A U.S. federal judge has ruled that Google unlawfully monopolized two key online advertising technology markets: publisher ad servers and ad exchanges.
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00:00A U.S. federal judge has ruled that Google unlawfully monopolized two key online advertising tech markets,
00:06publisher ad services and ad exchanges.
00:09While the court did not find Google monopolized the advertiser network market,
00:13it criticized the company's anti-competitive tactics,
00:16like acquisitions that eliminated rivals and restrictions that locked in customers.
00:21This ruling could pave the way for structural remedies,
00:23including potential divestitures of parts of Google's advertising business, like Google Ad Manager.