Guy Fieri, known as the Flavor Town King, has built a $100 million empire but is not handing it over to his kids without them earning it through acquiring two degrees. Inspired by Shaquille O'Neal's similar rule, Fieri emphasizes the importance of work ethic over entitlement. His eldest son is currently pursuing an MBA, while his youngest understands the expectation clearly. This approach is part of a broader trend among wealthy parents who require their children to demonstrate merit before accessing family fortunes. Follow Benzinga for more stories on wealth and legacy.
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00:00Guy Fieri built a $100 million empire, but his kids aren't getting a dime without 2 degrees.
00:06The Flavortown king isn't handing out inheritance like it's dessert.
00:09Inspired by Shaq's 2 degrees rule, Fieri told his sons,
00:12If you want this cheese, you've got to earn it.
00:15Fieri's oldest is on his way to an MBA.
00:18His youngest? Already hearing the warning loud and clear.
00:21This isn't about being harsh.
00:22It's about making sure the next generation shows up with work ethic, not just a last name.
00:27With trillions expected to pass down between generations in the coming decades,
00:31not every parent is handing it over easy.
00:33Fieri is putting up guardrails.
00:34The fortune's there, but so is the expectation.
00:37The money's real, but so is the hustle required to touch it.
00:41Follow Benzinga for more stories on wealth, legacy, and the rules that come with the riches.