Humanity, warmth, precision – BMW HypersonX creates unique soundscape for the Neue Klasse
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00:01Everything makes a sound.
00:04The wind, the water, cities, and people.
00:10So the question is, what is the sound of the BMW Neuklasse?
00:16Sound plays a crucial role in shaping our connection to vehicles,
00:20transforming silent machines into emotional experiences.
00:24But what lies behind the vision of the new driving sounds, the hypersonics?
00:30With hypersonics, we have designed an experience that goes beyond sound
00:36and embraced all the elements in the car, such as light and user interface,
00:41so that we create an holistic experience for our drivers.
00:45The idea has been to go to the core of our Sonic brand
00:50and understanding what are the elements that really define BMW.
00:54Driving pleasure has always been the core element of the BMW.
00:58The Neuklasse shows that the emotion it evokes
01:02and the reduction of complexity harmonize perfectly with each other.
01:06Now, more than ever, it focuses on the human being.
01:10Hypersonics is about a human sound experience.
01:14So what we have done, we have gathered several design colleagues into a choir.
01:20We asked them to speak about the moment of joy in which they had experienced.
01:26We did record this session and we collected several samples out of this.
01:31With all these elements, we created some layers that we introduced into the welcome sound,
01:39which means that whenever a person will enter a BMW, there will be salute and welcome
01:46with sound that is made up of the joy of other humans.
01:50The main sorts of inspirations for hypersonic have been elements taken from nature,
02:06elements taken from architecture, elements taken from art,
02:10everything that was really speaking to us in a different way.
02:15We went down to understand how, for instance, a stone is made up of,
02:20how light is behaving in space, how reflections of light can bring us a moment of joy.
02:27Can we translate all of this into sounds?
02:32Yes, we can. And this is what we have tried to do in the studio.
02:37We test the sound in a driving simulator and we try to understand whether the sound
02:42in which we believe there is a potential, there is also a match what the car is giving us back.
02:49The way the sound can unfold, it's much more complex and precise as compared to the previous generation.
02:55With hypersonics, we do have different driving sounds depending on the experience.
03:00You know, the personal sound is so important because it's the everyday life soundtrack of the driving action.
03:13This sonically expands on the sport mode in which there is much more precision to be heard
03:18and the acoustic feedback is very detailed, transmitting what the car is actually doing.
03:25Hippersonics will open a new era for sound design for our p&w NeuKlassen.
03:42Transcription by CastingWords