australia
00:33naturally flower at that time of the year however with the diversity of flowers now
00:37the imports the ability to grow flowers out of season at Mother's Day now there's a
00:43huge range probably 50 times bigger than it was say 25 or 30 years ago because the
00:50diversity of flowers we have. At the moment we're in a what I would call a little bit
00:56of a tough time with mortgage rates of interest rates the economy is not
00:59as strong as it has been in the past however everyone's busy at the moment
01:03because everyone loves their mum but I believe it has impacted in particularly
01:08in the last financial year the ability to move the volume of flowers we have.
01:12Also the prices since COVID in transport have gone up through the roof and to grow
01:18and in labour so flowers are a fairly expensive item compared to what they were
01:23to say 20-25 years of that.