Belfast seafood company Keenan Seafood has become an unexpected social media sensation after a behind-the-scenes video showcasing the art of fish preparation racked up more than 17 million views on TikTok and 13 million on Instagram – all within just 10 days.
The viral video, created by Keenan Seafood filleter and VAVA Creative Content Creator of the Year 2024, Matt Stitt, offers a rare glimpse into the meticulous process of skinning, filleting, packing, and dispatching fresh seafood. The spotlight is firmly on the impressive craftsmanship of Keenan’s expert filleters.
James Carmichael, general manager explained: “We never set out to go viral, we just started sharing behind-the-scenes snippets of the incredible work our factory and delivery teams do every day. Turns out, people love the sights and sounds of seafood prep!”
The viral video, created by Keenan Seafood filleter and VAVA Creative Content Creator of the Year 2024, Matt Stitt, offers a rare glimpse into the meticulous process of skinning, filleting, packing, and dispatching fresh seafood. The spotlight is firmly on the impressive craftsmanship of Keenan’s expert filleters.
James Carmichael, general manager explained: “We never set out to go viral, we just started sharing behind-the-scenes snippets of the incredible work our factory and delivery teams do every day. Turns out, people love the sights and sounds of seafood prep!”
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