Jenny Freshwater nos habla de comprar ropa con inteligencia artificial

Transcript

00:00we we're very committed to making the search experience as easy for our customers as possible

00:12we have a vast selection and we're constantly working to improve selection for our customers

00:17with that the other side is also making it easy for customers to figure out

00:23how to narrow down that vast selection so rufus uh the uh the conversational ai uh shopping assistant

00:32enables our customers to ask questions and quickly get to uh what they care about with the product

00:40and ideally the perfect product suggestions i am i'm i mentioned i'm running this marathon

00:49i needed new shoes and using rufus i'm a minimalist runner i don't like the really thick soles

00:55and so being able to say i need new running shoes for women and then quickly get to the minimalist

01:01options and then the best minimalist option for me like it was very fast with rufus and that's

01:07just an example of the things that you can do with rufus um on the other side we've got the ai shopping

01:13guides which uh enable customers maybe that are new to a category like you're going backpacking

01:20for the first time to be able to uh to understand product features across a product that you may be

01:27less familiar with uh and so again it's another way that makes shopping and searching and finding the

01:34perfect product easier for customers shopping online uh especially with these ai tools you can ask

01:40questions and get to very detailed information uh fabric you know beauty supplies the you know

01:47that the ingredients um just very quickly but for me the best reason to shop online for any category

01:55but specifically clothes i can do it in my pajamas at 7 a.m uh and uh being able to have that interaction

02:03online you can do it in the comfort of your own home i'm always surprised when you know the the

02:09product shows at the doorstep and then you can try it on in the comfort of your house i buy everything

02:13on amazon everything uh i'm a big amazon customer for all my household products it's just much easier

02:21i'm a working mom i have two kids i'm really busy i don't want to spend my weekends going to the store

02:26and i can get fast free shipping and so i literally order everything