Amid 'Snow White’s' Box Office Struggles, An Analyst Responds To Claims The Film Is Flopping Because It’s ‘Woke’ MASTER

Audiences who've seen the live-action Snow White starring Rachel Zegler generally seem to like the movie. Unfortunately for Disney, the size of that audience simply hasn’t been what the studio hoped. Many are already drawing a line between the film’s controversies and its box office take. However, not everybody is convinced the movie flopped because it was “woke.”

From the point where Latina actress Rachel Zegler was announced as the lead in "Snow White," the film was accused of being “woke,” leading many to decide years ago they were going to skip the film. Some have suggested that’s the reason the movie didn’t become a box office smash, but David A. Gross of movie consultancy FranchiseRe recently told Business Insider the reasons for the movie’s lack of success are far more mundane.