The man behind the global K-pop explosion is finally telling his story. Watch the official trailer for Lee Soo Man: King of K-Pop, premiering May 13th on Amazon Prime Video. From building SM Entertainment into a worldwide powerhouse to shaping the future of music, this revealing documentary explores how Lee Soo Man transformed an entire industry—and left a legacy still felt across the globe.
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00:01This is Lee Soo-man.
00:03He's the king of a Korean pop music empire.
00:06It's K-pop.
00:08I'm on the next level, yeah.
00:12It took America basically a hundred years
00:14to achieve worldwide pop dominance.
00:16Korea did the same thing in just 20 years.
00:19Take your die, take your die, take your die.
00:21Unbelievable!
00:24He is the pioneer of K-pop, inventor of the K-pop industry.
00:29He's established the whole system of management, production.
00:34He's called a teacher.
00:36He's like, wow!
00:38Wow!
00:39Wow!
00:40Wow!
00:41Wow!
00:42Wow!
00:43Hot sauce, keep it deep, day!
00:45Hey!
00:46I'm gonna dance.
00:47I'm gonna dance with hot sauce.
00:49My name is Soo-ho from EXO.
00:53My name is Tae-young from NCT 127.
00:56Hi, my name is E-spa.
00:59I'm making the system of the stars.
01:02It's a technology that makes the system of the world.
01:04I thought you were doing it.
01:07Just have fun.
01:10Many people call him visionary.
01:12Some people charge him for being greedy, selfish.
01:17This narrative from Western media called the dark side of K-pop.
01:21Once you sign the deal, every revenue that you're generating has to be done through the management company.
01:26They want it out of their slave-like contracts.
01:29We assume on the king of K-pop has been ousted by his own nephew.
01:34Not that you.
01:37I want to come back and see everyone.
01:47I have a new world to make a new world.
01:52I want to dream about building new things.
01:56I think I'll be more famous to you.
01:59That's right.
02:03If you've come to this far,
02:05then how do we have the future next?